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Documentaries as a 
Tool for Social Change 
Tracking the Impact
First, a bit about you…. 
• Do you watch documentaries? 
• Have you ever thought about using media to 
showcase issues imp...
What do we mean? 
There are many types of documentary. 
Today we’ll be talking about feature-length films 
• 45-90 minutes...
A Winning Example 
Learn more: bit.ly/MIFestival2014
Major investments: 
A range of US and UK-based funders have supported 
documentary films, plus strategy and impact researc...
Why docs? 
• Raise awareness around key issues 
• Offer stories that move audiences to deliberate, 
share, adopt new behav...
Johanna Blakley 
Managing Director/Director of Research 
Norman Lear Center 
Brett Hendrie 
Executive Director 
HotDocs 
A...
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Documentaries as a Tool for Social Change - Jessica Clark

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Documentaries as a Tool for Social Change - Jessica Clark

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Documentaries as a Tool for Social Change - Jessica Clark

  1. 1. Documentaries as a Tool for Social Change Tracking the Impact
  2. 2. First, a bit about you…. • Do you watch documentaries? • Have you ever thought about using media to showcase issues important to your work? • What issues are you working on? • Healthcare • Social justice • Others?
  3. 3. What do we mean? There are many types of documentary. Today we’ll be talking about feature-length films • 45-90 minutes • Narrative nonfiction • Focused on storytelling or investigation • Produced for screening/broadcast/DVD/streaming
  4. 4. A Winning Example Learn more: bit.ly/MIFestival2014
  5. 5. Major investments: A range of US and UK-based funders have supported documentary films, plus strategy and impact research Learn more: bit.ly/AIM_MIF
  6. 6. Why docs? • Raise awareness around key issues • Offer stories that move audiences to deliberate, share, adopt new behaviors, and take action • Engage both grassroots and grasstops stakeholders in person and online • Serve as hubs for networks and NGO partnerships • Influence corporations and policymakers to change
  7. 7. Johanna Blakley Managing Director/Director of Research Norman Lear Center Brett Hendrie Executive Director HotDocs Andrea Nemtin President and CEO Inspirit Foundation

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