The ALS Ice Bucket Challenge has taken the web by storm, raising multiple millions of dollars for the ALS Association and populating your newsfeeds. If your brand has been challenged to participate in this movement, don't shy away! It's a great opportunity to share brand culture and contribute to a positive cause. The Formstack team participated in the challenge this morning. See our tips on how your team can execute the ALS Ice Bucket Challenge as well! Pro tip: Bring towels and dry clothing!

1. HOWYOUR BRAND CAN
EXECUTETHE
‘ALS ICE BUCKET CHALLENGE’
Donate NOW: www.alsa.org
@Formstack || 8/22/14
See our challenge video: http://on.fb.me/1t0hI6T

2. ALS ICE BUCKET CHALLENGE
• What is ALS? http://bit.ly/1toKz3t
• The challenge:Advocate-generated social movement
to raise awareness and funding for ALS research
• Dump a bucket of ice water on your head, donate
$10-100 (depending on your newsfeed) to the ALS
Association

3. STEP ONE: ONCE
CHALLENGED, DONATE!
• The ALS Ice Bucket Challenge is a fun way to
showcase your brand culture, but don’t forget the
cause behind the hype!
• Donate to the national ALS Association here:
www.alsa.org
• Research a local chapter or fundraising event for
community ALS support.

4. STEPTWO: ROCKYOUR
COMPANYTEES

5. STEPTHREE: RECRUIT
COURAGEOUSTEAM MEMBERS

6. STEP FOUR:
CHALLENGE OTHER BRANDS
(or your CEO)

7. STEP FIVE: SHARE ON SOCIAL
MEDIA
• Upload the photo to Facebook orYouTube.
• Tag the brands you challenge on Facebook and
Twitter.
• Don’t forget to Instagram photos from the challenge!
• Encourage employees to share the video with their
networks!

8. OTHER BRANDVIDEOS
• Samsung Galaxy S5: http://bit.ly/XFVVEB
• Coca Cola: http://bit.ly/XFW1w7
• Starbucks: http://on.fb.me/1rqsSlz
• Just Google it! Brands around the country are
participating.

9. SEE FORMSTACK’S CULTURE IN ACTION:
www.formstack.com