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Bob Hale Management Central Summer Luncheon “ Why in the World Does HAR Do What It Does?” June 17, 2010
 
 
 
 
Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage
 
HAR provides its members more than 80 technology tools
Innovative Services   MLS Public Websites 1
 
 
 
39%  HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston
Innovative Services   Client Experience Rating 2
 
 
 
 
 
 
<ul><li>HAR Annual Audit </li></ul><ul><li>HAR 2010 Budget </li></ul><ul><li>Budget Expenses by Category </li></ul><ul><li...
 
NAR 2009 Houston Consumer Survey 68% 75 %
54%
 
 
 
Innovative Services Realtor Match 3
Find a Realtor Sites
 
 
 
 
 
 
Innovative Services   Featured Tools 4
Lead Generation Opportunities
Text Message Functionality Added
6,000 Free Agent Newsletters
Professionally designed flyers, brochures, and postcards
Videos Viewed 37,000 times on
Listing Traffic & Activity Report
Promote listings on social networking sites
6,800 blog posts are created by 1,200 Member Blogs
Chat tool to engage consumer on HAR.com in real time
 
 
 
Innovative Services   Mobile Apps 5
Local Based Intelligence: Nearby   Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com  iPhone App...
 
2009 – Broker Listings  Viewed 140,238,444 Times
2009 – 518,173 Email Leads  to Brokers/Agents
2009 – Broker Phone# was Clicked 442,515 times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites   2,597,318 Times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 =  $13 Million $5.01
<ul><li>725,000 Realtor.com IPhone apps downloaded in 100 days. </li></ul><ul><li>10 phone calls vs. emails to agent from ...
<ul><li>Today’s revolution is “The Mobile Internet” </li></ul><ul><li>IPhones know where you are. </li></ul><ul><li>They s...
<ul><li>670,000 Real Estate websites competing for consumer eyeballs. </li></ul><ul><li>In 2013, more people will access t...
 
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HAR CEO Bob Hale Speaks to Management Central

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HAR President and CEO Bob Hale speaks to the HAR Management Central Summer Luncheon and Update about "Why in the World Does HAR Do What It Does?"

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Transcript of "HAR CEO Bob Hale Speaks to Management Central"

  1. 1. Bob Hale Management Central Summer Luncheon “ Why in the World Does HAR Do What It Does?” June 17, 2010
  2. 6. Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage
  3. 8. HAR provides its members more than 80 technology tools
  4. 9. Innovative Services MLS Public Websites 1
  5. 13. 39% HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston
  6. 14. Innovative Services Client Experience Rating 2
  7. 21. <ul><li>HAR Annual Audit </li></ul><ul><li>HAR 2010 Budget </li></ul><ul><li>Budget Expenses by Category </li></ul><ul><li>Senior Staff Compensation Study </li></ul><ul><li>CEO Compensation/Performance Evaluation </li></ul><ul><li>Monthly Financial Statements </li></ul><ul><li>Expense Comparison with other Associations </li></ul>
  8. 23. NAR 2009 Houston Consumer Survey 68% 75 %
  9. 24. 54%
  10. 28. Innovative Services Realtor Match 3
  11. 29. Find a Realtor Sites
  12. 36. Innovative Services Featured Tools 4
  13. 37. Lead Generation Opportunities
  14. 38. Text Message Functionality Added
  15. 39. 6,000 Free Agent Newsletters
  16. 40. Professionally designed flyers, brochures, and postcards
  17. 41. Videos Viewed 37,000 times on
  18. 42. Listing Traffic & Activity Report
  19. 43. Promote listings on social networking sites
  20. 44. 6,800 blog posts are created by 1,200 Member Blogs
  21. 45. Chat tool to engage consumer on HAR.com in real time
  22. 49. Innovative Services Mobile Apps 5
  23. 50. Local Based Intelligence: Nearby Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com iPhone App Downloaded 800,000 Times
  24. 52. 2009 – Broker Listings Viewed 140,238,444 Times
  25. 53. 2009 – 518,173 Email Leads to Brokers/Agents
  26. 54. 2009 – Broker Phone# was Clicked 442,515 times
  27. 55. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times
  28. 56. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01
  29. 57. <ul><li>725,000 Realtor.com IPhone apps downloaded in 100 days. </li></ul><ul><li>10 phone calls vs. emails to agent from IPhone </li></ul><ul><li>Consumers may rate individual features of homes they view. </li></ul><ul><li>Today’s new agent does not want office space, sales meetings or listing tours. </li></ul><ul><li>In 2009, amount of office space per agent and cost increased while marketing and salaries decreased. </li></ul>
  30. 58. <ul><li>Today’s revolution is “The Mobile Internet” </li></ul><ul><li>IPhones know where you are. </li></ul><ul><li>They show you homes for sale and open houses around you. </li></ul><ul><li>The IPad is the next big invention after the internet. </li></ul><ul><li>Apple does not use focus groups, but rather creates things people cannot imagine and cannot live without. </li></ul>
  31. 59. <ul><li>670,000 Real Estate websites competing for consumer eyeballs. </li></ul><ul><li>In 2013, more people will access the internet via mobile than computers. </li></ul><ul><li>#1 thing agents should do is post lots of high resolution pictures of their listings. </li></ul>
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