1. Target Audience - Female
How old are you?
0-10 0
11-16 4
17-20 2
21+ 2
What is your favourite horror movie?
The Woman in Black 4
The 6th Sense 1
Insidious 1
Creep 1
Saw 1

2. How often do you go to the cinema?
Once every two or three months 5
Once a month 3
Never 0
Do you enjoy watching horror films?
Yes 2
No 3
Some 2
What do you like best about horror
films?
Mystery 4
Blood 0
Tension/Adrenaline 4

3. Target Audience - Male
How old are you?
0-10 1
11-16 1
17-20 2
21+ 2
What is your favourite horror movie?
Silence of The Lambs 1
The 6th Sense 1
Paranormal Activity 2
One Missed Call 1
Saw 1

4. How often do you go to the cinema?
Once every two or three months 1
Once a month 3
Never 2
Do you enjoy watching horror films?
Yes 3
No 0
Some 2
What do you like best about horror
films?
Mystery 1
Blood 2
Tension/Adrenaline 2

5. Target Audience Results
From carrying out this survey we have found out:
 Males prefer gory qualities in horror films for example
films that include a lot of blood whereas females do not
like blood, they prefer adrenaline, tension and mystery.
 Females go to the cinema more often than males do.
 The Women in black is the most popular film from our
female target audience survey, suggesting they like intense
creepy mystery films.
 Males seem to enjoy horror films more than females.
 Most of the people we asked in this survey who like horror
films were between the ages of 16-21