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Enterprise Mobility Setting Strategy

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Enterprise Mobility Setting Strategy

Enterprise Mobility Setting Strategy

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Enterprise Mobility Setting Strategy Enterprise Mobility Setting Strategy Presentation Transcript

  • Enterprise Mobility – setting strategy Rob Bamforth, Principal Analyst, Quocirca Ltd June 23rd 2009
  • Agenda • Mobile vision and strategic reality • The distributed and extended enterprise • Technology balancing acts • Mobile strategy objectives © 2009 Quocirca Ltd
  • The Mobile Vision • Flexibility • Choice • Anyone, anytime, anywhere on anything Martini for the user… ..but a bitter (expensive) pill for IT manager? © 2009 Quocirca Ltd View slide
  • Increasing mobility How will the number of mobile users change over the next 12 months? 0% 20% 40% Increase significantly Increase a little Remain about the same Decrease a little Source: Quocirca telecom expense management research 2008 View slide
  • How far has mobile email been deployed across the organisation? 0% 20% 40% 60% 80% 100% 2008 2007 2006 2005 Broad/extensive Some significant Numerous small Source: Latest + historic Quocirca UK convergence/mobile research
  • Mobile applications widen What mobile applications are valuable within or beyond the premises? 0% 20% 40% 60% 80% 100% Voice calls Flexibility within Text messaging Mobile email Mobile web browsing New uses beyond Mobile Instant Messaging Push to talk Both Outside only Inside only Source: Quocirca SMB communications research 2008
  • What is driving the need for mobile and remote usage? 0% 20% 40% 60% 80% Competitive advantage Tactical Access for existing workers values Improve customer service Allow more to be mobile Cost of travel Corporate strategy Technology interest Cost of office space Source: Quocirca UK convergence/mobile research 2007
  • How much is part of a formal strategy? 0% 20% 40% 60% 80% 100% Internet & UK SMBs 2008 Mind the gap between ‘planned’ and ‘done’ Mobility EU Enterprises 2007 Mobility EU Enterprises 2006 Mobility EU Enterprises 2005 All in existing strategy Retro-fit to new one One planned None planned Unsure Source: Quocirca communications research 2005, 2006, 2007 & 2008
  • Where do the additional funds come from for increases in mobile spending? 0% 20% 40% 60% 80% 100% 2008 2007 2006 Planned in mobile budget Unplanned Drop in IT & fixed No increase Source: Quocirca communications research 2005, 2006, 2007 & 2008
  • Shift in the enterprise agenda Past Need Importance Connections and circuits Clouds and packets Pay for access Pay for service and quality On premise On demand ICT by products XaaS Cost proportionate to use Flat rate Separate channels Seamless Dedicated, proprietary Open, multiplicity Connected enterprise Extended enterprise Simple media Rich media Growth Survival © 2009 Quocirca Ltd
  • Distributed and extended • Home working • Mobile • Flexible working • „Hot desking‟ • Handy‟s cloverleaf model – outsiders inside © 2009 Quocirca Ltd
  • The networked enterprise Rich client Traditional Pure on- Pure on- premise demand In-house deployment Enterprise search Browser based Internet search
  • Challenges for the enterprise Challenges Mobile Strategy Requirements Cost control Cost management Connection diversity Complexity management De-perimeterisation Security management Availability Resilience management Technology complexity Risk management Shadow ICT Deployment management Work/Life balance Employee management Communications fidelity Quality management Legacy solutions Migration management © 2009 Quocirca Ltd
  • Technology balancing act • Connection (Fixed / mobile) • Communication (Voice / data) • People (Freedom / limited) • Network (WiFi / Cellular) © 2009 Quocirca Ltd
  • Mobile phones are a challenge What is the aim of policies for the business use of mobile phones? 0% 20% 40% Cost control Security The same? Common standard Prevent employee abuse Source: Quocirca telecoms costs research 2008
  • Not a simple formula What‟s the impact on falling tariffs on total mobile costs? 0% 20% 40% 60% They are falling No, rising or unaffected More users Higher usage Tariffs rising More travel Not clear Source: Quocirca telecoms costs research 2008
  • Who really cares about costs? Is there sufficient accuracy and detail in communications billing? 0% 20% 40% 60% 80% 100% Commercial managers My budget (my bonus) IT Managers Telecoms managers Yes More or less No Unsure Source: Quocirca telecoms costs research 2008
  • Is it worth it? What is the view of mobile data usage costs to the businesses that use it? 0% 20% 40% Cost is not an issue Costly, but worth it Expensive, need to bring under control Expensive but already under control Source: Quocirca SMB communications research 2008
  • Adoption fears – mobile data costs 0% 20% 40% 60% Not an issue Costly, but worthwhile Widely used Expensive, need to control Expensive but under control Limited use More planned Source: Quocirca SMB communications research 2008
  • Expectation, Desire, Fear and Reality “superfast mobile broadband” “Live online” “no need for a landline, wires, hotspots or Wi-Fi hubs” “zip through emails” “watch YouTube howlers as you wait for the bus” © 2009 Quocirca Ltd
  • „Shadow‟ ICT & Generation IP © 2009 Quocirca Ltd
  • Coverage challenges Do employees ever have problems getting a mobile signal? 0% 20% 40% 5% have to go outside 16% move around the office At work Often Occasionally Working at home Yes, definitely Probably Source: Quocirca SMB communications research 2008
  • Mobile broadband coverage needs How important is mobile data access in these locations? 0% 20% 40% 60% 80% 100% Other premises (customers, partners) Travelling nationally At home Travelling internationally In the office Very Fairly important Neutral Fairly unimportant Unimportant Source: Quocirca SMB communications research 2008
  • Wi-Fi accepted Where are wireless LANs being used? 0% 20% 40% Already widely used Company premises Public hotspots Only limited usage Source: Quocirca SMB communications research 2008
  • Mobility strategy balancing act Is the trend moving towards Wi-Fi or cellular? 0% 20% 40% 60% 80% 100% Present Standard on laptops Flatter tariffs, cheap‟ dongles Accepted in home and office Single contract 2007 2006 2005 Towards Wi-Fi Emphasis about the same Towards cellular Unsure Source: Quocirca European enterprise mobile communications research
  • Social employees What personal internet usage is there by employees? Liverpool 100% London Wales 80% 60% Manchester 40% South West 20% 0% Midlands South East Blogging VoIP Ban, block or cajole? IM North East South Coast Browsing Other personal North West Scotland Social Networking Source: Quocirca SMB internet research 2008
  • The cost of sociable roaming • 30 minutes of video roaming in Valencia? £30-£450 • 1 hour on Facebook in Florida? £25-£30 • 20 minutes of Britney in Bruxelles? £10 - £60 • The look on the face of the Finance Director when they see the bill…….priceless! • According to Quocirca telecom expense management research in 2008, only half of UK companies make employees pay in full for personal use of business mobiles (40% don‟t even account for employee personal use….) FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages) © 2009 Quocirca Ltd
  • The needs of enterprise roaming What is important for roaming business travellers? 0% 20% 40% 60% 80% 100% Quality and coverage Flatter/predictable tariffs Overall cost Network independence and choice Simplicity or clarity of billing Home from home experience Very Fairly important Neutral Fairly unimportant Unimportant Source: Quocirca European enterprise mobile communications research 2007
  • Enterprise mobility strategy • Connection (Fixed / mobile) • Communication (Voice / data) • People (Freedom / limited) • Network (WiFi / Cellular) Seamless, but with control © 2009 Quocirca Ltd
  • Conclusions • Still a relentless appetite for connectivity on the move • Personal drivers are sometimes clearer than business ones • „Ad hoc‟ outnumbers „to plan‟ • Costs need to be visible and predictable • Business strategy should be seamless with control “are we there yet?” – No, but well on the way © 2009 Quocirca Ltd
  • Thank you Any questions? All Quocirca reports are freely available from www.quocirca.com © 2009 Quocirca Ltd