4. Increasing mobility
0% 20% 40%
Increase significantly
Increase a little
Remain about the same
Decrease a little
Source: Quocirca telecom expense management research 2008
How will the number of mobile users change over the next 12 months?
5. 0% 20% 40% 60% 80% 100%
2008
2007
2006
2005
Broad/extensive Some significant Numerous small
Source: Latest + historic Quocirca UK convergence/mobile research
How far has mobile email been deployed across the organisation?
6. Mobile applications widen
0% 20% 40% 60% 80% 100%
Voice calls
Text messaging
Mobile email
Mobile web browsing
Mobile Instant Messaging
Push to talk
Both Outside only Inside only
Source: Quocirca SMB communications research 2008
What mobile applications are valuable within or beyond the premises?
Flexibility within
New uses beyond
7. 0% 20% 40% 60% 80%
Competitive advantage
Access for existing workers
Improve customer service
Allow more to be mobile
Cost of travel
Corporate strategy
Technology interest
Cost of office space
Source: Quocirca UK convergence/mobile research 2007
What is driving the need for mobile and remote usage?
Tactical
values
8. 0% 20% 40% 60% 80% 100%
Internet & UK SMBs 2008
Mobility EU Enterprises 2007
Mobility EU Enterprises 2006
Mobility EU Enterprises 2005
All in existing strategy Retro-fit to new one One planned None planned Unsure
Source: Quocirca communications research 2005, 2006, 2007 & 2008
How much is part of a formal strategy?
Mind the gap between ‘planned’ and ‘done’
9. 0% 20% 40% 60% 80% 100%
2008
2007
2006
Planned in mobile budget Unplanned Drop in IT & fixed No increase
Source: Quocirca communications research 2005, 2006, 2007 & 2008
Where do the additional funds come from for increases in mobile spending?
15. 0% 20% 40%
Cost control
Security
Common standard
Prevent employee abuse
What is the aim of policies for the business use of mobile phones?
Mobile phones are a challenge
Source: Quocirca telecoms costs research 2008
The same?
16. What‟s the impact on falling tariffs on total mobile costs?
Not a simple formula
Source: Quocirca telecoms costs research 2008
0% 20% 40% 60%
They are falling
No, rising or unaffected
More users Higher usage Tariffs rising More travel Not clear
17. Who really cares about costs?
Source: Quocirca telecoms costs research 2008
0% 20% 40% 60% 80% 100%
Commercial managers
IT Managers
Telecoms managers
Yes More or less No Unsure
Is there sufficient accuracy and detail in communications billing?
My budget (my bonus)
18. Is it worth it?
0% 20% 40%
Cost is not an issue
Costly, but worth it
Expensive, need to bring under
control
Expensive but already under control
Source: Quocirca SMB communications research 2008
What is the view of mobile data usage costs to the businesses that use it?
19. Adoption fears – mobile data costs
0% 20% 40% 60%
Widely used
Limited use
More planned
Not an issue
Costly, but worthwhile
Expensive, need to control
Expensive but under control
Source: Quocirca SMB communications research 2008
22. Coverage challenges
0% 20% 40%
At work
Working at home
OccasionallyOften
ProbablyYes, definitely
5% have to go outside
16% move around the office
Do employees ever have problems getting a mobile signal?
Source: Quocirca SMB communications research 2008
23. Mobile broadband coverage needs
0% 20% 40% 60% 80% 100%
Other premises (customers, partners)
Travelling nationally
At home
Travelling internationally
In the office
Very Fairly important Neutral Fairly unimportant Unimportant
Source: Quocirca SMB communications research 2008
How important is mobile data access in these locations?
24. Wi-Fi accepted
0% 20% 40%
Already widely used
Only limited usage
Company premises
Public hotspots
Source: Quocirca SMB communications research 2008
Where are wireless LANs being used?
25. Mobility strategy balancing act
0% 20% 40% 60% 80% 100%
Present
2007
2006
2005
Towards Wi-Fi Emphasis about the same Towards cellular Unsure
Standard on laptops
Accepted in home and office
Source: Quocirca European enterprise mobile communications research
Is the trend moving towards Wi-Fi or cellular?
Flatter tariffs, cheap‟ dongles
Single contract
28. The needs of enterprise roaming
0% 20% 40% 60% 80% 100%
Quality and coverage
Flatter/predictable tariffs
Overall cost
Network independence and choice
Simplicity or clarity of billing
Home from home experience
Very Fairly important Neutral Fairly unimportant Unimportant
Source: Quocirca European enterprise mobile communications research 2007
What is important for roaming business travellers?