Documentaries as a Tool for Social Change - Jessica Clark
Documentaries as a
Tool for Social Change
Tracking the Impact
First, a bit about you….
• Do you watch documentaries?
• Have you ever thought about using media to
showcase issues important to your work?
• What issues are you working on?
• Social justice
What do we mean?
There are many types of documentary.
Today we’ll be talking about feature-length films
• 45-90 minutes
• Narrative nonfiction
• Focused on storytelling or investigation
• Produced for screening/broadcast/DVD/streaming
A Winning Example
Learn more: bit.ly/MIFestival2014
A range of US and UK-based funders have supported
documentary films, plus strategy and impact research
Learn more: bit.ly/AIM_MIF
• Raise awareness around key issues
• Offer stories that move audiences to deliberate,
share, adopt new behaviors, and take action
• Engage both grassroots and grasstops stakeholders
in person and online
• Serve as hubs for networks and NGO partnerships
• Influence corporations and policymakers to change
Managing Director/Director of Research
Norman Lear Center
President and CEO