2. BEST FOR You
O R G A N I C S C O M P A N Y
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I Am A Learner. I Am A Mother. I Am A Professional. I Am An Entrepreneur.
I Am Retired. I Am A WorldTraveler. I AMTHE MODERN URBAN WOMEN OF INDIA.
ConsumerInsight
3. BEST FOR You
O R G A N I C S C O M P A N Y
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I am against animal testing.
I love nature. I believe in
organic and healthy
lifestyle. I am against using
chemical on my body.
ConsumerInsight
4. BEST FOR You
O R G A N I C S C O M P A N Y
BrandManifesto
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Our story started with Anita Roddick's belief in something revolutionary;
that business could be a force for good.We pioneered fair trade and anti-
animal testing, we stand by it and will always follow it. Activism is in our
blood.We are devoted to engaging in environmental protection initiatives.
We use 100% recyclable and reusable packaging to reduce our
environmental footprint.We appreciate the power of luxuriant forest,
clear rivers and rich soil. We love all gifts from nature.We believe that our
skin deserves to be pampered by the finest possible naturally made
products.We believe that everyday should be filled with simple joys and
small indulgences.We want to live in a world where everyone looks good,
does good, and feels good.
5. BEST FOR You
O R G A N I C S C O M P A N Y
The logo reflects softness and friendliness of the brand.
The round share refers to protective, attentive aspects of
the brand towards the environment.The shape also
refers to Earth which is one of the main focus of the
brand.The color of the logo is green which reflects the
core values of the brand: natural, eco-friendly, balanced
and care.
BrandLOGO
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6. BEST FOR You
O R G A N I C S C O M P A N Y
.The names tells a lot about the scope of the business.
The word ābodyā indicates that the products are in
connection with health and personal care.The pronoun
ātheā creates the feeling of onlyness and uniqueness..
My Summary:
It does communicate the essence of the brand and what
it is trying to communicate. I allows brand to grow as it
covers the body and their products and be of an
individual concern area like: face, hair, skin. It is unique in
its own way as it gives a very clear picture of being a one
stop hop for all the body products.
It is a simple name as it is easy to remember, it is easy to
spell and it justifies the character of the brand.
BrandNAME
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7. BEST FOR You
O R G A N I C S C O M P A N Y
Ā» What are the color palettes?
The brand color is green, the color of life, renewal, nature, and energy, is associated with meanings of growth,
harmony, freshness, safety, fertility, and environment.
Ā» What are the primary and secondary colors?
The primary and secondary color are green as the logo has only one color to come across very strongly on their
believes.
Ā» How do these colors build on the brand house?
The color itself gives out the values of the brand and the shapes and build the brand house according to their brand
integrity and values.
Ā» How do these colors stimulate brand association?
The color stimulate brand association with nature, natural and organic ingredients used in it products and care for
environment.
Ā» Do they build differentiation for this brand?
They do build differentiation of the brand from its competitors as it communicates that the brand stands for nature
and believes in taking care of the body of by natural and organic means and states thatās it has 100% natural products
and packaging.
TheOverallLookandFeel
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8. BEST FOR You
O R G A N I C S C O M P A N Y
Ā» What typeface is used and why?
The font used in the logo is humanist sans serif.
The typefaces emulate calligraphy and have
minimalist contrasting strokes.
Ā» What is the relationship with the brand,
what values is it trying to communicate?
The relationship communicates the value of
keeping things natural.
Ā» How is the photography revealing of the
essence of the brand?
The photography of the brand is the ingredients
of the products, they also show the human side
of the brand by showcasing women enjoying
nature and fruits and organic products.The
photography shows how they promote
community trade and use recycled and reusable
packaging.
TheOverallLookandFeel
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