El periodismo en la era de YouTube


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Presentación de Sharon Tiller, directora del Center for Investigative Reporting, en el VII Congreso de FOPEA "El periodismo de investigación en la era digital: un nuevo desafío, la misma ética".

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El periodismo en la era de YouTube

  1. 1. Investigative Reporting in the Internet Age Sharon Tiller Director of Digital Media Center for Investigative Reporting
  2. 2. What is CIR? Founded in 1977, CIR is the nations oldest nonprofit investigative reporting organization – producing multimedia reporting that enables people to demand accountability from government, corporations and others in power. • Our staff includes highly-skilled reporters who know how to cultivate sources and find hidden information • Engineers and analysts who create sophisticated news apps, interactive maps and tools to help the public understand issues from the macro to the micro level • Radio, video and multimedia producers who create engaging documentaries, videos and animated features to demystify complex topics • CIRs distribution and engagement team then works to deliver this information across hundreds of outlets to engage our audience and search for solutions
  3. 3. Key Facts • Founded in 1977 • Nation’s oldest nonprofit investigative journalism organization • Cover local, national, and international stories • Cross-platform distribution model (print, video, multimedia, online, etc.) • In 2009, CIR launched California Watch • 2012 MacArthur Award for Creative and Effective Institutions • Merged with The Bay Citizen in 2012
  4. 4. CIR Promo
  5. 5. What is The I Files? In August 2012, the Center for Investigative Reporting launched The I Files, an investigative news channel on YouTube. The channels goal is to become the hub of the best investigative videos from around the world. "YouTube is an enormous universe that should not be ignored. In the past you could broadcast on network news or put it in print in The New York Times. Its not like that anymore...more and more people are consuming their news in videos." –Stephen Talbot, Senior Producer for The I Files
  6. 6. The I Files Promo
  7. 7. Key Facts • Launched on August 2, 2012 • Showcases investigative videos from around the world • Funded by The John S. and James L. Knight Foundation • Highly collaborative with diverse group of partners
  8. 8. Partners
  9. 9. Lessons Learned • Over 693K views • Over 4000 subscribers • 3 years, 35 days worth of video watched (1,629,368 minutes) • Top sources of traffic include Google, Facebook, Twitter, and Huffington Post
  10. 10. Lessons Learned
  11. 11. Social Media Strategy • Partner collaboration • Engaging audience and creating conversations • Interacting with journalists and filmmakers • Tapping into larger, wider networks than our own • Targeting promotion and outreach to groups, communities or individuals with "buy-in" on our stories • Finding new ways to engage users around video
  12. 12. Social Media Engagement Facebook - http://fb.com/theifiles - 9,300 Likes Twitter - http://twitter.com/ifiles - 755 Followers Tumblr - http://theifiles.tumblr.com - 50 Followers Pinterest - http://pinterest.com - 55 Followers Google+ - http://gplus.to/ifiles - 180 +1s
  13. 13. Hamburguesa
  14. 14. Thank You!
  15. 15. Sharon TillerDirector of Digital MediaCenter for Investigative Reportingstiller@cironline.org