FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE

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We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».

As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.

This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.

This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.

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FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE

  1. 1. Fashion & Beauty Tech: 20 startups that are reinventing customer experience © Shiseido by Serge Lutens
  2. 2. Introduction As part of our projects including market watch, cultural and digital transformation and optimization of customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world. We are thrilled to highlight a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing customer experience and are likely to become industry game changers. Our selection: •  Startups that create personalized products and services based on customer data. •  Startups that have conceived of a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc. •  Startups that have invented new services and business models based on commodity or sustainability. •  Startups who have created immersive experiences that help customers in their buying decision process. •  Startups who are fighting against counterfeit threats/risks. Several of these startups already collaborate with prestigious and early adopter brands and retailers. Others are potential targets for Fashion/ Luxury or Beauty groups and brands for investment or acquisition. 2© iVentures Consulting 2016
  3. 3. Fashion & Beauty Tech: 20 startups that are reinventing customer experience Personalized Products & Services Immersive Experiences New Direct-to-Consumer Brands New services & Business models Combatting Counterfeiting 3© iVentures Consulting 2016
  4. 4. PERSONALIZED PRODUCTS & SERVICES 4© iVentures Consulting 2016
  5. 5. www.codageparis.com 55© iVentures Consulting 2016 Direct-to-Consumer Custom Formulated Cosmetics (FR) Who they are: Codage Paris is a cosmetics brand that formulates and creates custom-made skincare for the specific needs of customers. Products include: face products, eye contour serums and dietary supplements. Customers who know the needs of their skin or have a "beauty prescription" from one of Codage’s expert partners, can create online exclusive skincare formulas. Within one week, Codage formulates their "all-in-one" bespoke serum, custom-made in France, labelled with the customer’s initials and delivered worldwide. Customer benefits: •  Create online custom-made products specifically for individual skin’s needs.
  6. 6. Who they are: Through the use of a simple selfie, Plum Perfect is photo-based technology that assists women to find the right shade of makeup based on their skin, lips, eyes and hair color. Customer benefits: •  Receive personalized make-up shade suggestions based on individual skin, lips, eyes and hair color. Brand benefits: •  Engage consumers. •  Increase conversion rate and overall customer satisfaction. Clients: Iman Cosmetics, Macy’s … Listed as “Business & Tech professionals who are changing the game in 2016” by The Huffington Post. Color-analyzing Technology and Mobile Application (USA) www.plumperfect.com 66© iVentures Consulting 2016
  7. 7. Who they are: Shoes of Prey is a global, multi-channel retail brand that enables shoppers to design their own shoes online. Using the “Shoes of Prey 3D designer”, customers choose the shape, color and height of their shoes. Designs are handmade within 4 weeks and delivered worldwide. Shoes of Prey has 5 physical shop-in-shops at Nordstrom stores in the US and 1 store at Jones in Sydney. Customer benefits: •  Create the shoes consumers want. Client / partner: Nordstrom. Best International Conqueror 2015 & Online Retailer of the Year 2014 at the Online Retail Industry Awards. Shoe Customization Brand (AU) www.shoesofprey.com 77© iVentures Consulting 2016
  8. 8. Who they are: Stitch Fix is a personal styling platform that delivers curated and personalized apparel and accessory items for women and more recently for men. Stitch Fix blends expert styling, proprietary technology and data to solve fashion needs for women and men and deliver a personalized shopping experience. Customers share their style profile with a personal stylist. A non-subscription model, they get 5 hand-selected pieces of clothing delivered to their door. They keep and pay only for what they want and return the rest. Customers send specific feedback to better future choices. Customer benefits: •  Service of a personalized stylist that evolves specifically based on their taste, needs, lifestyle and feedback. www.stitchfix.com 88© iVentures Consulting 2016 Personal Styling Platform for Women & Men (USA)
  9. 9. www.wayskin.com 99© iVentures Consulting 2016 Pocket Dermatologist Connected Device (KR) Who they are: Wayskin is a pocket dermatologist connected device that collects data from users’ skin and surroundings and provides them personalized skincare recommendations (like how often they should apply moisturizer.) This information comes directly to their smartphone. Wayskin is building a Big Data platform that gathers skin and environmental data from 44 countries. Based on the data collected, Wayskin provides a comparative analysis with others with the same skin type. Customer benefits: •  Get instant personalized skincare recommendations. Grand prize and $100,000 Google credit at Israel startup competition 2014
  10. 10. NEW DIRECT-TO- CONSUMER BRANDS 10© iVentures Consulting 2016
  11. 11. Who they are: Everlane is a premium clothing design company for women and men. The brand is sold online, at trunk shows and now has its first brick-and-mortar store in San Francisco. Everlane sells minimalist basics like T-shirts, sweaters, loafers, and bags, made with high- quality fabrics but sold at lower prices by virtue of cutting out the middlemen. Everlane’s philosophy is “radical transparency”: transparency about pricing (Everlane vs. Traditional retailers) and transparency about sourcing and labor practices. Customer benefits: •  Directly buy high-quality basics at reasonable prices and made in fair and ethical conditions. www.everlane.com 1111© iVentures Consulting 2016 Direct-to-Consumer Transparent Fashion Brand (USA)
  12. 12. Who they are: Glossier is a Direct-to-Consumer online beauty brand, created by Emily Weiss, founder of the online beauty magazine and community “Into The Gloss” (more than 1M unique readers/ month). Glossier released a product line to support its community by creating a line of bi-dual curated skincare and makeup products “focused on immediate results and a dewy, healthy complexion, based on the opinion that any product should be addressing fundamental skin issues”, according to its founder. Customer benefits: •  Directly buy affordable products based on the needs of the community. Direct-to-Consumer Beauty Brand (USA) www.glossier.com 1212© iVentures Consulting 2016
  13. 13. Who they are: Stòffa is a Direct-to-Consumer menswear brand created by Agyesh Madan, sold both online and via trunk shows. Stòffa started as a small collection of hats and neckwear and has expanded into made- to-measure trousers and outerwear. Stòffa has made quality tailor-made affordable, while streamlining the process. Its service takes 2-3 weeks instead of 8-12 weeks (market average). Customer benefits: •  Directly buy great value and affordable made-to-measure products, produced in a timely fashion. www.stoffa.co 1313© iVentures Consulting 2016 Direct-to-Consumer Menswear Fashion Brand (USA)
  14. 14. Who they are: Described as the Tesla of stilettos, Thesis Couture offers scientifically designed high heels with premium designer styling. Using structural engineering, advanced materials, and a keen focus on human factors, Thesis has created a patent-pending internal architecture of core components to replace the century-old parts still used in today’s painful high heels. Its design and materials measurably improve load distribution across the foot, impact shock and friction, which results in a healthier & l o n g e r- w e a r i n g s h o e t h a t n e v e r compromises on sexy aesthetic. Customer benefits: •  Directly buy comfortable designer styled high heels. www.thesiscouture.com 1414© iVentures Consulting 2016 Direct-to-Consumer Stiletto Brand (USA)
  15. 15. NEW SERVICES & NEW BUSINESS MODELS 15© iVentures Consulting 2016
  16. 16. Who they are: Glam Squad is the Uber for beauty services allowing to book a pro team for hair, makeup and nails via an app and website. Based on the style the user has selected, Glam Squad will assign a beauty professional to arrive in as little as 90 minutes. Glam Squad operates in New York City, Los Angeles and Miami. Customer benefits: •  Get the same on-demand luxury styling as the rich and famous. •  Commodity: fast booking through an app; beauty professionals come to customers at their home, office or hotel. On-demand in-home Beauty Service (USA) www.glamsquad.com 1616© iVentures Consulting 2016
  17. 17. Who they are: Rent the Runway is the Netflix for premium fashion apparel. It is an online E-commerce service that allows women to rent premium designer apparel and accessories (Diane Von Furstenberg, Kate Spade, Equipment, Tory Burch etc.). For $139/month, subscribers can rent up to 3 items for an unlimited period of time. Items can be sent back and exchanged for other outfits. Rent the Runway expanded beyond pure E- Commerce into Brick & Mortar stores in major US cities (NYC, Chicago, Las Vegas, Washington DC). Customer benefits: •  Get designer dresses, accessories, tops, skirts and more on rotation. One of the 50 companies disrupting the status- quo in 2013 by CNBC. www.renttherunway.com 1717© iVentures Consulting 2016 Women’s Fashion Rental Service (USA)
  18. 18. Who they are: Material Wrld is a luxury fashion trade-in service for customers to earn upfront shopping credit at top retailers. Women trade in designer fashions they no longer wear and shop for new items at 700+ retail locations nationwide such as Bloomingdale's, Barneys, etc… using their Material Wrld Fashion Trade-In Card powered by Discover. Customer benefits: •  Refreshing their wardrobe, with their own trade-in kits and cash incentives. •  Alleviate their “fashion guilt” by recycling. Luxury Fashion Trade-in Service (USA) www.materialwrld.com 1818© iVentures Consulting 2016
  19. 19. IMMERSIVE EXPERIENCES 19© iVentures Consulting 2016
  20. 20. Who they are: Fittery’s big data solutions create merchandising tools for retailer sites that guide shoppers to items that fit them best, while delivering sales and product insights to better inform retailer strategies. Customer benefits: •  Eliminate the hassles of fitting rooms and online returns. •  Make the clothes shopping experience smarter. Brand benefits: •  Increase conversion rate and overall customer satisfaction. •  Reduce return rate from 30-40% (market average) to 6% (Fittery average). Clients: J. Crew, American Eagle, Ralph Lauren etc. Fashion & Technology Lab program 2016 Big Data solving the online Clothing Fit Problem (USA) www.fittery com 2020© iVentures Consulting 2016
  21. 21. Who they are: Looklet rethinks traditional image production and offers a modern, scalable, and industrialized workflow for fashion E- commerce players. Looklet provides brands and retailers with an in-house studio and creative styling tools to produce high quality dynamic fashion images. Customer benefits: •  See fashion items from a multitude of angles, worn and not worn and on different looks. Brand benefits: •  Cut production costs by 2/3 with virtual models (ie. Vente-privée). •  Simplify shooting production. •  Show products from a multitude of angles and combinations of looks. Clients: Neiman Marcus, Saks, H&M, Vente-privee. JC Penny, Gilt etc. Smart Technology for Fashion Imagery (SE) www.looklet.com 2121© iVentures Consulting 2016
  22. 22. Who they are: Metail is a virtual fitting room service that allows customers to create an online 3D model of themselves that reflects their personal size and shape and to try on clothes. Customer benefits: •  Show customers what they look like from behind, and virtually dresses them. •  Save time on trying outfits. Brand benefits: •  Increase conversion rate (up 22%) and overall customer satisfaction. •  Reduce return rate (down 5%). Clients: Zalando, House of Holland, Glamour, Dafiti, Abof.com etc. IBM Commerce 2015 Ecosystem Technology Innovator. Digital Coalition 2015 / Decoded Fashion Futures Award Virtual Fitting Room Service (UK) www.metail.com.com 2222© iVentures Consulting 2016
  23. 23. Who they are: Based on its own patented image processing technology, Memomi’s MemoryMirror allows customers to see themselves from all sides, compare outfits, see how certain clothes look in certain colors and share the looks with friends. Customer benefits: •  Shows them what they look like from behind, and dresses them virtually. •  Save time spent on trying outfits. Brand benefits: •  A smart-shopping experience. •  Engage shoppers in-store. •  Increase in-store sales. •  Gain valuable shopper data in-store. Clients: Neiman Marcus, … High-end Digital Mirror Software Platform (USA) www.memorymirror.com 2323© iVentures Consulting 2016
  24. 24. Who they are: ModiFace technology is the basis of the leading patent portfolio on skin analysis and facial visualization. Patented augmented- reality technology can show makeup, hair, skin and anti-aging changes in LIVE 3D video and photo. Customer benefits: •  Try on make up, skincare and hair products in real time. Brand benefits: •  Engage consumers. •  Increase conversion rate and overall customers satisfaction. Clients: Sephora, L’Oréal Professionel, Urban Decay, Avon , Loft etc.. Inc 500/5000 fastest-growing company Samsung Challenge Top Lifestyle category winner. Augmented Reality Technology for the Beauty Industry (CA) www.modiface.com 2424© iVentures Consulting 2016
  25. 25. Who they are: Oak Labs enables retailers to create magical and meaningful customer experiences, while capturing previously unattainable shopper insights. The Oak Mirror is an interactive, touch- screen mirror that empowers shoppers to customize their fitting room's ambiance, explore product recommendations and digitally seek assistance from store associates. Customer benefits: •  Assist and ameliorate in-store customer experience. Brand benefits: •  Offer a smart-shopping experience. •  Engage shoppers in-store. •  Increase in-store sales. •  Gain valuable shopper data in-store. Clients: Ralph Lauren, … Interactive Fitting Room (USA) www.oaklabs.is 2525© iVentures Consulting 2016
  26. 26. COMBATTING COUNTERFEITING 26© iVentures Consulting 2016
  27. 27. Who they are: Cypheme is artificial intelligence technology able to detect counterfeited products by analyzing their package's microstructure through a smartphone’s camera and machine learning methods. Customer benefits: •  Check authenticity of a cosmetic products. Brand benefits: •  Protect brands and customers against the threat of counterfeit. Clients: Lactybio, … Bosch Ventures Award 2016 Microsoft Accelerator Paris (8th Class) Smartphone based Anti-Counterfeit Technology (CHINA) www.cypheme.com 27© iVentures Consulting 2016
  28. 28. Who they are: Hikitag is an exclusive registration & peer-to- peer authentication service, designed to protect luxury brands and their consumers against the threat of counterfeit. Each product carries a tag with a unique product ID number which, once activated and registered on Hikitag.com or via the app, is matched with an Authentication Code only available in the owner's secure account. Customer benefits: •  Check authenticity of a luxury product. Brand benefits: •  Protect brands and customers against the threat of counterfeit. Clients: NA ABC Luxe Digital innovation award 2016. Registration & Authentification Services (UK) www.hikitag.com 28© iVentures Consulting 2016
  29. 29. iVentures Consulting is a Boutique Management Consulting company dedicated to Digital transformation and Ecommerce & Omni-channel in Fashion, Luxury, Beauty and Retail. Founded in 2005 by Aurélia Ammour and Christophe Biget, iVentures is based in Paris and San Francisco. •  Digital transformation: Digital integration in all aspects of business •  E-Commerce & Omnichannel ecosystem audit and strategy definition •  Innovation strategy: Market watch, Lab/ Accelerator, Startup ecosystem •  Support to deployment C O N S U LT I N G B U S I N E S S I N T E L L I G E N C E •  Top Management digital transformation program w/ Ecole 42 •  Digital academy •  Reverse mentoring •  Digital day/ tribune •  Learning expedition C U LT U R A L T R A N S F O R M A T I O N •  E-Shopper Index: Ranking & Analysis of leading companies’ E-Commerce performances throughout the customer journey •  Deep dive analysis: E-Commerce & Omnichannel performances optimization M A I N C L I E N T S Beauty: Clarins, Diptyque, Feelunique.com, Lancôme, L’Oréal Paris, LVMH Fragrance, Nocibé, Paco Rabanne, Puig, Sephora, Yves Rocher. Fashion & Luxury: Baccarat, Boucheron, Céline, Esprit, Givenchy, IKKS, Just One Eye, Kering Group, Lacoste, LVMH Group, Loewe, Moet Hennessy, Vilebrequin. Retail: Carrefour, Darty, Fnac, Micromania/ Gamestop, Monoprix, Stokomani, Tati, Truffaut. About iVentures Consulting 29© iVentures Consulting 2016
  30. 30. Press coverage 30© iVentures Consulting 2016
  31. 31. contact@iventures-consul2ng.com www.facebook.com/IventuresConsul2ng @iVenturesC Paris office Christophe Biget Partner @cbiget 7/11 rue de l’YveDe 75016 Paris Aurelia Ammour Partner @aammour 1714 Lombard Street San Francisco CA 94123 San Francisco office Contact us 31© iVentures Consulting 2016

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