How digital maps navigate the human condition

How Digital Maps Navigate theHuman Condition!!Guy Gould-Davies | SapientNitro ! ! 3.10.2012

A visual representationof a space in support offuture action!

We are all going somewhere.!

1. “rivers” 4. “passes” 6. spirals2. “mountains”, and 7. crescents “relief” design “access” 8. plane or break3. “flooded land” 5. “paths” lines

a. deer, frontal view d. ibex, profile view f. large anthropomorphic figureb. deer, profile view e. ibex horns g. two upside downc. group of ibex animals

The unique andinescapable features ofbeing human!The irreducible part ofhumanity that is inherent  and universal!

Lack of Meaning!Loss of Freedom!Fear of Isolation!Fear of Death!

Goal-directed behavior! Spatial wayfaring!

Time!! ffort!E GOAL!! $$!$!

Video +EpicMIX dashboard image

Why did the evolution  in digital maps occur?!

Cultural force!   Peopleʼs increasing participation in – and shaping of – choices and outcomes!   A growing interest in self-measurement !   Place, time and progress reference points!   Rise in gamiﬁcation!

Technology force!   Hardware!   Became ubiquitous; Mooreʼs Law holds; Computers become faster, cheaper, smaller!   Data!   Cheaper storage; Tools to create data; Explosion of geographic and relational data creates opportunities for innovation!   Access!   Birth of networking and openness of standards gives everyone access to data to use as they please!

Technology Timeline!

How maps behave differently today! 14,000 BC 2012 ADSpace Geographic Health, love, gaming, fitness, accomplishmentForm Artifact SystemStatus Subject ObjectConnection Impersonal PersonalDynamics Fixed FluidTime None Real-time

The future. !It ainʼt what it used to be.!

Closing remarks!

Thank you!

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How digital maps navigate the human condition

by Guy Gould-Davies

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