2013
Mobile Marketing Survey
Organized
by

Supported
by
Survey Objective

To investigate marketers’ point of view
on mobile marketing and
reveal that to the industry.
Over 80% marketers
optimistic about mobile marketing
4% None of the above
Do not have such plan in

8% the next 6 months
1...
Usage of mobile marketing
at a record high in 2013
70%

53%

Yes , I am ready using mobile marketing
No, but I plan to use...
Usage of mobile marketing
at a record high in 2013
70%

53%

Yes , I am ready using mobile marketing
No, but I plan to use...
Marketers need advices
on mobile marketing
26%

Do not know how to use it for business
Do not know good digital /
interact...
Marketers look for personalized &
targeted way to reach customers
Compared to other media,
it is considered more personali...
Knowledge of benefits of
mobile marketing rockets in 2013
Compared to other media, it is considered more personalized
It ca...
Simple marketing tools
appeal to marketers
86%
Apps Download

81%
QR Code

61%

59%

Push Notification

Location-based
Adve...
Half of the marketers spend
less than 10% of
marketing budget on mobile
28% None
26% Less than 5%
5% 21% or more

2013
25%...
Budget on mobile marketing
keep raising
Less than 5%
6 - 10%
11 - 20%
21% or more
None

60%

45%

30%

15%

0%
2009

2010
...
Budget on mobile marketing
keep raising
Less than 5%
6 - 10%
11 - 20%
21% or more
None

60%

45%

30%

15%

0%
2009

2010
...
Mobile - handy devices
for access internet
Computer
7%

Mobile

12%
16%

19%

13%

44%
28%

19%
18%

25%

How long do you ...
Mobile is gaining time
on browsing internet
1-2 hours
3-4 hours
5-6 hours
7-8 hours
9 hours or more

70%

53%

35%

18%

0...
Social Networking
top the list of most used apps
12%

Photography

79%

42% Entertainment

14% Utilities

Social Networkin...
Summary
Mobile marketing gaining position in marketing mix
- Increased usage, budget, knowledge...

Marketers need advices...
THANK YOU !
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Mobile Marketing Survey 2013

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Mobile Marketing Survey 2013

  1. 1. 2013 Mobile Marketing Survey Organized by Supported by
  2. 2. Survey Objective To investigate marketers’ point of view on mobile marketing and reveal that to the industry.
  3. 3. Over 80% marketers optimistic about mobile marketing 4% None of the above Do not have such plan in 8% the next 6 months 11% Plan to use mobile marketing within 6 months 2013 Already using mobile on 62% marketing campaigns Plan to use mobile marketing 15% in coming quarter Have you selected mobile phone on your marketing campaigns in the past 6 months?
  4. 4. Usage of mobile marketing at a record high in 2013 70% 53% Yes , I am ready using mobile marketing No, but I plan to use it in the coming quarter No, but I plan to use it within the next 6 months No, we do not have such plans in the next 6 months None of the above 35% 18% 0% 2009 2010 2011 2012 2013
  5. 5. Usage of mobile marketing at a record high in 2013 70% 53% Yes , I am ready using mobile marketing No, but I plan to use it in the coming quarter No, but I plan to use it within the next 6 months No, we do not have such plans in the next 6 months None of the above 35% 18% 0% 2009 2010 2011 2012 2013
  6. 6. Marketers need advices on mobile marketing 26% Do not know how to use it for business Do not know good digital / interactive agencies It is expensive It is not effective 22% 13% 11% The company size is small Why don’t you consider using mobile marketing for your campaign? 15%
  7. 7. Marketers look for personalized & targeted way to reach customers Compared to other media, it is considered more personalized 56% 53% It can reach your target market directly It can yield a higher ROI than other media 19% It is a media and publicity tool that can be measured It is cost effective 22% 14% Mobility and geo-targeted What do you think are the business benefits on using mobile marketing? 48%
  8. 8. Knowledge of benefits of mobile marketing rockets in 2013 Compared to other media, it is considered more personalized It can reach your target market directly It can yield a higher ROI than other media It is a media and publicity tool that can be measured It is cost effective Mobility and Geo-targeted 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  9. 9. Simple marketing tools appeal to marketers 86% Apps Download 81% QR Code 61% 59% Push Notification Location-based Advertising 73% 71% 68% Mobile Apps In-app Adv. SMS 54% 52% Bluetooth Augmented Reality Which of the following mobile marketing tools have you heard of? 40% WAP 27% Indoor Positioning
  10. 10. Half of the marketers spend less than 10% of marketing budget on mobile 28% None 26% Less than 5% 5% 21% or more 2013 25% 6-10% 16% 11-20% What percentage of your total advertising budget did you spend on mobile advertising?
  11. 11. Budget on mobile marketing keep raising Less than 5% 6 - 10% 11 - 20% 21% or more None 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  12. 12. Budget on mobile marketing keep raising Less than 5% 6 - 10% 11 - 20% 21% or more None 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  13. 13. Mobile - handy devices for access internet Computer 7% Mobile 12% 16% 19% 13% 44% 28% 19% 18% 25% How long do you access internet via computer / mobile daily? 1-2 hours 3-4 hours 5-6 hours 7-8 hours 9 hours or more
  14. 14. Mobile is gaining time on browsing internet 1-2 hours 3-4 hours 5-6 hours 7-8 hours 9 hours or more 70% 53% 35% 18% 0% 2011 2012 2013
  15. 15. Social Networking top the list of most used apps 12% Photography 79% 42% Entertainment 14% Utilities Social Networking 14% Finance 5% Travel 25% Food & Drink 49% 25% Games 19% Transportation What are the top 3 categories of apps that you use the most? News & Magazine
  16. 16. Summary Mobile marketing gaining position in marketing mix - Increased usage, budget, knowledge... Marketers need advices to guide them on mobile plan - How to integrate mobile into marketing mix? Social media marketing tied with mobile - Get in touch with target customers and get viral!
  17. 17. THANK YOU !
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