Gmail has recently rolled out a change that has many email marketers (Internet Marketer's) concerned. The Fortune is in the List, but if the list doesn't read your emails the fortune is gone. The new change promises to dramatically lower open rates - unless you do something about it. The days are early and we don't know the whole story - by a long show, but here is a something Internet Marketers can start to do now! Oh Hale Yes
Human Factors of XR: Using Human Factors to Design XR Systems
Gmail slap Email marketers are scared - Here is a fix
1. Dr. Hale Pringle Take Your Internet Marketing
The Educator is IN – Oh Hale Yes! & Blogging to the Next Level!
http://HalePringle.com
Gmail Slap
It Reminds Us That
Internet Marketers
Must Provide Value
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Google has Announced a New Inbox
Internet Marketers are Concerned!
Reminiscent of the Google Slap in 2008,
when 50,000 Internet Marketers lost
their Google AdSense Accounts one night,
The new change is already being called
THE GMAIL SLAP
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Google has Announced New Inboxes
What has Changed?
There are now, by default, three
Tabs across the top of your Gmail
Screen.
Open Rates could plummit!
4. Messages Go in the Primary Inbox by Default - #1 above
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The New Inboxes
Tab #1 - The Primary Inbox
5. Messages From Facebook, YouTube, LinkedIn and other go in the Social
Medial Inbox - #2 above
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The New Inboxes
Tab #2 - The Social Media Inbox
6. Messages that Google deems to be “Promotions” go in the Promotion
Inbox - #3 above (Probably messages with “Unsubscribe” at the bottom)
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The New Inboxes
Tab # 3 -The Promotions Inbox
7. The Two (current) optional Tabs are Updates and Forums
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The New Inboxes
There are Two Other Optional Tabs
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The Concern is that Email Marketing
Will Become MUCH More Difficult.
If potential customers never see your
email, they will never open it and that
definitely means that no sale will be made.
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Two Things Are Certain!
1. Change will always happen
2. You will see a slew of new products
that claim to get around the Slap
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So How Do We Get Our Emails Seen?
1. Provide enough value that your subscribers
WANT to see your emails.
2. TELL Your Subscribers EXACTLY what to
do in order to see YOUR emails in their
Primary Inbox
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Right Now There Appear to be
Three Ways to Get More Visibility
1. Eliminate the Promotions tab. All “promotions”
will go into the Primary Inbox.
2. Drag One of Your Messages to the Primary
Inbox and click on “YES I want all future emails
from this address to go into my Primary Inbox”
3. Create a FILTER that puts your emails into the Primary Inbox
14. Uncheck the Promotions Category (#1) – All Promotion Emails move to the Primary Inbox
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Get Your Promotions Seen
Method 1 – Move All Promotions to Primary
15. Get Your Promotions Seen
Method 2 – Drag an Email to Primary – Say YES
Drag Your Email to the Primary Inbox
Click on the YES
Message has Moved and Future Emails Should be OK
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Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step 1 On the Right Side of the Screen
Click the Gear Icon and
Click the Settings Option
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Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step2 - Click on Filters
At the Bottom of Screen (Not Shown)
Click on “Add a New Filter”
19. Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step 3 - #1 Check Categories and Select Personal (#2)
It would be nice to get (#3) Not Spam and (#4) Important
Finally: Have them Click on “Create Filter” (#5)
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Comparing The Three Ways to Get More
Visibility
1. Eliminate the Promotions tab. Easy, but you help
other marketers who aren’t as up-to-date as you
2. Drag One of Your Messages to the Primary
Inbox and say “YES” - Easy, Personal, Solid (?)
3. Create a FILTER to put you into the Primary –
Hardest but probably the most solid.
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Dr. Hale’s Recommendation
(Subject to Change at Any Time!)
#2 Drag One of Your Messages to the Primary
Inbox and say “YES” - Easy, Personal, Solid (?)
P.S. Keep your ears to the ground and keep up-to-
date.
Things will change again!
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Dr. Hale’s Recommendation
Start Placing a Note in your emails ASAP
Tell your Subscribers exactly what to do
1. Click on my email in the promotion tab
2. Drag my email to the Primary Tab
3. Click on the YES that appears over the tabs.
That’s it. Your emails should always be in the primary tab
23. Dr. Hale Pringle Take Your Internet Marketing
The Educator is IN – Oh Hale Yes! & Blogging to the Next Level!
http://HalePringle.com
Gmail Slap
Provide More Value
And Work For More
Visibility