Slides from a webinar on must-have landing page tips for higher ed marketers. Brian Massey, founder of Conversion Sciences, and Chris Lucas, Formstack’s VP of Marketing, reveal how "microconversions," or smaller lead generation efforts, could be the key to your ultimate conversion goals. Brian and Chris pair practical tricks with real-world critiques of winning higher ed landing pages.
This webinar was originally recorded on Tuesday, January 13, 2015.
Learn how to:
- Create landing pages visitors will recognize and trust.
- Incorporate microconversions in your lead nurture process.
- Write calls to action that really convert.
- Use A/B testing to perfect your landing page.