If your site isn't showing up on the first page of Google when your potential customers search for your the products you sell, you might as well be invisible--because nobody will find you. Dave Bascom, President and CEO at Fit Marketing, explains how to optimize your ecommerce store for maximum Google juice. Dave's been doing the SEO thing since 1998, and he has worked with hundreds of ecommerce sites, from small mom-and-pop businesses to big names like Dell and Volkswagen. He will walk you through must-do tips to maximize your organic search rankings in the post-Panda, post-Penguin world of SEO.

1. Ecommerce SEO
for fun and profit

2. What is
SEO?

3. SEO can
feel like
this:

4. Or it can feel like this:

5. Why does everyone hate SEO?
Is it because of these guys? Or this guy?

6. Fun Facts About the Google
● Google holds 78% of search market
share
● Google has 83% of mobile search
market share
● 3.5 Billion searches every day
● 20% of all search queries are unique
(never before searched)
● Universal results show up on 85% of all
search queries

7. Reason #732 Why SEO is
Hard...Limited Real Estate

8. 1. Pick the Right Targets
2. Build a Strong Foundation
3. Ongoing Content Strategy
4. Get The Right Kinds of Links
5. Keep on Keepin’ on
How Can You Win At the SEO Game?

9. Pick the Right Targets

11. 1. Keyword Planner
2. Google Trends
3. Adwords PPC Campaign Reports
4. Google Webmaster Tools (Bing has
this too, in case you care)
Use Google’s Own Tools Against Them

12. ● Titles
● Headings
● Body copy
● Category and product
descriptions
● Be UNIQUE
Building the
Foundation:
Content

13. This:
Building the Foundation: URLs
Not That:
http://www.apple.com/macbook-pro/
http://store.hp.com/webapp/wcs/stores/servlet/us/en/cat/Laptops

14. ● Go Flat
● Don’t bury or hide links
● Smart internal linking
Building the Foundation:
Site Architecture

15. Google it to see how many pages are
indexed in Google - site:mydomain.com
Indexed Much?

16. ● Product name, price
● Product availability
● Limited time offers
● Ratings & reviews
● Images
● Videos
Add Structured Data Markup

17. OngoingContentStrategy

20. ● Keep it natural
● Product reviews
● Press
● Linkable content (link bait)
● Social sharing
● Get creative, be remarkable
The Right Kinds of Links

21. Keep it Natural

22. ● It’s going to take a while.
● Track your progress and keep
working at it.
● Work your way up the totem pole:
gradually tackle more competitive
keyword themes
● Watch for other opportunities to
capture space on the SERPs
Keep on Keepin’ on

23. Twitter: @davebascom
Linkedin: linkedin.com/in/davebascom
Email: dave.bascom@fitmarketing.com
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