A breakfast seminar in Gothenburg, Sweden, by Russell Clark of POEM. Some innovation trends, geeky new products and concrete examples of working with API's and data.

2. FÖRÄNDRING LEDER FRAMÅT
NYA KONSTELLATIONER GER NYA MÖJLIGHETER

3. 1. Snabbare
2. Träffsäkrare
3. Kostnadseffektivt
VI TROR PÅ GRÄNSSNITTET
MELLAN MÄNNISKOR
Detail POEm
CHANGE
VALENTIN
& BYHR
ZOOMA
FUSION

4. KORTSLUTNA PROCESSER
& SÖMLÖS LEVERANS
retail
EVENT
PR
DIGITALT
BRAND
shopper
Marketing
socialA
MediEr
innovation
Design
& Koncept

5. TRENDS FOR BREAKFAST

6. 5 TRENDS IN 5 MINUTES.
2 THINGS YOU CAN DO TOMORROW.
WHY GOOGLE IS KILLING YOU.
AND 1 SCOTTISH TIP.

7. WHY BOTHER ABOUT TRENDS?Why bother about trends?

8. WHERE ARE WE NOW?
AV SVERIGES
BEFOLKNING
HANDLAR
PÅ NÄTET
ANVÄNDER
INTERNET I
MOBILEN
Av SvENSKARNA
använder
sociala
nätverk
Största
internet-
penetrationen
globalt
85% 65% 66% 3:e
.SE INTERNETSTATISTIK

9. LONG STORY SHORT:
WE ARE ALWAYS ON. ALWAYS CONNECTED.
THE AVERAGE SMARTPHONE
USER CHECKS HER PHONE
221 TIMES A DAY.
TECMARK, OCTOBER 2014.
Long story short: We are always
on. Always connected.

10. WE’RE GOING FASTER
THAN MOORE’S LAW.

11. IMPORTANT TO REMEMBER...
...WHAT PEOPLE ACTUALLY CARE ABOUT

12. TREND 1:
PEOPLE WANT TO CHANGE THEMSELVES
People want to change:
themselves
People want to change:
themselves

13. INSTANT SKILLS!Instant Skills!

14. TREND 2:
PEOPLE WANT TO HELP EACH OTHER
People want to help: each
other

15. MY PERSONAL FAV AT THE
MOMENT....
My personal fav at the
moment....

16. TREND 3:
PEOPLE WANT TO CHANGE SOCIETY

17. PEOPLE WANT BRANDS TO HELP
WITH CIVIC TRANSFORMATION...
People want brands to
help with civic
transformation...
People want brands to
help with civic
transformation...

18. TREND 4:
THE NO INTERFACE GENERATION IS COMING...

19. REMEMBER THIS?
THE AVERAGE SMARTPHONE
USER CHECKS HER PHONE
221 TIMES A DAY.
TECMARK, OCTOBER 2014.
Long story short: We are always
on. Always connected.

20. NO INTERFACE = GESTURES!
No interface = Gestures!

21. /MOVIE CLIP/

22. TREND 5:
OMNICHANNEL
Trend 5:
Omnichannel
NIKEiD SKAPADE SKOR UTEFTER DINA
INSTAGRAMBILDER
BURBERRY LÅTER DIG FÅ VETA MER OCH
SHOPPA DIREKT FRÅN CATWALKEN
Trend 5:
Omnichannel
NIKEiD SKAPADE SKOR UTEFTER DINA
INSTAGRAMBILDER
BURBERRY LÅTER DIG FÅ VETA MER OCH
SHOPPA DIREKT FRÅN CATWALKENNIKEID SKAPADE SKOR EFTER
DINA INSTAGRAMBILDER
BURBERRY LÅTER DIG FÅ VETA
MER OCH SHOPPA DIREKT FRÅN
CATWALKEN

23. SO HOW DO
THESE AFFECT YOU?
WHAT CAN YOU DO
TOMORROW?

24. HAVE IDEA SEX!
WHAT DO YOUR CONSUMERS CARE ABOUT?
WHAT CHANNELS ARE THEY ACTIVE ON?
(UBER; SNAPCHAT; MEERKAT; INSTAGRAM)
IS THERE AN API WHICH CAN BE
OUR IDEA-SEX LUBRICANT...?

25. PREPARE FOR OMNICHANNEL
FIND OUT WHAT DATA YOU HAVE...
PURCHASE HISTORY
FAVOURITES
CUSTOMER FREQUENCY
LOCATION
WEATHER
TIME OF DAY
FRIENDS / CONTACTS
BIRTHDAY
SOCIAL NETWORK
TRAFFIC
SPORTS
EMISSION
CUSTOMER DATA POSITION PERSONAL & SOCIAL OPEN API:s

26. ...TO MAKE EXPERIENCES LIKE THIS:
...to make experiences like this:

27. ... OR THIS:
...Or this...

28. ...OR THIS. LIKE SJ SHOULD DO TOMORROW!
...Or this... like SJ should do TOMORROW!

29. OH! I ALMOST FORGOT!
GOOGLE IS KILLING YOU.

30. AS OF APRIL 21ST...
HTTP://WWW.INBOUNDFORECOMMERCE.COM/BLOG/GOOGLE _ PUNISHES _ NON _ MOBILE _ SITES
As of April 21st...
http://www.inboundforecommerce.com/blog/google_punishes_non_mobile_sites

31. 1 GREAT TIP!

32. ALL THAT TECH SOUND
EXPENSIVE?
GET THE REACH OF A
MEDIA GENIUS, ON THE
BUDGET OF A SCOTSMAN...

33. ELEVATORS IN HOTEL LYDMAR, STOCKHOLM
vatorsinHotelLydmar,
Stockholm

34. AND ON THAT NOTE...
TACK FÖR MIG!
/RUSSELL
WWW.ITSPOEMTIME.COM