With a genuine mix of integrity and darn good efficacy Kiro was born.
A clean beauty makeup brand that upholds our set-in-stone belief that you should indulge in makeup that is filled with goodness, goodness and more goodness!
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Kiro Brand
1.
2. THE MEANING: Derived from the sanskrit word
‘kiran’ which means aray of light.
Light is that which makes
the world visible.
It unifies the spectrum of colours,
and colour is an integral part of
all things beautiful.
Our products are gentle with #nonasties and are
“good for you”, while being high impact.
We interpret beauty to be a healthy glow, a
radiance, an enigmatic aura, just like a ray of
light.
3. We could not find an inspirational
makeup brand that was highly effective
and indulgent while being honestly
“good for you”.
We decided to build such
a brand ourselves. INDULGENT
MINDFUL
EFFECTIVE
These need not be mutually exclusive.
4. THE
We create high impact, effective and
“good for you” beauty products. We
give her the comfort and confidence
to choose us to be a permanent part
of her life.
We’re determined to improve
our consumer’s
PERCEPTION OF BEAUTY
RELATIONSHIP WITH BEAUTY
EXPECTATIONS FROM
BEAUTY PRODUCTS
MISSION
5. HOW WILL
WE ACHIEVE
OUR GOAL?
We have 3 cornerstones
that we have earmarked
for ourselves in terms of
our products and brand
EFFECTIVE | MINDFUL | INDULGENT
These need not be mutually exclusive.
6. MAKEUP
THAT’S
EFFECTIVE
● HIGH IMPACT
● HIGH PERFORMANCE
● HIGH COLOUR
● MAKES A DIFFERENCE
TO YOUR LIFE
● LIVES UP TO
PROMISES
● FEEL INDULGENT
● LOOK GOOD
● PAMPERING
● NURTURING
● LUXURIOUS
TEXTURE &
APPLICATION
● PRODUCT INFUSIONS
● CONSCIOUS BEAUTY
● CLEAN & NON - TOXIC
● CRUELTY FREE
● HEALING BEAUTY
● ERGONOMIC
PACKAGING
● NO OVER CLAIMING
● TRANSPARENCY
OUR THREE CORNERSTONES
Fundamental filters that guide brand behaviour
MAKEUP
THAT’S
MINDFUL
MAKEUP
THAT’S
INDULGENT