Presentation on Aug 5, 2015 in the 17th International Conference on Human-Computer Interaction #HCII2015 in Los Angeles, CA, USA. The paper was presented in the Human-Computer Interaction track in the "Socio-cultural Aspects in Monolingual and Multilingual Human-Computer Interaction" session which was chaired by Prof. Christina Alexandris, National and Kapodistrian University of Athens, Greece http://2015.hci.international/wednesday

1. Socio-­‐Cultural
Aspects
in
the
Design
of
Multilingual
Banking
Interfaces
in
the
Arab
Region
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Sarah
Alhumoud
Lamia
Alabdulkarim
Nouf
Almobarak
Areej
Al-­‐Wabil

2. Introduction
• Mul7lingual
user
interfaces
designed
for
banking
systems
in
the
Arab
Region.
• Users
involved
in
banking
interac7ons
in
the
Arab
region
include
na7ve
Arabic-­‐speaking,
English-­‐
speaking
expatriates,
and
French-­‐speaking
expatriates.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

3. Introduction
• In
Saudi
Arabia,
one-­‐third
of
the
popula7on
is
non-­‐
Arabic
speakers
with
varying
proficiency
in
technology
usage,
socio-­‐economic
backgrounds,
and
consequently
different
interac7on
design
requirements.
• Three
modes
of
banking
interac7ons
are
examined
• Automa7c
Teller
Machines
(ATMs)
• Internet
Banking.
• Mobile
Banking
(MB).
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

4. Introduction
• Our
contribu+on
is
threefold.
• Gain
an
insight
into
socio-­‐cultural
design
requirements
for
banking
interfaces;
• Conduct
an
exploratory
survey
of
interface
design
considera7ons
in
the
three
modes
of
banking
for
3
banks
in
KSA.
• Design
recommenda7ons
for
socio-­‐cultural
aspects
for
banking
interac7ons
in
the
Arab
Region.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

5. Design
Considerations
• Banking
interfaces
direc7ons
• le[-­‐to-­‐right
(LTR)
• right-­‐to-­‐le[
(RTL)
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

6. Design
Considerations
• Readability
• easy
to
read
• minimalist
design
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

7. Design
Considerations
• Text
&
naviga7on
in
banking
interac7ons
cascades
• To
the
le[
in
Arabic
interfaces.
• To
the
right
in
English/French
interfaces
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

8. Design
Considerations
• Three
Banks
in
KSA
are
examined
Bank1
Bank2
Bank3
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

9. Design
Considerations
• ATM
• Most
of
the
studies
focused
on
the
design
considera7ons
of
loca7on,
accessibility.
• li^le
a^en7on
has
compara7vely
been
paid
to
design
considera7ons
for
Arabic
interfaces.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

10. Design
Considerations
• WB,
IB,
EB
• Started
in
1995.
• In
Saudi
Arabia,
(SAMA)
reported
the
number
of
bills
jumped
107
%
in
the
period
between
between
2009
and
2014.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

11. Design
Considerations
• MB
• Using
MB
in
US
jumped
from
38
%
to
42
%
and
reached
46
%
for
years2013,
2014
and
2015.
• In
Saudi
Arabia,
mobile
banking
emerged
in
August
2010
with
the
applica7on
Samba
Mobile
for
Samba
Financial
Group.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

12. Design
Considerations
• MB
• All
12
banks
in
KSA
started
releasing
their
mobile
applica7ons
for
both
iOS
and
Android.
0
1
2
3
4
5
Years
Number
of
years
since
releasing
first
Mobile
banking
applica7on
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

13. Design
Considerations
• MB
• Local
study
carried
out
in
Saudi
Arabia
on
banking
customers
shows
that
• 54
%
preferring
to
use
MB.
• 44
%
preferring
to
use
WB.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

14. Heuristics
Evaluations
• Nielsen's
heuris7cs
are
used
to
evaluate
the
banks
interfaces.
• key
interfaces
are
inspected
for
the
three
systems
• Login
screen.
• Balance
statement.
• Transfer
to
an
exis7ng
beneficiary.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

15. Heuristics
Evaluations
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

16. Heuristics
Evaluations
• ATM
• “Wrong
password
a^empt”
Bank1 Bank2 Bank3
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

17. Heuristics
Evaluations
• WB
• “Help
&
documenta7on
”
Bank2
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

18. Heuristics
Evaluations
• MB
• “Login
Screen”
Bank1
Bank2
Bank3
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

19. Conclusion
• Explored
the
rela7onship
between
language,
percep7ons
and
beliefs
of
an
individual's
culture
in
banking
interac7ons
• social
and
cultural
phenomena
influencing
interface
design
in
banking
transac7ons.
•
It
is
recommended
that
banking
interac7on
designers
consult
extensively
with
banking
users
to
help
them
understand
the
requirements
of
banking
interfaces
and
design
easy-­‐to-­‐use
and
efficient
systems.
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region

20.
Thank
You..
5-­‐8-­‐2015
Socio-­‐Cultural
Aspects
in
the
Design
of
Mul7lingual
Banking
Interfaces
in
the
Arab
Region