FSN is an advocate for real local florists. We provide the following services just for florists:● Online Local Florist Directory ● Florist-to-Florist Transfer● E-commerce Websites ● Free Marketing Resources● E-mail Campaigns ● Social Media Assistance
“Visual selling has becomevery important because ofthe whole boom in retail, asit immediately attracts thecustomer.” ― Vikram Sharma
PinterestPinterest is an photo sharing, social media tool used to create and manage theme- based image collections. It is a visual portfolio you can tailor to your potential audience.
Why Pinterest?● Its a custom-made visual storyboard or portfolio for your potential audience.● More than social media, Pinterest is a social tool you can use online and in store.● Visually show customers what you have done, can do, and also what you want to do.
Whos On Pinterest? 21 million active users in the United States alone.82%Female18% Male Demographics of Pinterest
Pinterest – Getting Started● Use a separate Business Account for your shop, instead of a personal profile.● Choose a profile picture and stick with it. Use your logo or shop photo, something memorable.● Fill out your Business Information completely and consistently, including a verified link to your website. (May need to get help from a webmaster to verify.)● Find businesses who do Pinterest well, and follow their lead.
Pinterest Lingo ● Pin - An image added to Pinterest. ● Boards - A board is a collection of pins. ● Pinning – Adding a Pin to a board. ● Repinning – Pinning an existing pin to a board. ● Following – Refers to following boards. Pins from these boards show up in your Pinterest home feed. You canExample of a Pin choose to follow all of a persons boards, or just a select few.
What To Do On Pinterest? ● Pin great photos. Inspire ● Make a range of Boards to appeal to all visitorsIf you could build your ● Use good Pin descriptions with own selection guide,what chapters (boards) keywords. would you use? ● Use calls-to-action when linking to your website. (Click to see more of our Mothers Day selection...) ● Be Active – aim to add new pins once a week. (Use mobile app to make it more convenient.)
What To Do On Pinterest? Always Give ● Pin pictures of your own Due Credit arrangements with links back to your website. Never strip the creditlink from pins, unless ● Repin pictures of designs you they are wrong and WANT to create from others in the you are correcting them. industry. ● Use the mobile app to easily upload your own photos and pin on the go!
What NOT To Do on Pinterest Keep it ● Dont edit pins that arent yours to link to your website. Relevant Keep the recipes ● Keep boards organized, dontand beach pictures post a bunch of cookie recipes to to your personal your red roses board. Pinterest. ● Dont ignore the descriptions. Using good descriptions with keywords helps get your pins found.
Board Example: Wedding Purple Wedding Country Wedding Wedding ReceptionPin by color – Pin by style - Pin by occasion –Group your Group pins based Create boards basedfavorite wedding on different style on wedding weddings, such as components, such ascolors or color Country Wedding, Wedding Bouquet,scheme. Wedding Reception Traditional, Flowers, Wedding Modern, etc. Ceremony Flowers.
Bride Specific Wedding Boards ● Make a Board For Specific Brides ● Use the board to plan and inspire all wedding flowers ● Invite the bride to add her own Pins under Edit Board.
Board Example: Events & Occasions Pin By Events & Occasions Florist Board Ideas You can organize boards as simply or specifically as you want, for instance you might have a Sympathy ● Prom Corsage board, or you might have it separated into Casket Sprays, Sympathy Arrangements, Custom ● Everyday Designs Tributes, etc. ● Seasonal Boards ● Holiday Boards ● Sympathy Flower Boards ● Designers Choice Board v ● New Baby Flowers Board ● Wedding Boards ● Gift Ideas BoardCorporate Gift Ideas For The Home Spring Floral Design ● Birthday Ideas Board
Tips & TricksMake Your Boards Flourish ● Best Foot Forward – Move your best boards to the top. ● Keep It Fresh – Move current holiday/seasonal boards to the top. ● Tempting Board Covers – Edit Board Covers strategically to make them look their best throughout the year.
Pinterest - Followers● Concentrate on local followers; they are more likely to become customers.● Inviting – Invite friends, family and staff to follow your boards. You can also find followers by G-mail, Yahoo, Facebook and by E-mail.● Following Others – Follow profiles of authority in your industry. (Many websites have a Follow Us On Pinterest link.)● Use Keywords – Use keywords in descriptions when posting your own work, especially your shops name and location. They will help you get found locally.