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Inside Developer Relations at AWS

With more than 2 million active developers using its services, Amazon Web Services helps people create new applications, technology and even companies. Engaging developers and helping them become successful has always been a core part of AWS's philosophy. This session talks about how to engage with developers at scale and provides three simple rules AWS uses for guiding successful developer programs.

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Inside Developer Relations at AWS

  1. 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Adam FitzGerald Head, Worldwide Developer Marketing Amazon Web Services Inside Developer Relations at AWS Three rules for operating at scale @DevRelChap
  2. 2. 2009 2010 2011 2012 2013 2014 20162015 “Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier Over 2 Million Active Customers
  3. 3. Largest Number Of Start-up Customers
  4. 4. Largest Number Of Enterprise Customers
  5. 5. Largest Number Of Public Sector Customers
  6. 6. A Broad Global Footprint… Expanding in 2017
  7. 7. How do you grow to 2 million developers?
  8. 8. Solve a real problem for developers
  9. 9. Title Only
  10. 10. Make it easy to get started
  11. 11. Free Tier, 10 min tutorials
  12. 12. Free Tier, 10 min tutorials
  13. 13. Provide excellent documentation
  14. 14. feedback
  15. 15. Listen to customers
  16. 16. AWS Developer Relations
  17. 17. AWS Developer Relations
  18. 18. AWS Product Engineering
  19. 19. AWS Developer Relations 3 Rules
  20. 20. Rule 1: Meet developers where they live
  21. 21. Hackathons
  22. 22. Teaching Tomorrow's Cloud Workforce Today
  23. 23. Choose Your Career Path 28 careers – 30+ hours of content – access to labs and AWS Technical Essentials
  24. 24. AWS Loft – San Francisco
  25. 25. AWS Loft – New York
  26. 26. Rule 2: The customer’s voice is most authentic
  27. 27. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
  28. 28. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
  29. 29. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS User Groups
  30. 30. Rule 3: Experiment every day
  31. 31. «If you double the number of experiments you do each year, you’re going to double your inventiveness» -Jeff Bezos CEO, Amazon.com
  32. 32. AWS Zombie Apocalypse Workshop
  33. 33. Twitch – video game screenshot
  34. 34. Twitch – creative programming
  35. 35. Twitch from re:Invent screenshot
  36. 36. AWS Developer Relations 3 Rules
  37. 37. Rule 1: Meet developers where they live Rule 2: The customer’s voice is most authentic Rule 3: Experiment every day
  38. 38. Thank you! Adam FitzGerald @DevRelChap

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