SlideShare a Scribd company logo
1 of 14
04/08/2014
SEER Interactive
WeAre…
PPC Team
Lauren:
2.5 (ish) years
@frankly_lauren
laurenf@seerinteractive.com
WhoWeAre
SEER Interactive is an Internet Marketing agency that
specializes in Search Marketing and Analytics.
SEER Interactive’s experienced team of strategists, analysts and
consultants take an Analytics-first approach to maximizing the use of the
Internet as a medium for building awareness and driving leads and sales.
Founded in 2002, SEER Interactive has office locations in Philadelphia
and San Diego and has had the pleasure of working with Clients across
many industries including Financial Services, Healthcare, Education,
eCommerce, Fashion and Technology, from start-ups through Fortune 25
companies, both domestically and abroad.
4
Embed culture video
https://www.youtube.com/watch?v
=hLZVYASjliY
WhereWeAre
2 Offices in Philadelphia, PA and
1 in San Diego, CA
Search Church & Search Perch
WhatWeDo
SEER has built out capabilities and specialization within the following fields:
PAID SEARCH (PPC)
PPC includes not just search ads, but remarketing, display, Facebook, LinkedIn and
other engines to deliver highly targeted messaging to specific audiences while
working towards specific ROI goals.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO orchestrates in-page (architecture), on-page (content), and off-page
(linkbuilding) elements to increase a site’s organic ranking, thereby increasing traffic
and conversions.
ANALYTICS
Analytics offers visibility into the well-being of your online business, allowing for
accountability from all web teams as well as more informed business decisions.
WhatWe(Really)Do
BraggingRights
• Philly.comTopWorkplaces (2014)
• Philadelphia Magazine Top 20 Best Startups (2012)
• Philly 100 Fastest Growing Companies (2012, 2011, 2010, 2009, 2008)
• Fortune IC 100 (2012)
• William Clinton Foundation Urban Initiative (2011)
• Philadelphia Business Journal Best Places toWork (2011)
CommunityFocused
We’re able to share ourselves with communities outside of
Search. Everyone at SEER Interactive gives back through a
volunteer organization of their choosing. So whether we’re
building wells in Africa, getting kids college or career ready,
helping pets find homes, or just helping someone get back on
their feet, we’re always all in.
Our team spent over 1,000 hours
volunteering in 2013 with the
average number of volunteer hours
per employee at almost 20!
CommunityFocused
CharacteristicsofSEER
Innovative – Does the phrase “outside the box” make you cringe
because it’s too inside the box? Are you comfortable thinking through a
problem from every angle until you find a solution? If so, we should talk.
Independent –The good news is you’ll be responsible for your own
success.The bad news is…well, you get the point. At SEER, you won’t
have to ask permission. Of course, you’ll get all the guidance you need.
But when push comes to shove, whether or not you get results is up to
you.
Enthusiastic – Have you ever gotten strange looks because of how
excited you get when talking about data? Perfect.
Competitive – Search marketing is about making sure the client gets
more exposure, more leads, and more sales than the next guy. It helps to
love the battle if you want to win the war.
What a SEER Associate Looks Like…
AreYouAGoodFit?
• You’re smart, creative and pretty damn cool.
• You’re resourceful and looking for a challenge.
• You’ve got a strong desire to win but not by tripping someone else.
• You’re able to multi-task with solid time management skills.
• You’re extremely organized with excellent attention to detail.
• You’re enthusiasm about internet marketing.
• You’ve got the internal drive to continuously learn and keep up with the
latest trends.
• You’re not a jerk.
Our people are our greatest assets.
We’re innovators within digital
marketing with hustle, smarts and the
track record to boot.
NotSureHowToStart?
• PPC Hero – www.ppchero.com
• AdWords Agency - www.adwordsagency.blogspot.com
• InsideAdWords - www.adwords.blogspot.com
• Marketing Land - www.marketingland.com
• Search EngineWatch - www.searchenginewatch.com
• Search Engine Land - www.searchengineland.com
• Search Engine Journal - www.searchenginejournal.com
• SEER Interactive - www.seerinteractive.com/blog
• Tech Crunch - www.techcrunch.com
Blogs!
Twitter!
• Follow blogs onTwitter for constant updates
• #PPCchat –Tuesdays @ 12pm EST
• @seerinteractive
14

More Related Content

What's hot

Collaborate with THINKFEST, 'Simply Great Events'
Collaborate with THINKFEST, 'Simply Great Events'Collaborate with THINKFEST, 'Simply Great Events'
Collaborate with THINKFEST, 'Simply Great Events'The Pathway Group
 
About Marty Reader - 2015.07
About Marty Reader - 2015.07About Marty Reader - 2015.07
About Marty Reader - 2015.07Marty Reader
 
Business SEO Services in Leicester | Itclas.com
Business SEO Services in Leicester | Itclas.comBusiness SEO Services in Leicester | Itclas.com
Business SEO Services in Leicester | Itclas.comitclas3
 
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16Teri Green Krest
 
Jack barton Speaking at the UK Recruiter Directors event May 2014
Jack barton Speaking at the UK Recruiter Directors event May 2014Jack barton Speaking at the UK Recruiter Directors event May 2014
Jack barton Speaking at the UK Recruiter Directors event May 2014ukrecruiter
 
Engage London Marketplace Speed Pitch
Engage London Marketplace Speed PitchEngage London Marketplace Speed Pitch
Engage London Marketplace Speed PitchJeremy Ott
 
We Are Outliers CS
We Are Outliers CSWe Are Outliers CS
We Are Outliers CSOutliers CS
 
Only4Agents - One Stop Solution For Web Design Needs
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents - One Stop Solution For Web Design Needs
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents
 
Digital strategy turner
Digital strategy turnerDigital strategy turner
Digital strategy turnerturne237
 
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffing
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffingNetwork ESC - Advertising, Marketing, Digital/Creative & P.R. staffing
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffingScot Sherman
 
Linda Popky Speakersheet
Linda Popky SpeakersheetLinda Popky Speakersheet
Linda Popky SpeakersheetLinda Popky
 
Career advancement and development May 2013
Career advancement and development May 2013Career advancement and development May 2013
Career advancement and development May 2013Timothy Holden
 
5 Actions to Take Before Building Your Website
5 Actions to Take Before Building Your Website5 Actions to Take Before Building Your Website
5 Actions to Take Before Building Your WebsiteKathryn Gorges Marketing
 

What's hot (20)

Rec
RecRec
Rec
 
Steal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best HireSteal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best Hire
 
Delve Global
Delve GlobalDelve Global
Delve Global
 
Collaborate with THINKFEST, 'Simply Great Events'
Collaborate with THINKFEST, 'Simply Great Events'Collaborate with THINKFEST, 'Simply Great Events'
Collaborate with THINKFEST, 'Simply Great Events'
 
About Marty Reader - 2015.07
About Marty Reader - 2015.07About Marty Reader - 2015.07
About Marty Reader - 2015.07
 
Business SEO Services in Leicester | Itclas.com
Business SEO Services in Leicester | Itclas.comBusiness SEO Services in Leicester | Itclas.com
Business SEO Services in Leicester | Itclas.com
 
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16
Referrals or Bust: Putting Jobvite Publisher into High Gear > Summit'16
 
Jack barton Speaking at the UK Recruiter Directors event May 2014
Jack barton Speaking at the UK Recruiter Directors event May 2014Jack barton Speaking at the UK Recruiter Directors event May 2014
Jack barton Speaking at the UK Recruiter Directors event May 2014
 
Engage London Marketplace Speed Pitch
Engage London Marketplace Speed PitchEngage London Marketplace Speed Pitch
Engage London Marketplace Speed Pitch
 
We Are Outliers CS
We Are Outliers CSWe Are Outliers CS
We Are Outliers CS
 
Only4Agents - One Stop Solution For Web Design Needs
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents - One Stop Solution For Web Design Needs
Only4Agents - One Stop Solution For Web Design Needs
 
Digital strategy turner
Digital strategy turnerDigital strategy turner
Digital strategy turner
 
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffing
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffingNetwork ESC - Advertising, Marketing, Digital/Creative & P.R. staffing
Network ESC - Advertising, Marketing, Digital/Creative & P.R. staffing
 
Linda Popky Speakersheet
Linda Popky SpeakersheetLinda Popky Speakersheet
Linda Popky Speakersheet
 
Kim Phillips - Creative Marketer
Kim Phillips - Creative MarketerKim Phillips - Creative Marketer
Kim Phillips - Creative Marketer
 
Resume
ResumeResume
Resume
 
PreCORE Workbook
PreCORE WorkbookPreCORE Workbook
PreCORE Workbook
 
Career advancement and development May 2013
Career advancement and development May 2013Career advancement and development May 2013
Career advancement and development May 2013
 
5 Actions to Take Before Building Your Website
5 Actions to Take Before Building Your Website5 Actions to Take Before Building Your Website
5 Actions to Take Before Building Your Website
 
WeY llc
WeY llcWeY llc
WeY llc
 

Viewers also liked

2015 WBM Catalog lo res
2015 WBM Catalog lo res2015 WBM Catalog lo res
2015 WBM Catalog lo resNicole Peli
 
REQUERIMENTO VERBAL 016-2014-OLIVANIO - Coveiros
REQUERIMENTO VERBAL 016-2014-OLIVANIO - CoveirosREQUERIMENTO VERBAL 016-2014-OLIVANIO - Coveiros
REQUERIMENTO VERBAL 016-2014-OLIVANIO - CoveirosOlivânio Remígio
 
Weyburn Beavers Public Meeting
Weyburn Beavers Public MeetingWeyburn Beavers Public Meeting
Weyburn Beavers Public Meetingpozzytrack
 
VMworld 2014: Data Protection for vSphere 101
VMworld 2014: Data Protection for vSphere 101VMworld 2014: Data Protection for vSphere 101
VMworld 2014: Data Protection for vSphere 101VMworld
 
Transfer Code of Practice (ER&L 2015)
Transfer Code of Practice (ER&L 2015)Transfer Code of Practice (ER&L 2015)
Transfer Code of Practice (ER&L 2015)Jennifer Bazeley
 
Touch less-fingerprint-recognition-system (1)
Touch less-fingerprint-recognition-system (1)Touch less-fingerprint-recognition-system (1)
Touch less-fingerprint-recognition-system (1)Palak Pandoh
 

Viewers also liked (10)

nsrpcv
nsrpcvnsrpcv
nsrpcv
 
Resume Updated
Resume Updated Resume Updated
Resume Updated
 
2015 WBM Catalog lo res
2015 WBM Catalog lo res2015 WBM Catalog lo res
2015 WBM Catalog lo res
 
REQUERIMENTO VERBAL 016-2014-OLIVANIO - Coveiros
REQUERIMENTO VERBAL 016-2014-OLIVANIO - CoveirosREQUERIMENTO VERBAL 016-2014-OLIVANIO - Coveiros
REQUERIMENTO VERBAL 016-2014-OLIVANIO - Coveiros
 
Weyburn Beavers Public Meeting
Weyburn Beavers Public MeetingWeyburn Beavers Public Meeting
Weyburn Beavers Public Meeting
 
VMworld 2014: Data Protection for vSphere 101
VMworld 2014: Data Protection for vSphere 101VMworld 2014: Data Protection for vSphere 101
VMworld 2014: Data Protection for vSphere 101
 
Tjedna lista romana
Tjedna lista romanaTjedna lista romana
Tjedna lista romana
 
Presentation
PresentationPresentation
Presentation
 
Transfer Code of Practice (ER&L 2015)
Transfer Code of Practice (ER&L 2015)Transfer Code of Practice (ER&L 2015)
Transfer Code of Practice (ER&L 2015)
 
Touch less-fingerprint-recognition-system (1)
Touch less-fingerprint-recognition-system (1)Touch less-fingerprint-recognition-system (1)
Touch less-fingerprint-recognition-system (1)
 

Similar to Seer Culture - April 2014

The Will Marlow Agency Culture
The Will Marlow Agency CultureThe Will Marlow Agency Culture
The Will Marlow Agency CultureWill Marlow Agency
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziFind New Customers
 
Top 5 Agenicies in San Diego
Top 5 Agenicies in San Diego Top 5 Agenicies in San Diego
Top 5 Agenicies in San Diego Canz Marketing
 
Imagine Executive Summary
Imagine Executive SummaryImagine Executive Summary
Imagine Executive SummaryImagine
 
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
 
Content marketing workshop in Athens with Michael Leander, part 1 of 2
Content marketing workshop in Athens with Michael Leander, part 1 of 2Content marketing workshop in Athens with Michael Leander, part 1 of 2
Content marketing workshop in Athens with Michael Leander, part 1 of 2Michael Leander
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Atlas Integrated
 
Focusing Your Spark — Tips for Growth From the Inc. 5000
Focusing Your Spark — Tips for Growth From the Inc. 5000Focusing Your Spark — Tips for Growth From the Inc. 5000
Focusing Your Spark — Tips for Growth From the Inc. 5000The Starr Conspiracy
 
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
 
How To Hire Top Talent To Create A Purpose Driven Organization | Y Scouts
How To Hire Top Talent To Create A Purpose Driven Organization | Y ScoutsHow To Hire Top Talent To Create A Purpose Driven Organization | Y Scouts
How To Hire Top Talent To Create A Purpose Driven Organization | Y ScoutsY Scouts
 
The New Breed Culture Code
The New Breed Culture CodeThe New Breed Culture Code
The New Breed Culture CodeNew Breed
 
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Dale Sternberg
 
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...The Leadership Firm
 
7 steps to a core business development
7 steps to a core business development7 steps to a core business development
7 steps to a core business developmentEmmanuel Ngala
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
 

Similar to Seer Culture - April 2014 (20)

The Will Marlow Agency Culture
The Will Marlow Agency CultureThe Will Marlow Agency Culture
The Will Marlow Agency Culture
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Top 5 Agenicies in San Diego
Top 5 Agenicies in San Diego Top 5 Agenicies in San Diego
Top 5 Agenicies in San Diego
 
Imagine Executive Summary
Imagine Executive SummaryImagine Executive Summary
Imagine Executive Summary
 
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
 
Content marketing workshop in Athens with Michael Leander, part 1 of 2
Content marketing workshop in Athens with Michael Leander, part 1 of 2Content marketing workshop in Athens with Michael Leander, part 1 of 2
Content marketing workshop in Athens with Michael Leander, part 1 of 2
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing
 
Focusing Your Spark — Tips for Growth From the Inc. 5000
Focusing Your Spark — Tips for Growth From the Inc. 5000Focusing Your Spark — Tips for Growth From the Inc. 5000
Focusing Your Spark — Tips for Growth From the Inc. 5000
 
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
 
Trigger Strategies - Our Offering
Trigger Strategies - Our Offering Trigger Strategies - Our Offering
Trigger Strategies - Our Offering
 
Market Share Consultants' Client Process
Market Share Consultants' Client ProcessMarket Share Consultants' Client Process
Market Share Consultants' Client Process
 
Digital trends 2014_jly
Digital trends 2014_jlyDigital trends 2014_jly
Digital trends 2014_jly
 
Digital trends 2014
Digital trends 2014Digital trends 2014
Digital trends 2014
 
How To Hire Top Talent To Create A Purpose Driven Organization | Y Scouts
How To Hire Top Talent To Create A Purpose Driven Organization | Y ScoutsHow To Hire Top Talent To Create A Purpose Driven Organization | Y Scouts
How To Hire Top Talent To Create A Purpose Driven Organization | Y Scouts
 
The New Breed Culture Code
The New Breed Culture CodeThe New Breed Culture Code
The New Breed Culture Code
 
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01
 
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...
 
7 steps to a core business development
7 steps to a core business development7 steps to a core business development
7 steps to a core business development
 
Urban Globe Hoppers Overview
Urban Globe Hoppers OverviewUrban Globe Hoppers Overview
Urban Globe Hoppers Overview
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session one
 

Recently uploaded

Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 

Recently uploaded (20)

Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 

Seer Culture - April 2014

  • 2. WeAre… PPC Team Lauren: 2.5 (ish) years @frankly_lauren laurenf@seerinteractive.com
  • 3. WhoWeAre SEER Interactive is an Internet Marketing agency that specializes in Search Marketing and Analytics. SEER Interactive’s experienced team of strategists, analysts and consultants take an Analytics-first approach to maximizing the use of the Internet as a medium for building awareness and driving leads and sales. Founded in 2002, SEER Interactive has office locations in Philadelphia and San Diego and has had the pleasure of working with Clients across many industries including Financial Services, Healthcare, Education, eCommerce, Fashion and Technology, from start-ups through Fortune 25 companies, both domestically and abroad.
  • 5. WhereWeAre 2 Offices in Philadelphia, PA and 1 in San Diego, CA Search Church & Search Perch
  • 6. WhatWeDo SEER has built out capabilities and specialization within the following fields: PAID SEARCH (PPC) PPC includes not just search ads, but remarketing, display, Facebook, LinkedIn and other engines to deliver highly targeted messaging to specific audiences while working towards specific ROI goals. SEARCH ENGINE OPTIMIZATION (SEO) SEO orchestrates in-page (architecture), on-page (content), and off-page (linkbuilding) elements to increase a site’s organic ranking, thereby increasing traffic and conversions. ANALYTICS Analytics offers visibility into the well-being of your online business, allowing for accountability from all web teams as well as more informed business decisions.
  • 8. BraggingRights • Philly.comTopWorkplaces (2014) • Philadelphia Magazine Top 20 Best Startups (2012) • Philly 100 Fastest Growing Companies (2012, 2011, 2010, 2009, 2008) • Fortune IC 100 (2012) • William Clinton Foundation Urban Initiative (2011) • Philadelphia Business Journal Best Places toWork (2011)
  • 9. CommunityFocused We’re able to share ourselves with communities outside of Search. Everyone at SEER Interactive gives back through a volunteer organization of their choosing. So whether we’re building wells in Africa, getting kids college or career ready, helping pets find homes, or just helping someone get back on their feet, we’re always all in. Our team spent over 1,000 hours volunteering in 2013 with the average number of volunteer hours per employee at almost 20!
  • 11. CharacteristicsofSEER Innovative – Does the phrase “outside the box” make you cringe because it’s too inside the box? Are you comfortable thinking through a problem from every angle until you find a solution? If so, we should talk. Independent –The good news is you’ll be responsible for your own success.The bad news is…well, you get the point. At SEER, you won’t have to ask permission. Of course, you’ll get all the guidance you need. But when push comes to shove, whether or not you get results is up to you. Enthusiastic – Have you ever gotten strange looks because of how excited you get when talking about data? Perfect. Competitive – Search marketing is about making sure the client gets more exposure, more leads, and more sales than the next guy. It helps to love the battle if you want to win the war. What a SEER Associate Looks Like…
  • 12. AreYouAGoodFit? • You’re smart, creative and pretty damn cool. • You’re resourceful and looking for a challenge. • You’ve got a strong desire to win but not by tripping someone else. • You’re able to multi-task with solid time management skills. • You’re extremely organized with excellent attention to detail. • You’re enthusiasm about internet marketing. • You’ve got the internal drive to continuously learn and keep up with the latest trends. • You’re not a jerk. Our people are our greatest assets. We’re innovators within digital marketing with hustle, smarts and the track record to boot.
  • 13. NotSureHowToStart? • PPC Hero – www.ppchero.com • AdWords Agency - www.adwordsagency.blogspot.com • InsideAdWords - www.adwords.blogspot.com • Marketing Land - www.marketingland.com • Search EngineWatch - www.searchenginewatch.com • Search Engine Land - www.searchengineland.com • Search Engine Journal - www.searchenginejournal.com • SEER Interactive - www.seerinteractive.com/blog • Tech Crunch - www.techcrunch.com Blogs! Twitter! • Follow blogs onTwitter for constant updates • #PPCchat –Tuesdays @ 12pm EST • @seerinteractive
  • 14. 14

Editor's Notes

  1. https://www.youtube.com/watch?v=Qgl8722ON2w