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Mobile Marketing Survey 2013

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Transcript

  • 1. 2013 Mobile Marketing Survey Organized by Supported by
  • 2. Survey Objective To investigate marketers’ point of view on mobile marketing and reveal that to the industry.
  • 3. Over 80% marketers optimistic about mobile marketing 4% None of the above Do not have such plan in 8% the next 6 months 11% Plan to use mobile marketing within 6 months 2013 Already using mobile on 62% marketing campaigns Plan to use mobile marketing 15% in coming quarter Have you selected mobile phone on your marketing campaigns in the past 6 months?
  • 4. Usage of mobile marketing at a record high in 2013 70% 53% Yes , I am ready using mobile marketing No, but I plan to use it in the coming quarter No, but I plan to use it within the next 6 months No, we do not have such plans in the next 6 months None of the above 35% 18% 0% 2009 2010 2011 2012 2013
  • 5. Usage of mobile marketing at a record high in 2013 70% 53% Yes , I am ready using mobile marketing No, but I plan to use it in the coming quarter No, but I plan to use it within the next 6 months No, we do not have such plans in the next 6 months None of the above 35% 18% 0% 2009 2010 2011 2012 2013
  • 6. Marketers need advices on mobile marketing 26% Do not know how to use it for business Do not know good digital / interactive agencies It is expensive It is not effective 22% 13% 11% The company size is small Why don’t you consider using mobile marketing for your campaign? 15%
  • 7. Marketers look for personalized & targeted way to reach customers Compared to other media, it is considered more personalized 56% 53% It can reach your target market directly It can yield a higher ROI than other media 19% It is a media and publicity tool that can be measured It is cost effective 22% 14% Mobility and geo-targeted What do you think are the business benefits on using mobile marketing? 48%
  • 8. Knowledge of benefits of mobile marketing rockets in 2013 Compared to other media, it is considered more personalized It can reach your target market directly It can yield a higher ROI than other media It is a media and publicity tool that can be measured It is cost effective Mobility and Geo-targeted 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  • 9. Simple marketing tools appeal to marketers 86% Apps Download 81% QR Code 61% 59% Push Notification Location-based Advertising 73% 71% 68% Mobile Apps In-app Adv. SMS 54% 52% Bluetooth Augmented Reality Which of the following mobile marketing tools have you heard of? 40% WAP 27% Indoor Positioning
  • 10. Half of the marketers spend less than 10% of marketing budget on mobile 28% None 26% Less than 5% 5% 21% or more 2013 25% 6-10% 16% 11-20% What percentage of your total advertising budget did you spend on mobile advertising?
  • 11. Budget on mobile marketing keep raising Less than 5% 6 - 10% 11 - 20% 21% or more None 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  • 12. Budget on mobile marketing keep raising Less than 5% 6 - 10% 11 - 20% 21% or more None 60% 45% 30% 15% 0% 2009 2010 2011 2012 2013
  • 13. Mobile - handy devices for access internet Computer 7% Mobile 12% 16% 19% 13% 44% 28% 19% 18% 25% How long do you access internet via computer / mobile daily? 1-2 hours 3-4 hours 5-6 hours 7-8 hours 9 hours or more
  • 14. Mobile is gaining time on browsing internet 1-2 hours 3-4 hours 5-6 hours 7-8 hours 9 hours or more 70% 53% 35% 18% 0% 2011 2012 2013
  • 15. Social Networking top the list of most used apps 12% Photography 79% 42% Entertainment 14% Utilities Social Networking 14% Finance 5% Travel 25% Food & Drink 49% 25% Games 19% Transportation What are the top 3 categories of apps that you use the most? News & Magazine
  • 16. Summary Mobile marketing gaining position in marketing mix - Increased usage, budget, knowledge... Marketers need advices to guide them on mobile plan - How to integrate mobile into marketing mix? Social media marketing tied with mobile - Get in touch with target customers and get viral!
  • 17. THANK YOU !