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2/24/12 Facebook for Business
 

2/24/12 Facebook for Business

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An overview of Facebook marketing for business.

An overview of Facebook marketing for business.

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    2/24/12 Facebook for Business 2/24/12 Facebook for Business Presentation Transcript

    • GRAPEVINE CHAMBER OF COMMERCE Presents:Facebook for Business
    • The Global Impact of Social Media CLICK HERE FOR VIDEO GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Marti Pevehouse Membership Director Martip@grapevinechamber.org
    • GRAPEVINE CHAMBER OF COMMERCECarlos Merla Kate Grigal
    • GRAPEVINE CHAMBER OF COMMERCEWhat we will cover and what you will learn Presents:S oc i al M di a 1 01 e An Overview of Facebook •The Fantastic Four How to Generate Business •The Anatomy of a FB Page Take Care of Customers •Who do you Like? Build a Community of loyal and valuable Brand Fans •Conversations •Advertising on FB
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Carlos Merla 1 0 1S oc i al M di a e Overview of the Power of Facebook
    • A MESSAGE FROM ZUCK! CLICK HERE GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE 2 Presents: 3 4S oc i al M di a 1 01 e
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents: 3 4S oc i al M di a 1 01 e
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents: 4S oc i al M di a 1 01 e
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e For share of authentication via news sites, Facebook took 31% while Google was close behind with 30% and Yahoo at 25%. With entertainment sites, Facebook was the major leader with 52% (Google was second with 17%, Yahoo with 15% and Twitter at 11%).
    • Fantastic Four of Facebook A Total of 289 of the Fortune 500 companies GRAPEVINE CHAMBER OF COMMERCE are now on the social network. Presents:S oc i al M di a 1 01 e Utilities Insurance Co. 27% Sales Specialty Retail 19% 6% Food Production, Services, Consumer Products General Merch 19% 10% Computer, Commercial Banks Software, equip 10% 10% TELCOM 9%
    • Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Facebook for Your Business Video CLICK HERE GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Kate Grigal Director of Client Services
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Anatomy of A FB PageS oc i al M di a 1 01 e A Breakdown of A Business Page
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Are you a Place, A Page, or aS oc i al M di a 1 01 e Business? • Determining the type of Facebook page you need is critical to the success of your business. • You want to be able to communicate and have it be easy for your end users (clients) to read and understand.
    • Grapevine Chamber of Commerce is a Business Service! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Vireo Marketing is a Local Business! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Diet Coke is a Food & Beverage! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Is your info up to date? • Do you link back to your website? • Do you have compelling images/pictures? • Do you have your physical address listed on the page?
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Claim your business URL on Facebook! • Once you get 25 “likes” you have the ability to customize your URL • Choose wisely- this is permanent. • Choose something that represents your business :
    • Your Vanity URL is YOUR Facebook Address GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Who Do You Like?S oc i al M di a 1 01 e Who you like is just as important as who likes you!
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Liking Partners is a great way to “network” • Liking Neighbors is a great way to share your community • Like other companies that might have similar clients- you never know!
    • Who You Like Reflects Who You Are! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: RecommendationsS oc i al M di a 1 01 e It’s Ok To Ask For A Recommendation!
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Recommendations allow for real-time sharing • It’s ok to ask your community to write a recommendation • Recommendations are indexed by the search engines!
    • Recommendations Build Trust GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: The ConversationS o c i aWhat to say? a 1 0 1 l M die
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Conversations should be casual, and open • Ask questions, start real conversations • Your postings reflect your business- keep it real! • Do NOT have 100% of your posts sales oriented, this WILL turn people off!
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Post Regularly- People are more comfortable responding/engaging when they see you posting with regularity • Respond to questions/feedback • Don’t delete negative comments!
    • Let’s Share! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Let’s Chat! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Let’s Tell People About Good Things! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Plan your posting in advance • Check back often to respond to any/all questions & feedback • Don’t be afraid to engage your audience- they want to be heard too!
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Facebook AdvertisingS oc i al M di a 1 01 e New Ways to Reach Fans
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Facebook Ad’s are AWESOME ways to target your advertising to specific users • You can set daily/monthly budgets • You can change your campaigns at any time • You can create multiple campaigns for multiple needs
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • You can highlight specific postings, events, and/or needs through Facebook Ads • All you need is a credit card and a campaign
    • How to Launch Facebook Ads GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • How to Launch A Facebook Ad GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Who Do You Target ? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • Budget Time! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Budgets can be changed any time • You are not locked into long-term contracts with FB advertising • You are in control!
    • GRAPEVINE CHAMBER OF COMMERCE Presents: QUESTIONS?S oc i al M di a 1 01 e • Kate@vireomarketing.com
    • GRAPEVINE CHAMBER OF COMMERCE Presents: Q&AS oc i al M di a 1 01 eLet’s Talk !