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Three stories about participation

Paul Kim
VP Marketing, Mozilla

Influx Curated
June 11, 2009
Firefox market share as of 04/2009




     300 million people use Firefox as their browser
“Firefox: Most Popular Search Engine After Microsoft & Apple”
Mozilla
      a global, open source project
     a mission-oriented organization
a public benefit company and subsidiaries
...
THE PARTICIPATORY MOMENT
2004
New York Times Campaign
10,000 donors, $250,000 raised
Insight #1




Push (most) decision-making to the edges
Open source participation




1. high agreement on core values
2. decision-making rests with module owners
3. groups will ...
Insight #2




Surprise is overrated
Surprise is the opposite
    of engagement
Increase the inner circle of participation ...
... and strive to make everyone feel included
Insight #3




Make it easy for your community to
do the important things
Increasingly, our focus is on making
it easier for others to do more
2009




“It’s too late to be a pessimist.”
     - Yann Arthus Bertrand
Parting thoughts




The value of designers, marketers, and creative
professionals can grow in a participatory economy
On ...
Thanks

pkim@mozilla.com
blog.numenity.org
@mozpkim

All content CC-Attribution

Thanks, apologies and materials borrowed ...
Three stories about participation
Three stories about participation
Three stories about participation
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Three stories about participation

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A brief look at the ways Mozilla has enabled participation in the marketing we've done for Firefox, drawing lessons from our open source software development model. Delivered at the 2009 Influx Curated Conference.

Published in: Technology

Three stories about participation

  1. Three stories about participation Paul Kim VP Marketing, Mozilla Influx Curated June 11, 2009
  2. Firefox market share as of 04/2009 300 million people use Firefox as their browser
  3. “Firefox: Most Popular Search Engine After Microsoft & Apple”
  4. Mozilla a global, open source project a mission-oriented organization a public benefit company and subsidiaries 250 employees 40% of code comes from non-employees 20,000+ testing volunteers over 300 million users
  5. THE PARTICIPATORY MOMENT
  6. 2004
  7. New York Times Campaign 10,000 donors, $250,000 raised
  8. Insight #1 Push (most) decision-making to the edges
  9. Open source participation 1. high agreement on core values 2. decision-making rests with module owners 3. groups will develop distinct ways of working 4. many decision-makers outside the “official” org 5. communication is central
  10. Insight #2 Surprise is overrated
  11. Surprise is the opposite of engagement
  12. Increase the inner circle of participation ...
  13. ... and strive to make everyone feel included
  14. Insight #3 Make it easy for your community to do the important things
  15. Increasingly, our focus is on making it easier for others to do more
  16. 2009 “It’s too late to be a pessimist.” - Yann Arthus Bertrand
  17. Parting thoughts The value of designers, marketers, and creative professionals can grow in a participatory economy On a networked planet, connection is frictionless Share your skills, experience and artistry - every one of us now has the opportunity be both teacher and student
  18. Thanks pkim@mozilla.com blog.numenity.org @mozpkim All content CC-Attribution Thanks, apologies and materials borrowed from: Chris Beard, John Lilly, the Mozilla community Photo credits: “Email” http://www.flickr.com/photos/brunogirin/2484786902/ All other images from the Mozilla community

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