0
THE EMERGING MOBILE COMMERCE
Edwin Lai, Head of Large Merchant Services
PayPal Hong Kong
PayPal is the world’s
first Digital Wallet.
PAYPAL
193 MARKETS/ 25 CURRENCIES
$ 300,000
PAYMENTS PROCESSED BY PAYPAL EACH MINUTE
123,000,000
Active users trust PayPal
Mobile
vs.
Digital Wallets
=

=

Mobile Wallet is just a wallet.
No intrinsic advantage over using a credit card or cash.
Our digital wallet
has always lived in the
cloud.
PayPal Total Payment Volume from Remote Mobile
Transactions
$

20 B

Mobile is now 10% of TPV.

$

14B

9.7% TPV

$

4B

3...
HONG KONG M-COMMERCE
•

Hong Kong Ranks #4 by Smartphone Penetration in the world.

• **Rank #1 by Tablet devices.
•

Andr...
HONG KONG MOBILE COMMERCE
MARKET

13

Source: PayPal Consumer Online & Mobile Shopping Insights & PayPal analysis
THREE KEY TAKEAWAYS…
• We’re seeing huge consumer demand for mobile commerce in Hong
Kong, growing 444% to reach HKD 6.4

...
WHAT IS CONVERSION RATIO?

CHECKOUT

CONVERSION RATIO: 20%

20 people
complete transaction
(sales)

100 people
wants to bu...
WHY A MOBILE SITE IS NEED ?!

A mobile site will
• Increase mobile sales
volume by 3 times
• Reduce drop off rates from
70...
DIFF. MOBILE PAYMENT CHECKOUT
Reduced drop-off
rate tremendously
from 63% to 9%
Increased pages per
visit
from 2.85 to 6.1...
PAYPAL MOBILE OPTIMIZED PAYMENT

Checkout

18

Login

Confirm
Payment

Confidential and Proprietary

Order
Confirmation
OCEAN PARK

Ocean Park launched a pilot
campaign in selling annual pass
with 20% off offer on their
Facebook fan pages, it...
SHKP TSUEN WAN PLAZA
SCAN2BUY PROJECT

20

Confidential and Proprietary
21

Confidential and Proprietary
Super Star Seafood Restaurant(香港鴻星海鮮酒家)
嘟購站 – ON BUS SEAT BACK

22

Confidential and Proprietary
CAFE HABITU

Start “order” your
coffee by click
“make a purchase”

QR status will change
after goods redeemed

23

Choose ...
24

Confidential and Proprietary
mCMO Conference 2013 - The Emerging Mobile Commerce
mCMO Conference 2013 - The Emerging Mobile Commerce
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mCMO Conference 2013 - The Emerging Mobile Commerce

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Mr. Edwin Lai
Head of Large Merchant Team, PayPal Hong Kong & Taiwan
Speech topic: The Emerging Mobile Commerce

Published in: Health & Medicine, Business
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Transcript of "mCMO Conference 2013 - The Emerging Mobile Commerce"

  1. 1. THE EMERGING MOBILE COMMERCE Edwin Lai, Head of Large Merchant Services PayPal Hong Kong
  2. 2. PayPal is the world’s first Digital Wallet.
  3. 3. PAYPAL 193 MARKETS/ 25 CURRENCIES
  4. 4. $ 300,000 PAYMENTS PROCESSED BY PAYPAL EACH MINUTE
  5. 5. 123,000,000 Active users trust PayPal
  6. 6. Mobile vs. Digital Wallets
  7. 7. = = Mobile Wallet is just a wallet. No intrinsic advantage over using a credit card or cash.
  8. 8. Our digital wallet has always lived in the cloud.
  9. 9. PayPal Total Payment Volume from Remote Mobile Transactions $ 20 B Mobile is now 10% of TPV. $ 14B 9.7% TPV $ 4B 3.4% TPV $ $ 141M TPV 0.2% 2009 750M TPV 0.8% 2010 2011 2012 2013 Est.
  10. 10. HONG KONG M-COMMERCE • Hong Kong Ranks #4 by Smartphone Penetration in the world. • **Rank #1 by Tablet devices. • Android & iPhone handheld covered over markets 80% of the smartphone • 52% Smartphone shoppers are frequent buyers, making mobile purchases at least once a month. • 81% of users prefer mobile sites or apps for researching prices. • 74% make a purchases as a result of browsing on a Smartphone. mCommerce not only increase sales, but also bring in new customers. **Sources could be provided upon requests.
  11. 11. HONG KONG MOBILE COMMERCE MARKET 13 Source: PayPal Consumer Online & Mobile Shopping Insights & PayPal analysis
  12. 12. THREE KEY TAKEAWAYS… • We’re seeing huge consumer demand for mobile commerce in Hong Kong, growing 444% to reach HKD 6.4 billion in 2012. • The traditional shopping experience is being redefined by mobile devices, blurring the lines between online and offline purchases. • Call to action: Local retailers and merchants of all sizes must adapt to this changing consumer behavior now or miss out on this highgrowth business opportunity. Mobile is leading and transforming the Hong Kong commerce market! 14
  13. 13. WHAT IS CONVERSION RATIO? CHECKOUT CONVERSION RATIO: 20% 20 people complete transaction (sales) 100 people wants to buy (leads) 80 people leave for some reasons 15 Confidential and Proprietary
  14. 14. WHY A MOBILE SITE IS NEED ?! A mobile site will • Increase mobile sales volume by 3 times • Reduce drop off rates from 70% to 30% • 10% overall sales uplift 16 Confidential and Proprietary
  15. 15. DIFF. MOBILE PAYMENT CHECKOUT Reduced drop-off rate tremendously from 63% to 9% Increased pages per visit from 2.85 to 6.19 Increased time on site 3:05 mins to 5:48 mins No PayPal No Mobilization 17 No PayPal But Mobilized PayPal Mobilization Confidential and Proprietary 6X increase in mobile conversion
  16. 16. PAYPAL MOBILE OPTIMIZED PAYMENT Checkout 18 Login Confirm Payment Confidential and Proprietary Order Confirmation
  17. 17. OCEAN PARK Ocean Park launched a pilot campaign in selling annual pass with 20% off offer on their Facebook fan pages, it is first theme park in Hong Kong to leverage PayPal mobile payment platform to drive traffic and business. Shoppers and tourists can enjoy the offers via Ocean Park fan pages. 19 Confidential and Proprietary
  18. 18. SHKP TSUEN WAN PLAZA SCAN2BUY PROJECT 20 Confidential and Proprietary
  19. 19. 21 Confidential and Proprietary
  20. 20. Super Star Seafood Restaurant(香港鴻星海鮮酒家) 嘟購站 – ON BUS SEAT BACK 22 Confidential and Proprietary
  21. 21. CAFE HABITU Start “order” your coffee by click “make a purchase” QR status will change after goods redeemed 23 Choose your pick-up location The barista will scan the QR and serve you Choose your coffee Bring along redeem coupon to shop to redeem your drink Pay with your balance or top up via PayPal Top up successful Confidential and Proprietary Select how much you want and pay via PayPal Pay with Paypal It Brings to our mobile EC checkout page
  22. 22. 24 Confidential and Proprietary
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