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Reliance presentation Reliance presentation Presentation Transcript

  • Reliance
  • Introduction Reliance GroupFounded 1966Founder Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil AmbaniProducts Crude oil, Natural gas, Petrochemicals, Petroleum, Polyester, texti les, Retail, Telecom
  • Shri Dhirubhai H. Ambani Brought aboutthe equity cult inIndia in the lateseventies Regarded as anicon for enterprisein India.He epitomizedthe spirit dare todream and learnto excel.
  • “Our dreams have to be bigger.Our ambitions higher. Ourcommitment deeper. And ourefforts greater. This is mydream for Reliance and forIndia.“ -Dhirajlal Ambani.
  •  Through sustainable measures, create value for the nation.Vision  Enhance quality of life across the entire socio- economic spectrum .  Help India to become a global leader in the domains where it operates.
  • Mission Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability to drive product development and Enhance operational efficiencies Ensure energy security of the nation Foster rural prosperity
  • Growth and success are based on the ten core values of • Care, • Citizenship,Values • • Fairness, Honesty, • Integrity, • Purposefulness, • Respect, • Responsibility, • Safety • and Truth.
  • Reliance Group Major Group Companies are Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited
  • Reliance Industries Limited Mukesh Ambani Anil Ambani Head of the  Regrouped the companys companys petroleum, petroche telecommunications, mical, and textiles energy, capital finance, and other operations, operations into a new company
  • Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail.
  • Business Divisions
  • Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart
  • Reliance Retail Limited (RRL)Reliance Timeout Reliance Footprints
  • Reliance Retail Limited (RRL)Reliance trends Reliance Jewels
  • Reliance Retail Limited (RRL)Reliance Wellness Reliance digital
  • Growth through Value Creation
  • Reliance FreshIndustry: RetailType: SupermarketChairman & Managing Director:Mukesh AmbaniFirst Outlet: Hyderabad( BanjaraHills)Founded: 30th October 2006Headquarter: MumbaiArea: 2000-4000 Sq. Ft
  • Reliance Retail Stores RRL now  453 Reliance Fresh stores operates 22 in over 45 towns and different formats cities operational across across India. India.  Including the Reliance Fresh stores the company now operates over 900 retail stores across India.
  • Reliance Fresh Store layout
  • Supply chain managementApproaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturersGreater value for the Indian consumers
  • Push and Pull strategies
  • PUSH STRATEGYPoint of sale displays. Special Displays. Catalogs and brochure. Events.
  • PULL STRATEGYCouponsSamplesPremium and giftsRefunds/RebatesPOP advertisement.
  • SWOT Analysis
  • StrengthsExperienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity
  • WeaknessLosses due to Joint venturesAbsence at Prime LocationsLimited Multi-Format Presence.
  • Opportunities Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India
  • Threats • Increase in the operating costs. • Low Price Competition. • Increasing competition.
  • Private labels
  • Reliance selectSuperior Grade
  • Reliance Value Better value for Money
  • Ketchup Honey
  • Dust Tea Leaf Tea
  • Instant coffee Filter coffee
  • Vermicelli Instant Noodles
  • Reliance Value Reliance select
  • Basmati Rice Sona Masuri Rice
  • Dry Fruits Reliance Value ,Dal
  • Mango Drink Wheat Powder
  • Dish wash Glass and Surface Cleaner
  • cAir freshener Dish wash
  • Ear Buds Facial Tissue
  • EducationProject –KanyakelvaniProject –JagrutiDhirubhai Ambani ProstahamSchemeMumbai Indians Education for allintiative
  • Community health care andcommunity development Project Drishti Project Balkalyan Project Hope PHC(Primary health care center) Reliance rural development Trust.
  • Environment intiatives  A zero garbage campaign.  Solar micro wind combined system  Green idea award scheme
  • Acknowledging and supporting talent  Real Heroes.  Reliance Dhirubhai Ambani Undergraduate scholarship fund.  Reliance Foundation. mission BIJ(Bharat India Bhojo)
  • Reliance Presented by S.Giridhar & T .Suvarna.