Keek is a social video network where users can post short videos called "Keeks" that are up to 36 seconds long. Users share Keeks with their followers and can respond to others' Keeks with "Keekbacks." The homepage shows recent Keeks while the user dashboard displays activity, stats, and content. Some pros of Keek for brands are its accessibility across devices, opportunities to find new followers early, and emphasis on content over ads. However, its user base is currently smaller than other networks and customization options are limited. Keek works best for brands centered around a person who can engage through real-time updates and responses, such as celebrities, athletes, and musicians.

1. Which Social Video Network is Best For Your Brand?
Part One of a 5 Part Series

2. What is Keek?
“Keek is the video equal to
Twitter, with a focus on short
and simple updates.”
(TechCrunch)

3. How Does Keek Work?
• Users create a video which can be
a maximum of 36 seconds long
• The video is called a Keek
• Users share their Keek with their
followers
• A “Keekback” is a video response
from a follower to a Keek which has
been posted

4. What Does Keek Look Like?
This is the
homepage of
Keek, it shows the
latest Keeks posted
by users, popular
Klusters and Top
Users.

5. What Does Keek Look Like?
This is the user
dashboard of
Keek, it shows your
activity, stats and
content.

6. What Does Keek Look Like?
This is the newsfeed
of Keek, it shows the
latest Keeks posted
by users.

7. The Pro’s of Keek For Brands?
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Apps for almost every device means
it’s extremely accessible.
The steadily growing user base
means that if you get on board early
you can win your audience before your
competitors.
Keek really encourages interaction
and discovery, making it easy for users
to find new people to follow – which
means more opportunity for them to
find your brand.
There is no advertising on Keek – it’s
all about the content. Keek offers a
great user experience which will
keep users coming back.
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Video Keekbacks allow for more
interactive and engaging
conversations with your followers.
Improve and keep measure of your
Kred by using the ratings system to
rate followers and have them rate
you back.
Use the stats dashboard to keep
track of your video views including
how many you’ve had, where they
came from and also your traffic
referrals.
You can share your Keeks on social
networks like Facebook and Twitter
too.

8. The Con’s of Keek For Brands?
• Whilst this can be a positive factor, Keek’s user base
is currently small and narrow compared to other
social networks.
• Keek is not as aesthetically pleasing as some video
networks and has limited customisation. You can’t
do things like change the cover image of your video,
it automatically uses the first frame of your video as a
thumbnail image.
• The only way you can optimise your video for search
or discovery is by using Kluster hashtags. Meaning
you either have to join the current conversation or
attempt to create one of your own.

9. Which Brands Will Keek Work Best For?
Keek is very much all about interaction and quick responses
in real time, so it would work best for a brand that is centred
on a person, or a brand which has a social representative
that is not camera shy. Celebrities, sports stars and bands
could all benefit from the power of Keek’s real time updates
and personalised responses.

10. Thanks for reading!
To find out more about the
power of video for brands
visit www.adspruce.com