Shri Dhirubhai H. Ambani Brought aboutthe equity cult inIndia in the lateseventies Regarded as anicon for enterprisein India.He epitomizedthe spirit dare todream and learnto excel.
“Our dreams have to be bigger.Our ambitions higher. Ourcommitment deeper. And ourefforts greater. This is mydream for Reliance and forIndia.“ -Dhirajlal Ambani.
Through sustainable measures, create value for the nation.Vision Enhance quality of life across the entire socio- economic spectrum . Help India to become a global leader in the domains where it operates.
Mission Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability to drive product development and Enhance operational efficiencies Ensure energy security of the nation Foster rural prosperity
Growth and success are based on the ten core values of • Care, • Citizenship,Values • • Fairness, Honesty, • Integrity, • Purposefulness, • Respect, • Responsibility, • Safety • and Truth.
Reliance Group Major Group Companies are Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited
Reliance Industries Limited Mukesh Ambani Anil Ambani Head of the Regrouped the companys companys petroleum, petroche telecommunications, mical, and textiles energy, capital finance, and other operations, operations into a new company
Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail.
Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart
Reliance Retail Limited (RRL)Reliance Wellness Reliance digital
Growth through Value Creation
Reliance FreshIndustry: RetailType: SupermarketChairman & Managing Director:Mukesh AmbaniFirst Outlet: Hyderabad( BanjaraHills)Founded: 30th October 2006Headquarter: MumbaiArea: 2000-4000 Sq. Ft
Reliance Retail Stores RRL now 453 Reliance Fresh stores operates 22 in over 45 towns and different formats cities operational across across India. India. Including the Reliance Fresh stores the company now operates over 900 retail stores across India.
Reliance Fresh Store layout
Supply chain managementApproaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturersGreater value for the Indian consumers
Push and Pull strategies
PUSH STRATEGYPoint of sale displays. Special Displays. Catalogs and brochure. Events.
PULL STRATEGYCouponsSamplesPremium and giftsRefunds/RebatesPOP advertisement.
StrengthsExperienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity
WeaknessLosses due to Joint venturesAbsence at Prime LocationsLimited Multi-Format Presence.
Opportunities Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India
Threats • Increase in the operating costs. • Low Price Competition. • Increasing competition.
Reliance selectSuperior Grade
Reliance Value Better value for Money
Dust Tea Leaf Tea
Instant coffee Filter coffee
Vermicelli Instant Noodles
Reliance Value Reliance select
Basmati Rice Sona Masuri Rice
Dry Fruits Reliance Value ,Dal
Mango Drink Wheat Powder
Dish wash Glass and Surface Cleaner
cAir freshener Dish wash
Ear Buds Facial Tissue
EducationProject –KanyakelvaniProject –JagrutiDhirubhai Ambani ProstahamSchemeMumbai Indians Education for allintiative
Community health care andcommunity development Project Drishti Project Balkalyan Project Hope PHC(Primary health care center) Reliance rural development Trust.
Environment intiatives A zero garbage campaign. Solar micro wind combined system Green idea award scheme
Acknowledging and supporting talent Real Heroes. Reliance Dhirubhai Ambani Undergraduate scholarship fund. Reliance Foundation. mission BIJ(Bharat India Bhojo)