Social Media & Business


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Social Media & Business

  1. 1. How Businesses Should ApproachSocial Media
  2. 2. Brought To You ByFSN is an advocate for real local florists. We provide the following services just for florists:● Online Local Florist Directory ● Florist-to-Florist Transfer● E-commerce Websites ● Free Marketing Resources● E-mail Campaigns ● Social Media Assistance
  3. 3. “People do not care howmuch you know, until theyknow how much you care.” ― Theodore Roosevelt
  4. 4. Social Media is... networking that expands brand awareness,trust/authority and builds community, leading to increased business.
  5. 5. Florists Have The AdvantageWhy does social networking work so well for florists? ● Florists work in a very visual, creative field. ● Always have alluring content for visual sales. ● Easier than ever with smart phones.
  6. 6. Social Mediadoes not replace your website.
  7. 7. FacebookFacebook is not a place to make direct sales, it is a place to connect to yourcustomers on their terms. (Build brand awareness and customer loyalty)
  8. 8. Why Facebook?● You will likely find more of your local audience on Facebook than any other social platform.● Easy to learn● Fits into any routine● Detailed analytics
  9. 9. Whos On Facebook? 316 million active users in the United States alone.57%Female43% Male Demographics of Facebook
  10. 10. What To Do on Facebook ● Learn to use Facebook As A Page Give more, ● Post at least 2 times a week, even get more. if you have to schedule them in By posting photos, advance. asking questions,and tailoring posts to ● Promote your website by sharing get get more links in statuses and using links in interactions (likes, photo captions comments), you willincrease your Pages ● Share pictures of your best visibility. arrangements to entice sales/gain FB interactions (Don’t forget to add a website link in the caption.)
  11. 11. What To Do on Facebook When in ● Create Facebook Events forDoubt, Think workshops, open houses and other in Real Life store happenings. When interactingwith customers on ● Like Pages of authority (FSN) and social media, those in your community (Chamber,respond the way partner businesses, etc)you would if that person were ● Create An Offer, either online or instanding in front store, to convert Likes to $$.of you in real life. (Currently a free service.) — Liz Jostes
  12. 12. What NOT To Do on Facebook Keep it ● Dont overuse the same status over and over again. RelevantDont post random ● Dont sign statuses or replies videos or funny with shop names/phone numbers. pictures on your page just to be ● Dont offend (no political, or posting. You will derogatory posts). always find SOMETHINGrelated to flowers ● Dont spam (Dont copy/paste to post. your promotion on every Page you can find).
  13. 13. Facebook – Whos WhoTrigs Floral, Minocqua WI (Posts great photos!) & Blossoms, Edgewood MD (Has great status updates.) Sweet, Paragould AR (Uses photos to customers.)
  14. 14. “Social media works.But you have to work it.” ― Randy Gage
  15. 15. Twitter Twitter connects businesses to customers in real time. Businesses use Twitter to quickly share informationwith people interested in their services, gain feedback, and build relationships with customers, partners and influencers.
  16. 16. Why Twitter?● People follow Twitter accounts to be informed and reminded about your services.● Real-time voice for your shop.● Fits into any routine.● Can be automated.
  17. 17. Whos On Twitter? 140 million active users in the United States alone.59%Female41% Male Demographics of Twitter
  18. 18. What Do I Tweet? A Shops ● Tweet about promotions, events or workshops. Public Tweet photos of arrangements or Broadcast ● behind-the-scenes. Think of tweeting asshort announcements ● Tweet reminders for holidays and reminders for whats happening in ● Retweet local announcements or info your flower shop. ● Retweet anytime someone mentions your shop.
  19. 19. What To Do On Twitter Link Your ● Tweet with a real message, not just a name and phone number. Twitter FeedAutomate your Tweeting ● Use hashtags (#example) to tag yourby linking your most-used tweets, especially local and city tags. social networks, such as Facebook, to it. ● Use a URL shortener to fit longer URLs in to 140 characters.“I just posted 6 new photos to Facebook.” ● Tweet anywhere with your mobile phone. However, its not a good idea to feed your Tweets to Facebook. ● Get your notifications sent to email for effortless correspondence.
  20. 20. What NOT To Do On Twitter ● Dont be a self-promoting spammer.No Personal ● Dont update every once in a while. It’s Tweeting designed to be frequent! (Use Feeds)When using Twitter forbusiness, avoid tweets ● Conversely, dont over tweet. Wait at that are irrelevant to least few hours between tweets. your business. ● Avoid auto-responders. Comes off as “Eating lunch today with friends” - Not okay cold/tacky.“Treating the whole staff to ● Dont add “PLEASE RT!” to every post. lunch downtown today!” - Okay! ● Twitter success does not depend on your followers count.
  21. 21. Twitter – Whos WhoMonday Morning Flowers, Princeton NJ@mondayflowersAcademy Florist, Winnipeg, MB@academyfloristFloristsReview, (Magazine)@FloristsReview
  22. 22. Google+Google+ is an interest-related social networkused for discussions and relationship building. Its Googles Social Platform If you want to play Googles Game, you have to wear their uniform.
  23. 23. Why Google+?● Its Google. Having a presence on Google+ could help boost rankings.● Gives customers good directions to your store.● G+ information & reviews show up on your Google listing.● All posts get seen, no post rank (like in Facebook).
  24. 24. Whos On Google+? 90 million active users in the United States alone.29%Female71% Male Demographics of Google+
  25. 25. What To Do On Google+?Your Google+ ● Post as often as you are able (scale this depending on Local Page engagement). Exists! ● Post pictures of latestFind it in local search and claim it by arrangements.clicking Manage This ● Post links from your website. Page, under Is This Your Business? ● Encourage customer reviews.
  26. 26. What To Do On Google+? ● Create an compelling and memorable About tab. ● Organize your customers with Circles (VIPs, Men, etc.), post specific content to each. ● +1 Posts from friends and customers.
  27. 27. What NOT To Do on Google+ Keep it ● Dont overuse the same status over and over again. RelevantDont post random ● Dont sign statuses or replies videos or funny with shop names/phone numbers. pictures on your page just to be ● Dont offend, no political, or posting. You will derogatory posts. always find SOMETHINGrelated to flowers ● Dont spam Dont copy/paste to post. your promotion on every Page you can find.
  28. 28. Google+ – Whos WhoDesigns By David, Los Angeles Flowers, Weddings & Gifts, Miami Wholesale Flowers, (Wholesaler)
  29. 29. PinterestPinterest is an photo sharing, social media tool used to create and manage theme- based image collections.
  30. 30. Why Pinterest?● Its a custom-made visual storyboard or portfolio for your potential audience.● More than social media, Pinterest is a social tool you can use online and in store.● Visually show customers what you have done, can do, and also what you want to do.
  31. 31. Whos On Pinterest? 21 million active users in the United States alone.82%Female18% Male Demographics of Pinterest
  32. 32. What To Do On Pinterest?Make A Range ● Pin great photos. of Boards ● Use good pin descriptionsGood idea to plan your with keywords. board strategy. ● Use calls-to-action whenIf you could build your linking to your website. (Click toown selection guide, what chapters see more of our Mothers Day (boards) would you selection...) use?
  33. 33. What To Do On Pinterest? Always Give ● Pin pictures of your own Due Credit arrangements with links back to your website. Never strip the creditlink from pins, unless ● Repin pictures of designs you they are wrong and WANT to create from others in the you are correcting them. industry. ● Use the mobile app to easily upload your own photos and pin on the go!
  34. 34. What NOT To Do on Pinterest Keep it ● Dont edit pins that arent yours to link to your website. Relevant Keep the recipes ● Keep boards organized, dontand beach pictures post a bunch of cookie recipes to to your personal your red roses board. Pinterest. ● Dont ignore the descriptions. Using good descriptions with keywords helps get your pins found.
  35. 35. Pinterest – Whos WhoTCU Florist, Fort Worth Flowers & More, Prescott Shop Network,
  36. 36. LinkedIn LinkedIn is a business-oriented socialnetworking site that helps you find and be found by expertise.
  37. 37. Whos On LinkedIn? 175 million registered users.50%Female50% Male Demographics of LinkedIn
  38. 38. Why LinkedIn?● Increase professional awareness.● Gain access to business tools and forums.● Find and connect with professional and corporate clients.
  39. 39. What To Do On LinkedIn?Optimize Your ● Fully Complete Your Profile including a professional image andLinkedIn URL website link. Use your company name or other specific ● Connect with colleagues, keyword in your partners and those in the industry.LinkedIn profile URL to help it get found by ● Give and Receive search engines. Recommendations by asking people in your network if they’ll provide one for you, and offer to do the same for them.
  40. 40. What Not To Do On LinkedIn? Not Your ● Dont Lie on your profile. Kids Social ● Dont ask for or endorse people Network you dont know, again, its allRemember LinkedIn is about truthfulness. a professional social ● Work Your Connections - network. Dont tYpE LiKe Dis. Dont make LinkedIn is about building onspelling errors. No wild relationships you already have. photos. Keep it (This is not Facebook) professional.
  41. 41. Instagram Instagram is a popular smartphone social tool that allows you to easily createbeautiful photos and share them to many different social networks with just a few clicks.
  42. 42. Why Instagram?● Using filters, you can create great-looking photos on the fly.● Easily share these photos with your social networks.● Very user-friendly.● Geo-targeting lets you reach your local audience.
  43. 43. Whos On Instagram? 90 million active users.52%Female48% Male Demographics of Instagram
  44. 44. What To Do On Instagram? Create A ● Use filters and tilt-shift to make photos look better. #Hashtag Create and use a ● Post often, but only once or twice a unique hashtag for day. your flower shop to ● Use hashtags, especially your citys.use in pics of flowers and products. ● Use Instagram to post to your #CityFloristBostonMA shops Facebook Page.
  45. 45. What To Do On Instagram?● Geotag your location when posting from your shop. (Geo info reads from FourSquare.)● Encourage others to tag your products in their pictures with your hashtag.● Find users that get results and use similar strategies.
  46. 46. What NOT To Do on Instagram● Dont post pictures that you did not take.● Dont offend. Dont post about anything political or offensive.● Dont ignore the descriptions and hashtags.
  47. 47. Instagram – Whos WhoEnglish Garden Florist, Raleigh Boutique Pompon, Paris Allen Smith, Arkansas
  48. 48. Social Media Cheat Sheet● Use a separate Business Account for your shop, instead of a personal profile, if possible. (Facebook, Twitter, Pinterest, Instagram)● Choose a profile picture and stick with it. Use your logo or shop photo, something memorable. (Any platform)● Fill out your Business Information completely and consistently, including a link to your website. (Any platform)● Find businesses who do social media well, and follow their lead. (Any platform)
  49. 49. Cheat Sheet - Posting● Make sure your posts are adding value to your page.● Remember — be engaging to your followers, no matter how many or few you have.● Monitor your social networks. Whether you check them every day, or have updates sent to email, always monitor.● Be real. Just remember to be yourself and represent your flower shop as you would in the store.● Learn the times of day your audience is most active online and schedule posts around that time.
  50. 50. Cheat Sheet - Lingo● Hashtags - a word or a phrase prefixed with the symbol #. When used, it adds your message to the group of messages that also contain your keyword. (Twitter, Google+, Instagram)● Mentions – Mentions are a way of tagging (or mentioning) someone you are connected with in a status update, tweet or comment. Use @Username to mention someone. (Facebook, Twitter, Google+, Pinterest, Instagram)● Shares, Retweets & Repins – Just like forwarding email, shares and retweets are pushing information from the original source to post on your own page, feed or board. (Facebook, Twitter, Google+, Pinterest)
  51. 51. Cheat Sheet - Followers● Concentrate on local followers; they are more likely to become customers.● Inviting – Invite friends, family and staff to like your page. You can also usually find followers to invite by e-mail.● Following Others – Find others in your community on social networks and follow them. Follow profiles of authority in your industry. (Networking and gives you content to share.)● Use Hashtags - especially city-specific tags when appropriate. #florist #BostonMA They will help you get found locally.
  52. 52. Social CalendarDaily Social To-DosAt least once, daily. Topics To Post About ● Current holidays● Post photos to Facebook/Instagram (Photos ● Birthdays gain the most interactions.) ● Sympathy Flowers● Ask questions in Facebook ● Romance statuses. ● Just Because Flowers● Post about the latest shop ● Get Well Flowers news on Facebook /Google+ ● New Babies● Share articles from your blog ● Houseplants & Gifts or from the floral industry. (Dont forget, you can schedule a lot of this to go out automatically.)
  53. 53. Social CalendarMonthly Social To-DosTasks to consider each month.● Send out monthly Emails.● Manage reviews on your site and other social review sites (Yelp)● Like/Comment on fellow Pages in your community while Using Facebook As Your Page.● Make a shop video!
  54. 54. Social CalendarOccasional Social To-DosTry doing these tasks every 3-6 months.● Organize photo albums with only best photos, good names, description and cover photos.● Write a guest article for a local or industry blog/magazine.● Organize a flower photo shoot to get exceptional photos for promotional materials.● Host an open house or workshop and promote with Facebook/Google+ Events. (Dont forget to post pictures from the workshop to Facebook/Instagram.)
  55. 55. Social Feeds Social Feeds Make Being Social Easy, But you have to do it right! Pinterest FB InstagramLink Link Your Website ● Try to link back to your website Link To Your Website!! as much as possible. ● Use Facebook to announce or Twitter post new content. Link posts back ● Twitter will auto announce new activity for all social posts and updates. Connected to share updates where the arrow is pointing.
  56. 56. Social ResourcesFacebook Timeline For Florists Is Pinterest & How Can It Work For Florists? & Florists Up Your Google+ Business Page
  57. 57. Questions? Jamie Jamison Adams SEO/Inbound Marketing