Various brands with respect to the symbols are shown in this

1. Good afternoon!
Geethika

2. All we need is…

3. ?

4. “Our purpose is to make sustainable living commonplace.
We work to create a better future every day, with brands and
services that help people feel good, look good, and get more
out of life.”
Vision Statement

5. 1956
Three Companies merged to
form HUL
1898
Sunlight soap introduced in
India. Beginning of FMCG
industry
1956
Three Companies merged to
form HUL
2015
The word ‘Hindustan’
retained in the name after
re-branding

6. The icons that come together to shape the
Unilever logo each signify something about
their business.
The big blue ‘U’ of the logo stands for
Unilever. But looking a little closer, you’ll
see there’s much more to it.
Logo designed to include 25 icons, each
representing something important to
Unilever.

7. Neuro-marketing

8. Hair
A symbol of beauty and looking good.
Placed near the hand, it suggests softness.
Examples:- Sunsilk, Dove

9. Hand
A symbol of sensitivity, care and need.
Represents both skin and touch.
Examples:-

10. Heart
Symbol of love, care and health.
Represents improving health and
wellbeing.
Examples:-

11. Lips
Symbol of communication, openness and
transparency.
Represents beauty, looking good and taste.
Examples:- Lakme, Ponds, Fair & Lovely

12. Palm tree
A nurtured resource, symbolizes respect for natural
world, trees, forests, growth, environment.
Examples :- HUL’s tie-up with WWF for aforestation

13. Sun
Represents innovative ways to reduce greenhouse
gas impact of our products across the lifestyle.
Unilever’s origins in Port sunlight.
Examples :- Surf excel, OMO

14. Always a treat to have !
Represents fun, pleasure and enjoyment.
Ice Cream
Example:
Kwality Wall’s, Ben n Jerry’s

15. Swirl
Represents our passion for great flavours and taste.
It suggests blending in flavour and adding in taste.
Example : Knorr, Kissan.

16. FISH
Represents fresh food, sea and nature’s resources.
Example : Pure It, Bru natural blend.

17. Spoon
A symbol of nutrition, taste and cooking.
Represents our commitment to continually improve the taste
and nutritional quality of all our food products, helping
millions of people enjoy delicious food and achieve a
healthier diet.
Example : Annapurna (farm fresh atta) and salt.

18. Bowl
A bowl of great smelling food symbolising our commitment to great
ingredients and healthy mealtimes.
Examples : Brooke bond(3 roses,red label,Taj mahal),Lipton green
tea.

19. DOVE
A symbol of freedom, empowerment and self-esteem.
It suggests a relief from daily chores and getting more out of life.
Examples : Surf Excel, Magic(water saver).

20. Represents Clean, Healthy and sparkling with energy
Represents Unilever’s role as a catalyst for change, aiming to
enhance the livelihoods of the people we work with.
Spark

21. A continuous, virtuous circle that represents our work to
reduce the waste associated with the disposal of our products.
Commitment to sustainability.
Virtuous Cycle

22. A symbol of fresh laundry, looking good and feeling confident.
Sunlight keeps colour looking as beautiful as you.
Cif deals with toughest dirt without damaging surfaces.
Clothes

23. Represents creation, pollination, hard work and bio-diversity.
Represents the community spirit of our people
our commitment to find innovative ways of working.
Bee

24. A symbol of positive change or transformation.
Commitment to find new sustainable ways of doing business.
Transformation

25. A reference to science and our ongoing commitment to find
new innovative ways to improve the lives of our consumers.
Commitment to reduce our environmental footprint.
WaterWorks: not-for-profit program that will provide safe
clean drinking water to communities in need around the world.
Particles

27. EVALUATION!
with

28. WHAT
PEOPLE
HAD TO
SAY ABOUT

31. Last presentation of sem 1…done!