Buyers and many sellers
all dealing in an identical
product. Neither producer
nor user has any market
power and both must
...
One seller who dominates
many buyers. The
Monopolists can use this
market power to set a
profit-maximizing price.
Large number of suppliers
offer similar but not
identical products. These
slight differences give
monopolistic power to th...
Relatively few competitive
companies dominate the
market, with each company
having the ability to
influence the market pri...
Total cost of materials, energy
and labor to produce a
good/service.
Since pricing affects if and how
much of a good/service a customer
will buy; the price will also be part
of the decision t...
Shipping long distances can cause
the price of the product to rise.
Understanding this cost and what
customers are willing...
When determining price and
promotion plans, businesses have to
consider the type of market and
competition that currently ...
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
Factors Affecting Price
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Factors Affecting Price

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Marketing 6621

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Factors Affecting Price

  1. 1. Buyers and many sellers all dealing in an identical product. Neither producer nor user has any market power and both must accept the primary market price.
  2. 2. One seller who dominates many buyers. The Monopolists can use this market power to set a profit-maximizing price.
  3. 3. Large number of suppliers offer similar but not identical products. These slight differences give monopolistic power to the supplier.
  4. 4. Relatively few competitive companies dominate the market, with each company having the ability to influence the market price.
  5. 5. Total cost of materials, energy and labor to produce a good/service.
  6. 6. Since pricing affects if and how much of a good/service a customer will buy; the price will also be part of the decision to make/sell certain products.
  7. 7. Shipping long distances can cause the price of the product to rise. Understanding this cost and what customers are willing to buy are part of the decision in distribution.
  8. 8. When determining price and promotion plans, businesses have to consider the type of market and competition that currently exist.
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