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mCMO Conference 2013 - The Emerging Mobile Commerce
 

mCMO Conference 2013 - The Emerging Mobile Commerce

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Mr. Edwin Lai

Mr. Edwin Lai
Head of Large Merchant Team, PayPal Hong Kong & Taiwan
Speech topic: The Emerging Mobile Commerce

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    mCMO Conference 2013 - The Emerging Mobile Commerce mCMO Conference 2013 - The Emerging Mobile Commerce Presentation Transcript

    • THE EMERGING MOBILE COMMERCE Edwin Lai, Head of Large Merchant Services PayPal Hong Kong
    • PayPal is the world’s first Digital Wallet.
    • PAYPAL 193 MARKETS/ 25 CURRENCIES
    • $ 300,000 PAYMENTS PROCESSED BY PAYPAL EACH MINUTE
    • 123,000,000 Active users trust PayPal
    • Mobile vs. Digital Wallets
    • = = Mobile Wallet is just a wallet. No intrinsic advantage over using a credit card or cash.
    • Our digital wallet has always lived in the cloud.
    • PayPal Total Payment Volume from Remote Mobile Transactions $ 20 B Mobile is now 10% of TPV. $ 14B 9.7% TPV $ 4B 3.4% TPV $ $ 141M TPV 0.2% 2009 750M TPV 0.8% 2010 2011 2012 2013 Est.
    • HONG KONG M-COMMERCE • Hong Kong Ranks #4 by Smartphone Penetration in the world. • **Rank #1 by Tablet devices. • Android & iPhone handheld covered over markets 80% of the smartphone • 52% Smartphone shoppers are frequent buyers, making mobile purchases at least once a month. • 81% of users prefer mobile sites or apps for researching prices. • 74% make a purchases as a result of browsing on a Smartphone. mCommerce not only increase sales, but also bring in new customers. **Sources could be provided upon requests.
    • HONG KONG MOBILE COMMERCE MARKET 13 Source: PayPal Consumer Online & Mobile Shopping Insights & PayPal analysis
    • THREE KEY TAKEAWAYS… • We’re seeing huge consumer demand for mobile commerce in Hong Kong, growing 444% to reach HKD 6.4 billion in 2012. • The traditional shopping experience is being redefined by mobile devices, blurring the lines between online and offline purchases. • Call to action: Local retailers and merchants of all sizes must adapt to this changing consumer behavior now or miss out on this highgrowth business opportunity. Mobile is leading and transforming the Hong Kong commerce market! 14
    • WHAT IS CONVERSION RATIO? CHECKOUT CONVERSION RATIO: 20% 20 people complete transaction (sales) 100 people wants to buy (leads) 80 people leave for some reasons 15 Confidential and Proprietary
    • WHY A MOBILE SITE IS NEED ?! A mobile site will • Increase mobile sales volume by 3 times • Reduce drop off rates from 70% to 30% • 10% overall sales uplift 16 Confidential and Proprietary
    • DIFF. MOBILE PAYMENT CHECKOUT Reduced drop-off rate tremendously from 63% to 9% Increased pages per visit from 2.85 to 6.19 Increased time on site 3:05 mins to 5:48 mins No PayPal No Mobilization 17 No PayPal But Mobilized PayPal Mobilization Confidential and Proprietary 6X increase in mobile conversion
    • PAYPAL MOBILE OPTIMIZED PAYMENT Checkout 18 Login Confirm Payment Confidential and Proprietary Order Confirmation
    • OCEAN PARK Ocean Park launched a pilot campaign in selling annual pass with 20% off offer on their Facebook fan pages, it is first theme park in Hong Kong to leverage PayPal mobile payment platform to drive traffic and business. Shoppers and tourists can enjoy the offers via Ocean Park fan pages. 19 Confidential and Proprietary
    • SHKP TSUEN WAN PLAZA SCAN2BUY PROJECT 20 Confidential and Proprietary
    • 21 Confidential and Proprietary
    • Super Star Seafood Restaurant(香港鴻星海鮮酒家) 嘟購站 – ON BUS SEAT BACK 22 Confidential and Proprietary
    • CAFE HABITU Start “order” your coffee by click “make a purchase” QR status will change after goods redeemed 23 Choose your pick-up location The barista will scan the QR and serve you Choose your coffee Bring along redeem coupon to shop to redeem your drink Pay with your balance or top up via PayPal Top up successful Confidential and Proprietary Select how much you want and pay via PayPal Pay with Paypal It Brings to our mobile EC checkout page
    • 24 Confidential and Proprietary