This document discusses the increasing mainstream adoption of social media. It notes key usage statistics showing growth, such as Facebook reaching 500 million users. It introduces Forrester's "Social Technographic Ladder" model of user types. The document then provides guidance on developing a social media strategy, including understanding your audience and goals, choosing appropriate platforms, creating shareable content, partnering with influencers, and analyzing results. Case studies are provided on successful social media campaigns for brands like Ikea.
5. 1.3m viewers(BARB Oct 2009) 9.2m Viewers Christmas Ep (BARB Dec 2009) 1.8m Breakfast Show (RAJAR Q3 2009) 783,000 UK circulation (ABC Dec 2009) It’s the new mainstream 23m Active Users 12m+ daily reach (25 min session time/day) 2.9m daily readers (ABC Nov 2009) 12.4m Semi-Final (BARB Dec 2009) 250,000 monthly circulation (ABC Nov 2009)
6. THE LADDER Creators Critics Collectors Joiners Spectators Inactives Forrester’s Social Technographic Ladder 2007 ambientlight.ca
39. CONCLUSION DON’T BE SCARED – GET INVOLVED THINK ABOUT WHO YOU WANT TO TALK TO MAKE IT EASY FOR CONSUMERS TO MAKE THE RIGHT CHOICE PICK THE TOOL FOR THE JOB, NOT THE JOB FOR THE TOOL DON’T FORGET ACTIVATION HAVE FUN!