Job descriptions must actively sell a position that paints an authentic picture of the work. Tune in to learn how to optimize them at your company.

1. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
How to Optimize Job Descriptions!
to Attract Top Talent
Glassdoor is a registered trademark of Glassdoor Inc.

2. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone” after
joining the Webinar.
• All lines will be muted to avoid background
noise.
• You can ask questions at any time by
typing them into the Questions Pane.

3. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

4. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Featured Speakers
Glenn Medalle
Director of Global Talent Acquisition, AppDynamics
Jennifer Hourani
Customer Enablement Manager, Glassdoor

5. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A

6. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

7. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Inavero, 2015Retailing Today, 2013

8. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Source: Edelman Global Trust Barometer Survey, 2015

9. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

10. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Why Effective Descriptions Matter

11. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor Research, 2015

12. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Source: The Ladders, Eye Tracking Study, 2013

13. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

14. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014

15. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Keys to Writing!
Effective Descriptions

16. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Be realistic
1
Customize for specific roles
2

17. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor U.S. Site Survey, January 2016
Tell your company story:
1
2
3
4
Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company

18. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Authenticity matters
Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff

19. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Job Description
SweetLabs is looking for a talented Senior Software Engineer to join our Seattle development team!
SweetLabs has created a unique and powerful distribution channel for apps by offering differentiation and
monetization solutions to Android and Windows OEM manufacturers. Our app stores and recommendation
systems help great developers get their software discovered by enabling manufacturers to get their share
of the app marketplace. Come join us in revolutionizing the way apps are distributed!
WHAT YOU’LL DO:
We’re scaling up our systems and building a new architecture to accommodate our rapid growth.
We have a variety of projects that are large scale and high availability, with lots of analytics, data collection,
and manipulation. We don’t make websites. You’ll build server-side solutions and high-performance
systems in Linux by collaborating with back-end and middle-tier developers, Systems, and QA. You’ll drive
projects from requirements through to production (think estimation, design, development, testing, and
release) while providing advice/expertise on optimal design and implementation.
WHAT YOU BRING:
• Innate curiosity with an insatiable need to learn, grow, and solve abstract and interesting problems
• Judgment to make pragmatic design decisions that meet business requirements, but also know when
you need to ask for help
• Willingness to share and explore with the team to keep the ideas and information flowing

20. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor U.S. Site Survey, 2016

21. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor Site Survey, 2016
NACE Survey, 2013

22. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Best Practices for!
Crafting + Optimizing

23. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral
Implement a feedback loop

24. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Address Your Culture
What is the work environment like?
Is it casual or formal?
!
Does it require you to be highly self-sufficient or collaborative?

25. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Highlight Your Employer Brand

26. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Optimize for Mobile
Glassdoor survey, April 2014

27. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Job Descriptions
Appcast, July 31, 2015

28. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Job Titles
Appcast, July 31, 2015

29. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Descriptions

30. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014

31. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Implement a Feedback Loop
• Did your job description match expectations?
• Was accurate information provided about our company during !
the recruitment process?
• Does your day-to-day now match what was promised?
• How could we have improved the description of this job, !
company, and/or culture?

32. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Key Takeaways

33. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Key Takeaways
Include the basics
Be convincing
Keep it consistent
1
2
3

34. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glenn Medalle
Director of Global Talent Acquisition, AppDynamics
Jennifer Hourani
Customer Enablement Manager, Glassdoor

35. © Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers