Money, Marketing, and Management with the HubSpot Founders

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The co-founders of HubSpot on the lessons they learned about money (funding), marketing, and management as the built the company to 120 employees and 2,000 customers in less than 3 years.

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Money, Marketing, and Management with the HubSpot Founders

  1. 1. Money, Marketing and Management d Brian Halligan Dharmesh Shah Dh h Sh h Founders, HubSpot
  2. 2. Marketing software for SMB $33 illi ( ) in funding $ million(!) i f di 110 employees (14 from MIT)
  3. 3. HubSpot Customer Growth
  4. 4. 22,000+ RSS subscribers 120,000 community members , y 4th largest LinkedIn group
  5. 5. 1. The Idea 2. People 3. Money 4. 4 Management 5. 5 Marketing
  6. 6. 1. The Idea
  7. 7. Don’t burn time on business plans.
  8. 8. The startup journey is long and windy. l d i d
  9. 9. Outbound Marketing Write a blog, g, not a business b i plan. plan
  10. 10. Stealth mode is f fighter jets, i for fi h j not startups startups.
  11. 11. Outbound Marketing 2. 2 People
  12. 12. Convince C i really smart people to do irrational things. things
  13. 13. age 17
  14. 14. Outbound Marketing 3. Money
  15. 15. #1 Priority: Don’t run Slide 19 of out of cash!
  16. 16. The Th magic of convertible d b i f ibl debt
  17. 17. Angels and Demons
  18. 18. F(vc) = ½ x ½ x ½ x ½ x ½ x ½ …. 
  19. 19. Outbound Marketing 4. Management
  20. 20. Don’t wear rose-colored glasses. ’ l d l
  21. 21. In God We Trust. T t All others bring data.
  22. 22. Old New • P Pyramid Org Chart id O Ch • Fl O Flat Org • Open Door Policy • No Door Policy • Vacation Policies • We Trust You • Command‐And‐Control Command And Control • Agile Scrum Agile Scrum • Knowledge Is Power • Transparency • S i t d Scripted • A th ti Authentic • Business Casual • Up To You
  23. 23. Outbound Marketing 5. Marketing
  24. 24. Outbound Marketing
  25. 25. Outbound Marketing Is Dead 800-555-1234 800 555 1234 Annoying Salesperson
  26. 26. The Next 50 Years
  27. 27. • Page 35
  28. 28. Make marketing about g b Outbound Marketing creativity not cash. vs. vs
  29. 29. Build a moat around your business.
  30. 30. Further Reading
  31. 31. Inbound Marketing: Get Found using Google, Social Media and Blogs Top 10 Marketing Book on Amazon InboundBook.com
  32. 32. @bhalligan @dharmesh HubSpot.com Grader.com d

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