Fractional ResalesJason TremblayFounder & CEO, Vacation HotDeal Companies, Inc.<br />© 2009 VACATION HOTDEAL COMPANIES, IN...
We are seeing growing demand for fractional properties in the secondary market.<br />Fractional buyers tend to be very sav...
Fear of “retail cannibalization” led to most developers actively suppressing the resale market for decades.<br />Lack of l...
Create internal resale program<br />Allows you to control the process<br />Can provide access to needed low-cost inventory...
All the above!<br />What should YOU do?<br />5<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTER...
Online Fractional Interest Stabilizing<br />6<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERN...
Still Abundant Online Interest and Traffic<br />7<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR IN...
Clear Behavioral Intent Converts Higher <br />8<br />
Internet Exposure is Key<br />9<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. T...
www.luxuryfractionalguide.com<br />Excellent website with strong internet exposure<br />A leading directory of fractional ...
11<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL ...
Vacation Hotdeal Companies, Inc.<br />12<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL US...
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Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011

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Jason Tremblay, CEO of Vacation HotDeal Companies, Inc., explains why the fractional industry needs a resale plan and what fractionals can learn from timeshares.
Presented at the Fractional Summit USA August 2011, Miami, Florida

Published in: Real Estate, Travel, Business
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Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011

  1. 1. Fractional ResalesJason TremblayFounder & CEO, Vacation HotDeal Companies, Inc.<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  2. 2. We are seeing growing demand for fractional properties in the secondary market.<br />Fractional buyers tend to be very savvy and use the internet to do their research prior to making a purchase. <br />Many buyers look for resales as an opportunity to save on a purchase they have already decided to make.<br />We are selling more and more fractionals “accidentally.”<br />We have made a decision to enter the space more formally.<br />We want to be part of your resale solution.<br />What’s a timeshare resale guy doing here?<br />2<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  3. 3. Fear of “retail cannibalization” led to most developers actively suppressing the resale market for decades.<br />Lack of liquidity in resale market created estimated $30B overhang in resale supply.<br />Over-supply created environment ripe for fraud.<br />This compounded by huge price disparity driven by timeshare’s bloated marketing costs now exceeding 50%.<br />The more the resale market is weakened, the more resale values and product price integrity erode.<br />Internet bringing increasing access to the secondary market, further disrupting the primary market.<br />The resale problem is approaching crisis level in the timeshare industry... It isn’t too late for fractionals.<br />Resales – A Timeshare Case Study<br />3<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  4. 4. Create internal resale program<br />Allows you to control the process<br />Can provide access to needed low-cost inventory if in active sales <br />Partner with a local broker<br />Can create owner referral program with a local broker<br />Key to train broker on product and establish formal relationship (may already be doing this in primary sales)<br />Advantage is local resale presence gives retail buyer peace of mind<br />Possible disadvantage is resale inventory may compete with retail sales<br />Partner with an “online” timeshare/fractional resale broker<br />Creating resale referral program with online broker will reach into demand outside local market<br />Advantage is online resale broker already experienced in selling vacation ownership and fractional real estate <br />Ways to Address Resales<br />4<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  5. 5. All the above!<br />What should YOU do?<br />5<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  6. 6. Online Fractional Interest Stabilizing<br />6<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  7. 7. Still Abundant Online Interest and Traffic<br />7<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  8. 8. Clear Behavioral Intent Converts Higher <br />8<br />
  9. 9. Internet Exposure is Key<br />9<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  10. 10. www.luxuryfractionalguide.com<br />Excellent website with strong internet exposure<br />A leading directory of fractional ownership properties<br />Advertising opportunities available<br />Limited resale listings<br />www.fractionalindex.com<br />Newer and fast growing directory of fractional properties<br />Section dedicated to resale listings<br />Advertising opportunities available<br />www.sellmytimesharenow.com<br />Very strong website dedicated to vacation ownership resales<br />Growing fractional resale demand and inventory<br />Brokers can list fractional resales at no upfront cost<br />Dedicated fractional resale website launching in January<br />Fractional Resale Websites<br />10<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />
  11. 11. 11<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />Don’t be this guy<br />Don’t put your head in the sand – have a plan for resales<br />
  12. 12. Vacation Hotdeal Companies, Inc.<br />12<br />© 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.<br />Jason Tremblay<br />Founder & CEO<br />Vacation HotDeal Companies, Inc.<br />Mobile: 603.553.2592<br />jasontremblay@sellmytimesharenow.com<br />

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