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What Metrics Matter in Developer Relations

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Developer Relations is full of imprecise notions like increasing goodwill in the community and changing developer perceptions. But it also awash with data like unique visitors, twitter followers, monthly active users and GitHub stars. How is someone in Developer Relations supposed to know what metrics are important to their product or business? This session will take a look at some of the more popular metrics and provide practical advice about how to compute and use them.

Published in: Technology

What Metrics Matter in Developer Relations

  1. 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Adam FitzGerald Head, Worldwide Developer Marketing Amazon Web Services Which Metrics Matter in DevRel? Subjectivity Applied to Objectivity @DevRelChap
  2. 2. Largest Number Of Start-up Customers
  3. 3. Largest Number Of Enterprise Customers
  4. 4. Largest Number Of Public Sector Customers
  5. 5. What Metrics Matter in Developer Relations?
  6. 6. « If you can’t measure it, you can’t improve it » -Peter Drucker Management Guru
  7. 7. « If you can’t measure it, you can’t improve it » -Lord Kelvin William Thomson
  8. 8. « How do I know what you are doing is making a difference? » -Your Manager
  9. 9. Users: DAU/WAU/MAU
  10. 10. 2009 2010 2011 2012 2013 2014 20162015 “Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier Over 2 Million Active AWS Customers
  11. 11. Calculating DAU: Amplitude blog
  12. 12. Perils of DAU/WAU/MAU 1. Externalities 2. Masking Churn 3. Wrong Event Source
  13. 13. Love GitHub Stars
  14. 14. OSS: Users vs Contributors vs Committers
  15. 15. Spring Community Population (Open Source) User base: 2,500,000 Key Ratios Core:Expert 20:1 Forum:Registered 10:1 Registered:Global 20:1 Global Population Registered Forum Experts Core Active: 12,000 Committers: 20 Population 20x 30x 20x Subscribers: 125,000 Answers: 400 10x User base: 2,500,000
  16. 16. Volume Unique PageViews Impressions
  17. 17. Impressions, Pageviews, Followers
  18. 18. What is your Unit of Measure?
  19. 19. Money Conversion to Paid
  20. 20. What is your conversion event?
  21. 21. Conversion Event
  22. 22. Conversion Event CLV
  23. 23. Natural Search Conversion Event CLV
  24. 24. Natural Search Paid Search Conversion Event CLV
  25. 25. Natural Search Paid Search Webinar Conversion Event CLV
  26. 26. Natural Search Paid Search Webinar Social Media Conversion Event CLV
  27. 27. Natural Search Paid Search Webinar Email Social Media Conversion Event CLV
  28. 28. Natural Search Paid Search Webinar Twitch Email Social Media Conversion Event CLV
  29. 29. Natural Search Paid Search Webinar Twitch Email Social Media Conversion Event CLV
  30. 30. Natural Search Paid Search Webinar Twitch Email Social Media Conversion Event CLV
  31. 31. Natural Search Paid Search Webinar Twitch Email Social Media Conversion Event CLV
  32. 32. Natural Search Paid Search Webinar Twitch Email Social Media Conversion Event CLV
  33. 33. Multi-touch Attribution Model
  34. 34. What Metrics Matter in Developer Relations?
  35. 35. All of them!
  36. 36. Thank you! Adam FitzGerald @DevRelChap

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