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Innovating Customer Experience
September 2013 | neosperience.com | info@neosperience.com
First class customers all over the world
Fashion, Luxury & Distribution

Communications, Media and Services

Financial Services

Transportation, Utilities, Art, Culture, Tourism and Public Sector

!2
Demo and selected case studies
Neosperience Demo Video

http://vimeo.com/neosperience/showcase


Case Studies Video
Neosperience_per_Acqua&Sapone

Neosperience_per_Auchan

Neosperience_per_Benetton

Neosperience_per_Benetton_Art_Experience

Neosperience_per_Brescia_Trasporti

Neosperience_per_BSI

!

Neosperience_per_Caisse_d_Epargne 

Neosperience_per_Carrefour 

Neosperience_per_Egea

Neosperience_per_ENI

Neosperience_per_Europ_Assistance

!
!

Neosperience_per_Flexform 

Neosperience_per_Givi

Neosperience_per_GranitiFiandre_e_Iris

Neosperience_per_Gruppo_L'Espresso

Neosperience_per_H3G

Neosperience_per_illy 

Neosperience_per_iMisa

Neosperience_per_Indicod-ECR_GS1 

Neosperience_per_Mattel

Neosperience_per_Ministero_Affari_Esteri


Neosperience_per_Miu_Miu

Neosperience_per_Montblanc

Neosperience_per_Panini

Neosperience_per_Prada

Neosperience_per_Prosciutto di Parma


Neosperience_per_Reed_Exhibitions

Neosperience_per_Ricordi

Neosperience_per_SAF

Neosperience_per_UBI_Banca

Neosperience_per_Versace

Neosperience_per_Zegna

!3
Benefits
Business benefit

How

Improve customer satisfaction

Deliver truly exceptional experiences

to wow your customer

at every moment of truth

Enhance conversion rate

and revenue

Deepen engagement with customers

to attract, acquire and retain them faster —
and at lower cost

Increase brand awareness

Blend top creative design capabilities
with top innovation technology

!4
Methodology

Strategy

Design
Customer
Engagement

Governance
Measurement
Every moment of truth counts

1

Engagement

& Discovery

2

3

First Moment of Truth:
Purchase

Zero Moment of Truth:

Consideration

!6

4

Second Moment of Truth:

Product use, recommend,

upselling, cross-selling
Every moment of truth counts

1

2

3

4

Neosperience makes every single moment worthwile

Customer

Attractor

Beacon

Real-time
Profiler

Customer Gamification
DB Extender

Assistant

3D Store

Smart Promotion

& Loyalty

AR & 3D

Catalog

Configurator

Shopping Cart

& Payment

Analytics
Modules
Customer Attractor

Reach your current and potential customers with the right message, at the right
time, in the right context, on all devices and form factors to create new revenue
streams, increase conversion and reduce churn.

Real-Time

Profiler

Wow your customers with an exact choice of relevant products and
services, fitting precisely with their interests and passions, and turn optimized
customer experiences into massive business results.

Customer DB
Extender

Unlock the hidden value of your customer database by discovering insights at
the intersection between customer profile, location, identity, relationships,
context, purchase intentions, and the features of your brand.

Analytics

Measure, analyze, and optimize your customer experience in real-time and turn
customer interactions into actionable insights.
Modules
3D Store

Deliver amazing 3D environments on all devices where customers can discover
your brand and products in a triple-A gaming framework: gravity, topography,
locomotion and social communication, turning likes into purchases.

Augmented Reality

& 3D Catalog

Take advantage of the kinesthetic learning that takes place while users explore
and manipulate your products, living the most powerful and engaging
exposure ever achieved on any media.

Gamification

Incorporate game-playing techniques to increase engagement and leverage
people’s natural desires for competition, achievement, status and selfexpression; 40+ techniques include: points, levels, leaderboards, challenges.

Beacon

Bring the richest possible customer experience to retail customers: increase
store traffic and prompt customers in-store with promotions, personalized
messages and products based on their current location and context.
Modules
Smart Promotion

& Loyalty

Reward customers when they make decisions that increase revenue growth and
profitability. Create an immediate call to action that results in instant gratification.
Give samples, gift cards and discounts to engage customers more effectively.

Assistant

Deliver a red carpet experience by allowing customers to book visits in-store, get
the products and services they need and always have a trusted source for advice
and inspiration. The module can optionally include a virtual entity (humanoid).

Configurator

Provide superior product and service information to customers: interactive video
and image galleries to support customers in product configuration, and sales
teams in prospecting, building new accounts and winning challenging sales.

Shopping Cart

& Payment

Deliver a best-in-class shopping experience that includes research, browsing,
adding to cart, check-out and payment, easily pluggable to mainstream

e-commerce platforms.
http://vimeo.com/neosperience/engage
(english)

http://youtu.be/VHoZon6N6Lw
(Italian)
http://youtu.be/KvzaqT4oXBk
Innovating Customer Experience

neosperience.com | info@neosperience.com

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  • 1. o Innovating Customer Experience September 2013 | neosperience.com | info@neosperience.com
  • 2. First class customers all over the world Fashion, Luxury & Distribution Communications, Media and Services Financial Services Transportation, Utilities, Art, Culture, Tourism and Public Sector !2
  • 3. Demo and selected case studies Neosperience Demo Video http://vimeo.com/neosperience/showcase Case Studies Video Neosperience_per_Acqua&Sapone Neosperience_per_Auchan Neosperience_per_Benetton Neosperience_per_Benetton_Art_Experience Neosperience_per_Brescia_Trasporti Neosperience_per_BSI ! Neosperience_per_Caisse_d_Epargne Neosperience_per_Carrefour  Neosperience_per_Egea Neosperience_per_ENI Neosperience_per_Europ_Assistance ! ! Neosperience_per_Flexform Neosperience_per_Givi Neosperience_per_GranitiFiandre_e_Iris Neosperience_per_Gruppo_L'Espresso Neosperience_per_H3G Neosperience_per_illy Neosperience_per_iMisa Neosperience_per_Indicod-ECR_GS1 Neosperience_per_Mattel Neosperience_per_Ministero_Affari_Esteri Neosperience_per_Miu_Miu Neosperience_per_Montblanc Neosperience_per_Panini Neosperience_per_Prada Neosperience_per_Prosciutto di Parma Neosperience_per_Reed_Exhibitions Neosperience_per_Ricordi Neosperience_per_SAF Neosperience_per_UBI_Banca Neosperience_per_Versace Neosperience_per_Zegna !3
  • 4. Benefits Business benefit How Improve customer satisfaction Deliver truly exceptional experiences
 to wow your customer
 at every moment of truth Enhance conversion rate
 and revenue Deepen engagement with customers
 to attract, acquire and retain them faster — and at lower cost Increase brand awareness Blend top creative design capabilities with top innovation technology !4
  • 6. Every moment of truth counts 1 Engagement
 & Discovery 2 3 First Moment of Truth: Purchase Zero Moment of Truth: Consideration !6 4 Second Moment of Truth:
 Product use, recommend,
 upselling, cross-selling
  • 7. Every moment of truth counts 1 2 3 4 Neosperience makes every single moment worthwile Customer
 Attractor Beacon Real-time Profiler Customer Gamification DB Extender Assistant 3D Store Smart Promotion
 & Loyalty AR & 3D
 Catalog Configurator Shopping Cart
 & Payment Analytics
  • 8. Modules Customer Attractor Reach your current and potential customers with the right message, at the right time, in the right context, on all devices and form factors to create new revenue streams, increase conversion and reduce churn. Real-Time
 Profiler Wow your customers with an exact choice of relevant products and services, fitting precisely with their interests and passions, and turn optimized customer experiences into massive business results. Customer DB Extender Unlock the hidden value of your customer database by discovering insights at the intersection between customer profile, location, identity, relationships, context, purchase intentions, and the features of your brand. Analytics Measure, analyze, and optimize your customer experience in real-time and turn customer interactions into actionable insights.
  • 9. Modules 3D Store Deliver amazing 3D environments on all devices where customers can discover your brand and products in a triple-A gaming framework: gravity, topography, locomotion and social communication, turning likes into purchases. Augmented Reality
 & 3D Catalog Take advantage of the kinesthetic learning that takes place while users explore and manipulate your products, living the most powerful and engaging exposure ever achieved on any media. Gamification Incorporate game-playing techniques to increase engagement and leverage people’s natural desires for competition, achievement, status and selfexpression; 40+ techniques include: points, levels, leaderboards, challenges. Beacon Bring the richest possible customer experience to retail customers: increase store traffic and prompt customers in-store with promotions, personalized messages and products based on their current location and context.
  • 10. Modules Smart Promotion
 & Loyalty Reward customers when they make decisions that increase revenue growth and profitability. Create an immediate call to action that results in instant gratification. Give samples, gift cards and discounts to engage customers more effectively. Assistant Deliver a red carpet experience by allowing customers to book visits in-store, get the products and services they need and always have a trusted source for advice and inspiration. The module can optionally include a virtual entity (humanoid). Configurator Provide superior product and service information to customers: interactive video and image galleries to support customers in product configuration, and sales teams in prospecting, building new accounts and winning challenging sales. Shopping Cart
 & Payment Deliver a best-in-class shopping experience that includes research, browsing, adding to cart, check-out and payment, easily pluggable to mainstream
 e-commerce platforms.
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