1. How effective is the combination of
your main product and ancillary
texts?

2. The Poster
The brightly
coloured
background lets
the audience know
that the album is
going to be a Pop
album. This is
because Pop
albums tend to be
brightly coloured
as they involve a
lot of up-beat, fast
songs as opposed
to slow, acoustic
songs.
Pose to suggest
that we are
‘independent’ or
‘strong women’.
It also includes
all three of us
and therefore if
you have seen
the music video
you will
immediately
relate us back to
the song. If you
liked the song
this should have
a positive effect.
Confident speech.
Also relates back to
the comic book
theme. ‘Come and
get it’ is usually a
reference to a battle
or fight.
Each of us completely
different in height, hair
colour and weight. This
means that we are a
band that can be
relatable for everyone.
Potentially voyeuristic
for males. The male
gaze implied here.

3. The front page of the Digipak
Ferocious meaning
fierce. Women who
refer to themselves as
such will be drawn to
it.
Satirical name for
those who dislike
Florence and the
Machine. This
would also attract
people who like her
as they will assume
we produce the
same kind of music.
Reference to a band
who are already famous
therefore aiming at
their target audience
Comic fans will
appreciate the
theme.
The male gaze.
Three females in
fighting poses.
Men may like this
look and buy it.

4. The back page of the Digipak
Friendly/approachable
band.
Musical fans
will love this
as each song
is titled after
a specific
musical. This
will branch
into the
theatre
audiences.
Bright colours to
stand out

5. The Music Video
http://www.youtube.com/watch?v=IjbmN9FHZeE
Main attraction for females: Ben. By using a young
male in our music video we are using the opposite of
the male gaze. The female gaze. Females will
naturally be drawn to a male model in music videos
because that is the point of the male model. That is
not to say Ben is a male model but he is ‘eye candy’
for the female audience.
Similarly the girl’s may be
seen as main attractions
for men. There is three of
us being cheated on. We
are vulnerable. Men may
find this attractive (ew).
Relatable storyline for
females and maybe even
for male’s.
Framed like a film to
give the effect of
being at the cinema.

6. Why do these three help sell the
album?
The combination of the Digipak, Poster and music video is for marketisation
purposes. The more publicity each one gets, the more notoriety the band
receives. The Poster is the more informative of the three. It enables the
audience to know when the album is going to be released, what it shall be
called and offer brief insight to the theme. The Digipak theme encourages
a wider range of ages to buy the Digipak as it’s fun and decorative which
will attract a younger demographic and also let people know that there is
more to the band then doom and gloom. The music video shows the band
in a more serious light. It gives the audience a chance to see them as real
people in more relatable situations. It helps the audience picture what
they’re music is going to be like from the clothes they wear, the amount of
close ups they choose to show, the narrative they have etc. For the
younger ages it will encourage them to become ‘independent’ and
parent’s will approve of this and want to buy the album. If the music video
has good morals then parents will not be opposed to buying it. Whereas
they may be opposed to buying rock music for their young children.