Update on the Houston Association of REALTORS by Bob Hale, President & CEO of the Houston Association of REALTORS.

4. In 2012, there were 14 billion instances of pirated content online – movies & TV shows

5. If cable operators drop TV service, charging only for broadband, channel
owners would have to sell directly to the public or through Web outlets.

6. Netflix has 29 million paying subscribers and Aereo lets users watch
broadcast channels via the Internet. If cable companies lose content,
they can still charge for Internet access. What about satellite TV
providers like Direct TV and Dish Network that do not offer broadband?
Google is expanding its ultra fast Internet offering, Google Fiber. But
Google is a threat in another way, Chromecast will give it data about
users viewing habits, which it will sell to advertisers.

7. Netflix has as many subscribers as Time Warner Cable and its stock
increased 25% in one day. In the last 12 months, paid TV has lost nearly
1 million subscribers.

10. Digital Camera Sales Down 41%
Smartphone sales up 47%
Quality vs Convenience

15. HOUSTON??

20. Agent spend with NAR & Zillow

21. • Lead Response
• Agent Ratings
• Transaction Tracking Tools
• Home Values
• Mobile

24. 300,000 Ratings

27. Deal Room (TM) Used by 100% of REDFIN Agents
Consumers may view their transactions

31. • Lead Response
• Agent Ratings
• Transaction Tracking Tools
• Home Values
• Mobile

34. 3,966 Agents Survey Clients 4.94/5.00
Total Surveys Sent to Clients 137,370 (54% Response)

35. • 71 Firms – 6,248 agents
• 43,275 transactions in the past 12 months

38. MyHomeFinder
349,895 Registered Users
5,303,751
Save Searches Bookmarks Email Notifications
290,834 313,469 30,000/Day

41. Please indicate which of the following programs
and services offered by the Houston Association
of REALTORS you use or benefit from.

43. Geography : United States
Universe : Home and Work
Time Period : July 2013
Key Measures Target : Total Audience
Real Estate [Undup.] Media :
Real Estate
[Undup.]
Date : 9/5/2013
©2013 comScore, Inc
Media
Total Unique
Visitors (000)
Total Minutes
(MM)
Total Pages
Viewed (MM)
Total Visits (000)
Average Minutes
per Visit
Average Visits
per Visitor
Total Internet : Total Audience 225,359 435,542 611,016 17,199,505 25.3 76.3
Real Estate 72,727 3,111 3,559 356,840 8.7 4.9
1 ZILLOW.COM 24,560 521 441 105,856 4.9 4.3
2 TRULIA.COM 15,930 298 324 50,736 5.9 3.2
3 REALTOR.COM 12,987 307 372 40,454 7.6 3.1
4 ForRent.com & Homes.com Network 7,481 85 97 13,620 6.2 1.8
5 MSN Real Estate 5,007 42 84 39,746 1.1 7.9
6 Apartments.com Sites 3,679 32 34 8,292 3.8 2.3
7 Coldwell Banker 3,544 50 54 8,876 5.6 2.5
8 APARTMENTQUEST.COM 2,877 3 7 6,988 0.5 2.4
9 LoopNet Sites 2,594 49 74 7,136 6.9 2.8
10 AOL Real Estate 2,309 7 9 3,768 1.9 1.6
11 Century 21 International 2,224 22 18 4,607 4.7 2.1
12 UHAUL.COM 2,165 49 64 4,403 11.2 2.0
13 REDFIN.COM 1,954 32 29 6,516 4.9 3.3
14 Internet Brands Real Estate 1,634 11 14 3,688 2.9 2.3
15 NCI Interactive 1,424 8 14 3,530 2.3 2.5
16 MYNEWPLACE.COM 1,408 5 7 2,178 2.3 1.5
17 ZIPREALTY.COM 1,375 17 21 3,483 4.8 2.5
18 RE/MAX, LLC. 1,226 11 13 2,005 5.5 1.6
19 Vertical Brands 1,163 5 7 1,727 2.7 1.5
20 CURBED.COM 936 13 11 2,606 5.0 2.8
21 MOVOTO.COM 920 8 14 1,672 4.7 1.8
22 FORSALEBYOWNER.COM 848 2 4 1,125 2.2 1.3
23 MLXCHANGE.COM 837 36 62 4,374 8.1 5.2
24 HOMEFINDER.COM 825 6 10 1,336 4.6 1.6
25 HOMESNAP.COM 797 2 2 1,103 2.1 1.4
26 CONNECTWITHLIFE.COM 740 1 1 827 0.8 1.1
27 KW.COM 727 6 12 1,903 3.3 2.6
28 WEICHERT.COM 725 7 9 1,147 5.8 1.6
29 HAR.COM 689 19 51 2,600 7.2 3.8
30 BLOCKSHOPPER.COM 638 2 2 770 2.1 1.2

44. Top Texas Websites
Hitwise Data
Top 10 Websites in Business and Finance - Real Estate ranked by Visits from
Texas
4 Rolling weeks ending September 29, 2012
Websites Visits %
1 HAR.com 9.29%
2 Yahoo! Homes 7.82%
3 Trulia.com 7.33%
4 Zillow 6.16%
5 Realtor.com 5.31%
6 Homes.com 3.07%
7 AOL Real Estate 1.68%
8 Apartment Guide 1.58%
9 MSN Real Estate 1.49%
10 Rent.com 1.47%

45. Geography :
HOUSTON,
TX
Time Period :July 2013
Target :
Total
Audience
Key Measures (Local Market) Media :
Real Estate
[Undup.]
Real Estate [Undup.] Date : 9/5/2013
Media
Total Unique
Visitors (000)
Total Minutes
(MM)
Total Pages
Viewed (MM)
Total Visits
(000)
Average
Minutes per
Visit
Average
Visits per
Visitor
Total Internet : Total Audience 3,091 6,550 8,740 241,909 27.1 78.3
Real Estate 1,251 74 97 9,958 7.4 8.0
1 HAR.COM 384 13 35 1,665 7.5 4.3
2 ZILLOW.COM 236 4 3 1,121 3.4 4.7
3 REALTOR.COM 194 3 3 495 6.4 2.5
4 TRULIA.COM 170 4 4 684 6.1 4.0
5 ForRent.com & Homes.com Network 135 2 2 279 6.7 2.1
6 LoopNet Sites 65 1 1 109 6.0 1.7
7 Apartments.com Sites 55 1 1 118 6.0 2.1
8 Internet Brands Real Estate 54 0 1 125 2.9 2.3
9 APARTMENTQUEST.COM 48 0 0 108 0.3 2.2
10 UHAUL.COM 40 0 1 63 6.7 1.6
11 NCI Interactive 35 0 0 92 1.4 2.7
12 MYNEWPLACE.COM 32 0 0 58 1.6 1.8
13 ZIPREALTY.COM 19 0 0 27 6.0 1.4
14 UMOVEFREE.COM 17 0 0 49 7.1 2.8