GRAPEVINE CHAMBER OF COMMERCE              Presents:Facebook for Business
The Global Impact of Social Media           CLICK HERE FOR VIDEO   GRAPEVINE CHAMBER OF COMMERCE                  Presents...
GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc i al M di a 1 01           e             Marti Pevehouse      ...
GRAPEVINE CHAMBER OF COMMERCECarlos Merla        Kate Grigal
GRAPEVINE CHAMBER OF COMMERCEWhat we will cover and what you will learn                   Presents:S oc i al M di a 1 01  ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:     Carlos Merla 1 0 1S oc i al M di a            e        Overview ...
A MESSAGE FROM ZUCK! CLICK HERE   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Fantastic Four of Facebook   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Fantastic Four of Facebook   GRAPEVINE CHAMBER OF COMMERCE               2               Presents:                        ...
Fantastic Four of Facebook   GRAPEVINE CHAMBER OF COMMERCE               Presents:                           3       4S oc...
Fantastic Four of Facebook   GRAPEVINE CHAMBER OF COMMERCE               Presents:           4S oc i al M di a 1 01       ...
Fantastic Four of Facebook      GRAPEVINE CHAMBER OF COMMERCE                                Presents:S oc i al M di a 1 0...
Fantastic Four of Facebook    A Total of 289 of the Fortune 500 companies   GRAPEVINE CHAMBER OF COMMERCE           are no...
Fantastic Four of Facebook   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Facebook for Your Business Video CLICK HERE   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i al M di a 1 01 ...
GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e        Kate Grigal     Director of ...
GRAPEVINE CHAMBER OF COMMERCE                 Presents: Anatomy of A FB PageS oc i al M di a 1 01           e     A Breakd...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:     Are you a Place, A Page, or aS oc i al M di a 1 01          ...
Grapevine Chamber of Commerce is a     Business Service!   GRAPEVINE CHAMBER OF COMMERCE                  Presents:S oc i ...
Vireo Marketing is a Local Business!   GRAPEVINE CHAMBER OF COMMERCE                  Presents:S oc i al M di a 1 01      ...
Diet Coke is a Food & Beverage!   GRAPEVINE CHAMBER OF COMMERCE                  Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                   Presents:           Things To Consider:S oc i al M di a 1 01           e  ...
GRAPEVINE CHAMBER OF COMMERCE                   Presents:                  Don’t forget…S oc i al M di a 1 01           e ...
Your Vanity URL is YOUR Facebook                    Address   GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc ...
GRAPEVINE CHAMBER OF COMMERCE                        Presents:   Who Do You Like?S oc i al M di a 1 01           e  Who yo...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
Who You Like Reflects Who You Are!   GRAPEVINE CHAMBER OF COMMERCE                 Presents:S oc i al M di a 1 01         ...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:   RecommendationsS oc i al M di a 1 01           e   It’s Ok To A...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
Recommendations Build Trust   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                Presents:    The ConversationS o c i aWhat to say? a 1 0 1         l M die
GRAPEVINE CHAMBER OF COMMERCE                  Presents:             Things To Consider:S oc i al M di a 1 01           e ...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
Let’s Share!   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Let’s Chat!   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Let’s Tell People About Good Things!   GRAPEVINE CHAMBER OF COMMERCE                  Presents:S oc i al M di a 1 01      ...
GRAPEVINE CHAMBER OF COMMERCE                Presents:              Don’t forget…S oc i al M di a 1 01           e   • Pla...
GRAPEVINE CHAMBER OF COMMERCE                Presents:  Facebook AdvertisingS oc i al M di a 1 01           e        New W...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
GRAPEVINE CHAMBER OF COMMERCE                  Presents:           Things To Consider:S oc i al M di a 1 01           e   ...
How to Launch Facebook Ads   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i al M di a 1 01           e
How to Launch A Facebook Ad   GRAPEVINE CHAMBER OF COMMERCE                Presents:S oc i al M di a 1 01           e
Who Do You Target ?   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
Budget Time!   GRAPEVINE CHAMBER OF COMMERCE               Presents:S oc i al M di a 1 01           e
GRAPEVINE CHAMBER OF COMMERCE                  Presents:                Don’t forget…S oc i al M di a 1 01           e   •...
GRAPEVINE CHAMBER OF COMMERCE               Presents:             QUESTIONS?S oc i al M di a 1 01           e   • Kate@vir...
GRAPEVINE CHAMBER OF COMMERCE               Presents:          Q&AS oc i al M di a 1 01            eLet’s Talk !
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2/24/12 Facebook for Business

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An overview of Facebook marketing for business.

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2/24/12 Facebook for Business

  1. 1. GRAPEVINE CHAMBER OF COMMERCE Presents:Facebook for Business
  2. 2. The Global Impact of Social Media CLICK HERE FOR VIDEO GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  3. 3. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Marti Pevehouse Membership Director Martip@grapevinechamber.org
  4. 4. GRAPEVINE CHAMBER OF COMMERCECarlos Merla Kate Grigal
  5. 5. GRAPEVINE CHAMBER OF COMMERCEWhat we will cover and what you will learn Presents:S oc i al M di a 1 01 e An Overview of Facebook •The Fantastic Four How to Generate Business •The Anatomy of a FB Page Take Care of Customers •Who do you Like? Build a Community of loyal and valuable Brand Fans •Conversations •Advertising on FB
  6. 6. GRAPEVINE CHAMBER OF COMMERCE Presents: Carlos Merla 1 0 1S oc i al M di a e Overview of the Power of Facebook
  7. 7. A MESSAGE FROM ZUCK! CLICK HERE GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  8. 8. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  9. 9. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE 2 Presents: 3 4S oc i al M di a 1 01 e
  10. 10. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents: 3 4S oc i al M di a 1 01 e
  11. 11. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents: 4S oc i al M di a 1 01 e
  12. 12. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e For share of authentication via news sites, Facebook took 31% while Google was close behind with 30% and Yahoo at 25%. With entertainment sites, Facebook was the major leader with 52% (Google was second with 17%, Yahoo with 15% and Twitter at 11%).
  13. 13. Fantastic Four of Facebook A Total of 289 of the Fortune 500 companies GRAPEVINE CHAMBER OF COMMERCE are now on the social network. Presents:S oc i al M di a 1 01 e Utilities Insurance Co. 27% Sales Specialty Retail 19% 6% Food Production, Services, Consumer Products General Merch 19% 10% Computer, Commercial Banks Software, equip 10% 10% TELCOM 9%
  14. 14. Fantastic Four of Facebook GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  15. 15. Facebook for Your Business Video CLICK HERE GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  16. 16. GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e Kate Grigal Director of Client Services
  17. 17. GRAPEVINE CHAMBER OF COMMERCE Presents: Anatomy of A FB PageS oc i al M di a 1 01 e A Breakdown of A Business Page
  18. 18. GRAPEVINE CHAMBER OF COMMERCE Presents: Are you a Place, A Page, or aS oc i al M di a 1 01 e Business? • Determining the type of Facebook page you need is critical to the success of your business. • You want to be able to communicate and have it be easy for your end users (clients) to read and understand.
  19. 19. Grapevine Chamber of Commerce is a Business Service! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  20. 20. Vireo Marketing is a Local Business! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  21. 21. Diet Coke is a Food & Beverage! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  22. 22. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Is your info up to date? • Do you link back to your website? • Do you have compelling images/pictures? • Do you have your physical address listed on the page?
  23. 23. GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Claim your business URL on Facebook! • Once you get 25 “likes” you have the ability to customize your URL • Choose wisely- this is permanent. • Choose something that represents your business :
  24. 24. Your Vanity URL is YOUR Facebook Address GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  25. 25. GRAPEVINE CHAMBER OF COMMERCE Presents: Who Do You Like?S oc i al M di a 1 01 e Who you like is just as important as who likes you!
  26. 26. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Liking Partners is a great way to “network” • Liking Neighbors is a great way to share your community • Like other companies that might have similar clients- you never know!
  27. 27. Who You Like Reflects Who You Are! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  28. 28. GRAPEVINE CHAMBER OF COMMERCE Presents: RecommendationsS oc i al M di a 1 01 e It’s Ok To Ask For A Recommendation!
  29. 29. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Recommendations allow for real-time sharing • It’s ok to ask your community to write a recommendation • Recommendations are indexed by the search engines!
  30. 30. Recommendations Build Trust GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  31. 31. GRAPEVINE CHAMBER OF COMMERCE Presents: The ConversationS o c i aWhat to say? a 1 0 1 l M die
  32. 32. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Conversations should be casual, and open • Ask questions, start real conversations • Your postings reflect your business- keep it real! • Do NOT have 100% of your posts sales oriented, this WILL turn people off!
  33. 33. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Post Regularly- People are more comfortable responding/engaging when they see you posting with regularity • Respond to questions/feedback • Don’t delete negative comments!
  34. 34. Let’s Share! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  35. 35. Let’s Chat! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  36. 36. Let’s Tell People About Good Things! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  37. 37. GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Plan your posting in advance • Check back often to respond to any/all questions & feedback • Don’t be afraid to engage your audience- they want to be heard too!
  38. 38. GRAPEVINE CHAMBER OF COMMERCE Presents: Facebook AdvertisingS oc i al M di a 1 01 e New Ways to Reach Fans
  39. 39. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • Facebook Ad’s are AWESOME ways to target your advertising to specific users • You can set daily/monthly budgets • You can change your campaigns at any time • You can create multiple campaigns for multiple needs
  40. 40. GRAPEVINE CHAMBER OF COMMERCE Presents: Things To Consider:S oc i al M di a 1 01 e • You can highlight specific postings, events, and/or needs through Facebook Ads • All you need is a credit card and a campaign
  41. 41. How to Launch Facebook Ads GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  42. 42. How to Launch A Facebook Ad GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  43. 43. Who Do You Target ? GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  44. 44. Budget Time! GRAPEVINE CHAMBER OF COMMERCE Presents:S oc i al M di a 1 01 e
  45. 45. GRAPEVINE CHAMBER OF COMMERCE Presents: Don’t forget…S oc i al M di a 1 01 e • Budgets can be changed any time • You are not locked into long-term contracts with FB advertising • You are in control!
  46. 46. GRAPEVINE CHAMBER OF COMMERCE Presents: QUESTIONS?S oc i al M di a 1 01 e • Kate@vireomarketing.com
  47. 47. GRAPEVINE CHAMBER OF COMMERCE Presents: Q&AS oc i al M di a 1 01 eLet’s Talk !
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