The presentation of the 1st Official Athens Bullseye Meetup, inspired by Gabriel Weinberg's (DuckDuckGo) and Justin Mares's book "Traction.

1. Athens Bullseye Meetup #1
Everything About Startup Traction & Growth Hacking Marketing

2. Get To Know Each Other
Startup Growth Talk
The Bullseye Framework
How We Will Do It
#BullseyeAth

3. If you don’t know each other,
now it’s time for you to do so.
Feel free to introduce yourself
and chat about what
you’re working on.
Let’s Get
To Know
Each Other
#BullseyeAth

4. Let’s see some examples of startups
with outrageous growth and
understand the dynamics of traction.
Unfortunately, state-of-the-art
product development is not enough.
Startup
Growth
Talk
#BullseyeAth

5. A startup is a company designed to
grow fast...The only essential thing is
growth. Everything else we associate
with startups follows from growth.”
– Paul Graham
The #1 reason that we pass on
entrepreneurs we’d otherwise like to
back, is their focusing on product to
the exclusion of everything else.”
– Marc Andreessen

6. bit.ly/shutup-and-grow

7. source: theverge.com

8. They spent too much
time on the product
and not enough time
on growth and
distribution.
The Ugly Truth

10. About the
Traction
Book
Gabriel Weinberg is the Founder & CEO of
DuckDuckGo, the search engine that doesn't
track you with over a billion searches in 2013.
Previously he was the Co-founder & CEO of
Opobox, which was sold to United Online in
2006 for $10 million.
Justin Mares is the former Director of
Revenue at Exceptional, a software company
that Rackspace acquired for 8 figures in 2013.
He has previously founded two startups (one
acquired, one bust) and runs a growth meetup
in San Francisco.
#BullseyeAth

11. Startups
Get Traction
Through
19 Traction
Channels
#BullseyeAth

12. Viral Marketing
Get your users to
market for you.

13. Public Relations
Get your name out there
via traditional media.

14. Unconventional PR
Get your name out there
via traditional media.

15. Search Engine Marketing
Reach hundreds of millions of people
by advertising on search engines.

16. Social & Display Ads
Advertise on social media
and websites to reach millions
of potential customers.

17. Offline Ads
Reach customers
offline via TV,
Radio and Print
advertising.

18. Search Engine
Optimization
Get to the top of
search engines.

19. Content Marketing
Use your blog to educate
and reach customers.

20. Email Marketing
Reach and convert your
prospects with
targeted emails.

21. Engineering As
Marketing
Use engineering
resources to build tools
that acquire customers.

22. Targeting Blogs
Target popular blogs to
reach new audiences.

23. Business Development
Use partnerships to acquire
millions of customers.

24. Sales
Sell your product to
enterprises and
other customers.

25. Affiliate Programs
Get affiliates to sell your
product for you.

26. Existing Platforms
Tie your growth to a larger
platform like Facebook,
Pinterest or the App Store.

27. Trade Shows
Get customers and
partners by
participating in
industry trade shows.

28. Offline Events
Create an event to
bring customers to you.

29. Speaking Engagements
Give speeches to groups of
potential customers.

30. Community Building
Build a community around your
company or product.

31. 1. Brainstorming
2. Ranking
3. Prioritizing
4. Testing
#BullseyeAth
5. Focusing

32. 1. Brainstorming
The goal in brainstorming is to come
up with reasonable ways you might
use each traction channel.
You should know what marketing strategies have
worked in your industry, as well as the history of
companies in your space. It’s especially important
to understand how similar companies acquired
customers over time, and how unsuccessful
companies wasted their marketing dollars.

33. 2. Ranking
The ranking step helps you organize
your brainstorming efforts.
Which traction channels seem
most promising right now?
Which traction channels seem
like they could possibly work?
Which traction channels seem
like long-shots?

34. 3. Prioritizing
Now identify your inner circle: the
three traction channels that seem
most promising.
The goal is not to to waste valuable time finding
your successful traction channel by testing
channels sequentially when you can do so
equally well in parallel.

35. 4. Testing
The goal of this step is to find out
which of the traction channels in your
inner circle is worth focusing on.
When testing, you are not trying to get a lot of
traction with a channel just yet. Instead, you are
simply trying to determine if it’s a channel
that could work for your startup. Your main
consideration at this point is speed to
get data and prove out your assumptions.

36. 4. Focusing
The goal of this focusing step is quite
simple: to wring every bit of traction
out of the traction channel.
At any stage in a startup’s lifecycle, one traction
channel dominates in terms of
customer acquisition.

37. Repeat The
Process
If everything fails, the good
news is you now have data
from all the tests you just did.
Now you know what types
of things are, and are not,
resonating with customers.
#BullseyeAth

38. How Should
We Do It?
Present a very specific startup growth topic
A startup presents their startup growth strategy
Discuss and work on teams on how to solve
startup growth issues that participants
may have
#BullseyeAth