When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
Everything you need to know about 1 on 1s to prevent turnover and motivate yo...Jason Evanish
1 on 1 meetings are the single best tool a manager has to prevent turnover and drive performance with their teams. We share how you can start and make the most of these incredibly valuable meetings.
Whether you are replacing your performance reviews with 1 on 1s, or looking for ways for your managers to improve the 1 on 1s they already have, this is the deck for you.
We cover the latest research from places like Harvard and Stanford, as well as the timeless best practices great leaders like Andy Grove and Dale Carnegie have been using for decades.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty,
“We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
Everything you need to know about 1 on 1s to prevent turnover and motivate yo...Jason Evanish
1 on 1 meetings are the single best tool a manager has to prevent turnover and drive performance with their teams. We share how you can start and make the most of these incredibly valuable meetings.
Whether you are replacing your performance reviews with 1 on 1s, or looking for ways for your managers to improve the 1 on 1s they already have, this is the deck for you.
We cover the latest research from places like Harvard and Stanford, as well as the timeless best practices great leaders like Andy Grove and Dale Carnegie have been using for decades.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty,
“We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Continuous Deployment is gaining popularity with companies like Facebook and Etsy, but its successful implementation creates technical challenges and will require any team to make workflow changes.
Learn how Kitchensurfing switched to continuous deployments and how they’ve grown from one deploy a week to 10+ deploys a day with zero downtime and zero worries, thanks to MongoDB.
Hear about our workflow, the tools we use, and how we manage communication with product owners to make sure everyone is always in the loop.
With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year?
See how leading subscription businesses are planning to:
1. Budget for hiring and scaling a CSM team that maps to company performance and account models.
2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue.
3. Consider other Customer Success investments in education and networking to transform their teams into best in class.
How to Be a Product Manager – Denver Startup Week 2015Galvanize
Four product experts from the startup scene share insights about how to be an effective product manager.
Natty Zola, Managing Director for TechStars Boulder
Eric Carlson, Director of Product at Kapost
Dan Podsedly, VP and General Manager of Pivotal Tracker
Jared Polivka, Chief Evangelist at Galvanize
Shut Up and Take My Money: LEGO Does CrowdsourcingTim Courtney
This presentation was given on March 11, 2013 at SXSW Interactive in Austin, TX. Here is the orignial description from the conference schedule:
Come hear from the intrapreneurs with a web-startup mindset who opened the LEGO Group to solicit and deliver crowdsourced products. In 2011, LEGO opened its factory doors with LEGO CUUSOO, allowing fans to propose designs for new products and collect votes from their peers. The LEGO Minecraft proposal in late 2011 took the beta site (and the Internet) by storm and became a hit product of the summer.
But to LEGO fans with high expectations, something seemed rotten in Denmark. Transforming this crowdsourcing dream into reality was a lot harder than stacking a few bricks together. LEGO CUUSOO allowed acute demand to emerge overnight, and when it did, production resources in the traditional manufacturing company remained fixed and finite. The company learned pointed lessons about transforming fan concepts into real products under public scrutiny, and will share hard-learned best practices that will help you allow your fans to drive product innovation.
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
"Everything you thought you knew about marketing is obsolete.
We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.
A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.
Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."
The Griffin Farley Search for Beautiful Minds in New York City is an advertising strategy and planning bootcamp program created and managed by BBH NY. I spent the weekend masterclass with 44 other aspiring planners from the US and beyond. My team and I created a strategy for the business, KitchenSurfing and were selected to be 1 of the 4 Finalist presenters out of 11 teams to present to a room of 200+ at Google NY.
Our hearts are still pounding and pulse still racing from this beautiful experience.
19 Growth Hacker Quotes: Thoughts on the Future of MarketingRyan Holiday
Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.
http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
"Everything you thought you knew about marketing is obsolete.
We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.
A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.
Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
Customer Success Cubed - The Simplest Guide you will ever FindTotango
Presentation by Guy Nirpaz, CEO at Totango.
The simplest guide you will ever find to help you succeed in Customer Success. Presented at the Totango Customer Success Silicon Valley Meetup.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Grow Your Business Using Social Media MarketingRobyn Cavallaro
Discover the power of Social Media Marketing for your business. Perfect for the small business owner need a quick summary of social platforms and how to use them effectively.
Introduction to Social Media for Financial ProfessionalsAdvisorDeck
This deck is part of a webinar. In that webinar ( http://www.youtube.com/watch?v=1P36ZBPXS6Q ), we discuss how social media relates to your registered rep or financial advising business and how you can best utilize AdvisorDeck’s social media features to build your online presence and engage with potential customers as a financial professional.
Topics covered include:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign
- Cultural differences between Twitter, Facebook and LinkedIn
- Sample recommended social media schedule
- FINRA compliance issues to consider
Recently added AdvisorDeck social media features will also be covered:
- Ability to post to individual social media networks without updating your blog
- View a record of all posts published by all members of the team
- Posts Overview now includes posts to a single social network by a particular individual
We discuss functionality, sample use cases and more! Whether you’re a complete novice or just recently diving into the wonderful world of social media, this webinar is for you.
What's your Big Mac? Growth Hacking Presentation @Atlassian HQTyler Wilchek
Tyler Wilchek is a full stack Growth Hacker with experience across Online marketing acquisition, Website optimisation through A/B testing, Strategic data analysis, and Product management. A passionate growth hacker, he has trained with Google (SEM) and Optimizely (A/B Testing) in the US, and learned startup execution from the best of the best at two Rocket Internet startups.
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Social media is the most powerful medium to promote your business and increase revenue. Check some of the social media tips which are helpful to grow your online business.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Bad Rhino: Social Media Marketing for JewelersBad Rhino Inc
Bad Rhino Case Study for Successful Jeweler Social Media Marketing
See more here: http://youtu.be/RDTdC1Pti_8
Visit Bad Rhino at: http://www.badrhinoinc.com/
For more Social Media Tips: http://www.badrhinorumblings.com
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
Similar to 150 Growth Leaders You Must Follow on Twitter (20)
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5. • Coined the term “growth hacker”
• Running the GrowthHackers.com community
• Previously growth at Dropbox, LogMeIn, Uproar,
Eventbrite, and Lookout
Founder and CEO,
Qualaroo
FOLLOW ON TWITTER
Sean Ellis
6. • Co-founder of Full Stack Marketing
• Head of Growth at Qualaroo and GrowthHackers
• Over 15+ years of growth experience
• His newsletter is a must subscribe to
Morgan Brown
COO, Inman News
FOLLOW ON TWITTER
7. • SaaS growth expert and advisor
• Co-founded CrazyEgg and KISSMetrics
• Curates excellent SaaS content on his newsletter
Hiten Shah
Board Member,
KISSMetrics
FOLLOW ON TWITTER
8. • Founding partner of 500 Startups
• Introduced the famous Pirate Metrics (AARRR)
• Growth hacking expert and startup advisor
Dave McClure
Founding Partner, 500
Startups
FOLLOW ON TWITTER
9. • Founder of Mattermark
• Excellent source on startup growth for entrepreneurs
• Startup funding thought leader
Danielle Morrill
CEO & Co-founder,
Mattermark
FOLLOW ON TWITTER
10. • Founder of YCombinator and startup advisor
• Writes excellent essays on startups and growth
Paul Graham
Co-Founder,
YCombinator
FOLLOW ON TWITTER
11. • Growth at Uber
• Respected tech writer focused on mobile products,
metrics, user growth, and virality
• Advises high growth startups
Andrew Chen
Supply Growth, Uber
FOLLOW ON TWITTER
12. • Author of ‘The Lean Startup’
• Startup advisor and lecturer
• Teaches growth through a methodical process
Eric Ries
Author, The Lean
Startup
FOLLOW ON TWITTER
13. • Serial entrepreneur and growth marketing expert
• Founder of App Sumo
• Previously growth at Mint.com and Facebook
Noah Kagan
Chief Sumo,
AppSumo
FOLLOW ON TWITTER
14. • Serial entrepreneur turned VC
• Currently the General Partner at Upfront Ventures
• Advocate of growth hacking
• Writes about startup, marketing, PR, and sales on his
blog
Mark Suster
General Partner,
Upfront Ventures
FOLLOW ON TWITTER
15. • Founder of Moz
• The best source for SEO and Google Updates
• Co-founded the Inbound.org community for online
marketers
Rand Fishkin
CEO & Founder, Moz
FOLLOW ON TWITTER
16. • Founder and CTO of Hubspot
• Runs the OnStartups.com community for startup
founders
• Expert on inbound marketing
Dharmesh Shah
Founder and CTO,
Hubspot
FOLLOW ON TWITTER
17. • Partner at Greylock and startup advisor
• Previously product development at LinkedIn,
Facebook, and Twitter
• Consumer tech growth expert
Josh Elman
Partner, Greylock
FOLLOW ON TWITTER
18. • VC at the Foundry Group
• Co-founder of Tech Stars
• Advises startups on growth
Brad Feld
Managing Director,
Foundry Group
FOLLOW ON TWITTER
19. • Founder of ProductHunt
• Passionate about products
• Expert at growing a vibrant community
Ryan Hoover
Founder, Product
Hunt
FOLLOW ON TWITTER
20. • Co-founder CrazyEgg and KISSMetrics
• Advises multiple Fortune 500 companies on growth
• Writes epic content on his many blogs
Neil Patel
Co-Founder,
KISSMetrics
FOLLOW ON TWITTER
21. • Growth at Wealthfront
• Previously growth at Facebook, Twitter, and Quora
• Advises startups through Greylock Partners
Andy Johns
VP of Growth,
Wealthfront
FOLLOW ON TWITTER
22. • SaaS Consultant
• Moderator for GrowthHackers and ProductHunt
• Previously Head of Content for GrowthHackerTV and
Growth at Inbound.org
Nichole Elizabeth
SaaS Consultant &
Customer Success
Evangelist
FOLLOW ON TWITTER
23. • Co-founder of Buffer
• Advisor to entrepreneurs and startups on growth
• Growing his company through transparency and
holacracy
Joel Gascoigne
Co-Founder and
CEO, Buffer
FOLLOW ON TWITTER
24. • Author of ‘Hooked: How to Build Habit-Forming
Products’
• Expert on product psychology and user behavior
Nir Eyal
Author, Hooked
FOLLOW ON TWITTER
25. • One of the top minds in growth
• Serial entrepreneur currently at Sidekick at HubSpot
• Releases some of the best growth content
coelevate.com
Brian Balfour
VP of Growth,
HubSpot
FOLLOW ON TWITTER
26. • Founder of Clarity
• One of the leading experts on growth hacking
Dan Martell
Founder & CEO,
Clarity.fm
FOLLOW ON TWITTER
27. • VC at Redpoint
• Go-to-expert for SaaS metrics
Tomasz Tunguz
Partner, Redpoint
Ventures
FOLLOW ON TWITTER
28. • Co-founder Single Grain and VP of Growth at When I Work
• Contributor to Forbes, WSJ, Entrepreneur, Business Insider,
and Inc.
• Author of ‘Content Marketing Playbook’ and ‘100 Days of
Growth’
Sujan Patel
VP of Marketing,
When I Work
FOLLOW ON TWITTER
29. • Previously led the growth team at Facebook
• Frequently speaks about the keys to startup growth
Chamath Palihapitiya
Managing Partner,
The Social+Capital
Partnership
FOLLOW ON TWITTER
30. • Co-founded 37signals, now Basecamp
• Co-authored ‘Rework’
• Shares advice on starting and growing a business on
his blog
Jason Fried
Co-founder & CEO,
Basecamp
FOLLOW ON TWITTER
31. • Author of 18 best-sellers
• Described as the “Marketing Wizard”
• Serial entrepreneur and founder of two separate
companies
Seth Godin
Author, Permission
Marketing & Others
FOLLOW ON TWITTER
32. • Founder of YesGraph
• Previously growth at Dropbox
• Go-to-expert for building referral and virality
experiments
Ivan Kirigin
CEO, YesGraph
FOLLOW ON TWITTER
33. • Founder of CopyHackers
• Previously Intuit and Conversion Rate Experts
• Expert on copywriting and CRO
Joanna Wiebe
Copywriter &
Founder, Copy
Hackers
FOLLOW ON TWITTER
34. • Growth at Airbnb
• Previously growth at Voxer
• Expert on mobile acquisition
Gustaf Alströmer
Product Lead Growth,
Airbnb
FOLLOW ON TWITTER
35. • Venture Partner at Spark Capital
• Advises high growth consumer companies
• Previously general manager at Zynga
Nabeel Hyatt
Venture Partner,
Spark Capital
FOLLOW ON TWITTER
36. • General Partner at Matrix Partners
• Serial entrepreneur and expert on SaaS growth
• Board member of numerous companies, including
Hubspot
David Skok
General Partner,
Matrix Partners
FOLLOW ON TWITTER
37. • Digital Marketing Evangelist at Google
• Best-selling author of ‘Web Analytics 2.0’
• Go-to-expert on Google Analytics
Avinash Kaushik
Digital Marketing
Evangelist, Google
FOLLOW ON TWITTER
38. • Partner at YCombinator
• Advises high-growth startups
• Runs PostHaven, the blogging platform
Garry Tan
Co-founder,
Posthaven
FOLLOW ON TWITTER
39. • Founder of Attach.io and Closing Call
• Frequent contributor to the growth community with
helpful marketing tips
• Blogs about startup marketing, acquisition, and
growth on his blog
Ryan Gum
CEO, Attach
FOLLOW ON TWITTER
40. • Helped coin “growth hackers” with Sean Ellis
• Author of ‘The Entrepreneur’s Guide to Customer
Development’ and ‘The Lean Entrepreneur’
• Mentors entrepreneurs at 500 Startups
Patrick Vlaskovits
Co-founder & CEO,
Superpowered
FOLLOW ON TWITTER
41. • Founder of Intercom
• Writes about business, design, and product
management on the Intercom blog
Des Traynor
Chief Strategy
Officer, Intercom
FOLLOW ON TWITTER
42. • Founder of Sprig and Udemy
• Previously growth advisor for Lyft
• Frequent speaker about startup growth
Gagan Biyani
CEO, Sprig
FOLLOW ON TWITTER
43. • Founder of ConversionXL
• Go-to-expert on conversion rate optimization
• Frequent speaker and writer on CRO topics
Peep Laja
Founder,
ConversionXL
FOLLOW ON TWITTER
44. • VP of Marketing at Porch
• Previously Moz and BigDoor
• Over 8 years of growth marketing experience
• Extremely knowledgeable in many acquisition
channels
Joanna Lord
VP of Marketing,
Porch
FOLLOW ON TWITTER
45. • Founder of Wordstream
• One of the leading experts on PPC
• Contributor to Forbes, Search Engine Journal, Moz,
and Inc.
Larry Kim
Founder, Wordstream
FOLLOW ON TWITTER
46. • Founder of SaaStr
• Grew SaaStr from a blog to a company with $100m+
in ARR
• Writes excellent SaaS content on the site
Jason M. Lemkin
Managing Director,
Storm Ventures
FOLLOW ON TWITTER
47. • Founder of OneMonth
• Teaches fundamental skills in programming, design,
and growth hacking through his company
Mattan Griffel
Co-Founder & CEO,
One Month
FOLLOW ON TWITTER
48. • Founder of UserOnboarding
• Go-to-expert on retention and on-boarding
• Author of ‘The Elements of User Onboarding’
Samuel Hulick
User Onboarding
Champion,
UserOnboard
FOLLOW ON TWITTER
49. • Engineering Lead for push notifications and emails at
Pinterest
• Previously growth at Shopkick
• Regarded as one of the best experts on mobile
growth
John Egan
Growth Engineering
Manager, Pinterest
FOLLOW ON TWITTER
50. • VP of Growth at Wealthfront
• Seasoned growth leader
• Previously eBay, About.com, and LinkedIn
Elliot Shmukler
VP Product and
Growth, Wealthfront
FOLLOW ON TWITTER
51. • Founder of GrooveHQ
• Advocate of transparency to drive startup growth
• Dishes out actionable insights on customer
development, growth, and productivity
Alex Turnbull
Founder & CEO,
Groove
FOLLOW ON TWITTER
52. • Founder of Quint Growth Partners
• Go-to-expert on analytics
• Helps companies grow through optimizing retention
and acquisition
Jamie Quint
Co-Founder,
Interstate Analytics
FOLLOW ON TWITTER
53. • Currently Sixteen Ventures
• Helped over 300 SaaS companies accelerate growth
through optimizing the customer lifecycle
• Writes on his blog about SaaS growth strategies
Lincoln Murphy
Customer Success
Evangelist, Gainsight
FOLLOW ON TWITTER
54. • Currently working at Everlane
• Product-driven and data-inspired growth hacker
• Previously growth at StumbleUpon and the Mitt
Romney campaign
Aaron Ginn
Growth Product
Manager, Everlane
FOLLOW ON TWITTER
55. • Senior Growth Marketer at Sidekick
• Expert at driving growth through content marketing
• Co-authored ‘Twitter for Dummies’ and marketing
lecturer at Isenberg UMass
Anum Hussain
Senior Growth
Marketer,
Hubspot
FOLLOW ON TWITTER
56. • Founder of SocialTriggers
• Helps businesses growth through data-driven
marketing and content marketing
• Contributor to Forbes, Inc, Entrepreneur, and
Huffington Post
Derek Halpern
Founder, Social
Triggers
FOLLOW ON TWITTER
57. • Co-authored ‘Traction Book: A Startup Guide to
Getting Customers’
• Outlines a framework for finding channels that will
bring customer growth in ‘Traction’
Gabriel Weinberg
CEO & Founder,
DuckDuckGo
FOLLOW ON TWITTER
58. • Head of Growth at Emissary
• Previously the Entrepreneur in Resident at Tradecraft
and co-founder of Leftover
• Extremely helpful to young marketers just starting in
growth
Lyle McKeany
Head of Growth,
Emissary
FOLLOW ON TWITTER
59. • Currently runs Hey
• Active angel investor in San Francisco
• Previously General Manager at Zynga
Siqi Chen
CEO, Hey
FOLLOW ON TWITTER
60. • Author of ‘Growth Hacker Marketing’
• Previously Head of Marketing at American Apparel
• Authored two other best-sellers
Ryan Holiday
Author, Growth
Hacker Marketing &
Others
FOLLOW ON TWITTER
61. • Co-founder of Amazemeet
• Advises entrepreneurs in her spare time
• Writes about startups, content marketing, and
growth on her blog
Violeta Nedkova
Marketing Consultant
FOLLOW ON TWITTER
62. • Serial web entrepreneur
• Founder of Drip and Co-founder of MicroConf
• Writes about self-funding and startup growth on his
blog
Rob Walling
Founder, Drip
FOLLOW ON TWITTER
63. • Founder of Smart Bear
• Currently runs WPEngine and a mentor at Capital
Factor
• Writes about startup growth and marketing on his
blog
Jason Cohen
Founder, WP Engine
FOLLOW ON TWITTER
64. • Content Editor at Vero
• Runs an excellent blog that teaches marketers how
to drive growth through email engagement
Jimmy Daly
Head of Content
Marketing, Vero
FOLLOW ON TWITTER
65. • CEO of Wealthfront
• Previously LinkedIn, eBay, and Apple
• Served as an executive in residence at Greylock
Partners
Adam Nash
President & CEO,
Wealthfront
FOLLOW ON TWITTER
66. • Co-authored ‘Lean Analytics’
• Currently the VP of Product at VarageSale
• Writes about analytics, startups, and product
management on the Instigator blog
Ben Yoskovitz
VP of Product,
VarageSale
FOLLOW ON TWITTER
67. • Lead Product Manager for Growth at YikYak
• Previously product marketer at Google and user
acquisition at HipMunk
Julie Zhou
Lead Product
Manager, Yik Yak
FOLLOW ON TWITTER
68. • Founder of Circle of Moms and Team Rankings
• Previously growth at LinkedIn and PayPal
• Currently Growth Hacker in Residence at 500 Startups
Mike Greenfield
Angel Investor &
Adviser
FOLLOW ON TWITTER
69. • Currently Head of Growth Engineering at Twitter
• Founder of Hi5
• Previously CTO of Bebo
Akash Garg
Sr. Director of
Engineering, Twitter
FOLLOW ON TWITTER
70. • Co-founded WPCurve and Helloify
• Authored ‘The 7 Day Startup: You Don’t Learn Until
You Launch’
• Expert and speaker on content marketing
Dan Norris
Co-founder, WP
Curve
FOLLOW ON TWITTER
71. • CEO and founder of Color Genomics
• Founded Mixer Labs, acquired by Twitter
• Previously product manager at Google and VP of
Growth, International and Revenue at Twitter
Othman Laraki
Co-founder, Color
Genomics
FOLLOW ON TWITTER
72. • Author of ‘App Design Handbook’ and two other
books
• Bootstrapped an email marketing company
• Teaches online marketing on his blog
Nathan Barry
Founder, ConvertKit
FOLLOW ON TWITTER
73. • Growth at Zumper
• A young growth marketer that knows how to hustle
• An up and coming growth leader you must follow
Ina Herlihy
Growth, Zumper
FOLLOW ON TWITTER
74. • Co-founded Unbounce
• One of the best CRO experts out there
• Writes about landing pages, A/B testing, and CRO on
the Unbounce blog
Oli Gardner
Co-founder,
Unbounce
FOLLOW ON TWITTER
75. • Leads content strategy at Help Scout
• Helped the company grow to be one of the best
growth blogs on the web
• Writes about content marketing on his personal blog
Gregory Ciotti
Marketing, Help
Scout
FOLLOW ON TWITTER
76. • Specialist in SaaS growth marketing
• Over 7+ years of experience in growth
• Helps businesses generate more revenue through
acquisition and retention
Pierre Lechelle
SaaS Marketer &
Growth Marketer
FOLLOW ON TWITTER
77. • Founded Polar and Bagcheck, acquired by Google and
Twitter
• UX expert and helped pioneer the mobile first design
movement
• Writes about device strategy and interaction design on his
blog
Luke Wroblewski
Product Director,
Google
FOLLOW ON TWITTER
78. • Founder of Copyblogger
• Bootstrapped three popular software products
without any outside investments
• Regarded as one of the pioneers of the content
marketing industry
Brian Clark
CEO, Rainmaker
Digital
FOLLOW ON TWITTER
79. • Co-author of ‘Product Hunt Manual’
• Co-founder and Head of Marketing for Fittr
• Writes about growth and startups on her blog
Kiki Schirr
Co-founder, Fittr
FOLLOW ON TWITTER
80. • Currently managing NFX Guild in San Francisco
• Regarded as one of the best minds in growth
• Helped 10 companies achieve high growth
James Currier
Managing Partner,
NFX Guild
FOLLOW ON TWITTER
81. • Currently Entrepreneur-in-Residence for SV Angel
• Previously Square and founded Socialmoth
• Advisor to entrepreneurs and startups
Paul McKellar
Entrepreneur-in-
Residence, SV Angel
FOLLOW ON TWITTER
82. • Co-founded Price Intelligently
• Go-to-expert in SaaS pricing strategies
• Previously led Strategic Initiatives for Gemvara and
Economist at Google and the NSA
Patrick Campbell
Co-founder & CEO,
Price Intelligently
FOLLOW ON TWITTER
83. • Marketing at Shopify
• Former editor for ConversionXL
• Regarded as one of the top experts in CRO
Tommy Walker
Marketing, Shopify
FOLLOW ON TWITTER
84. • Founder of Backlinko
• Regarded as one of the leading SEO experts
• Transparent with his own processes for generating
massive amounts of traffic to his blog
Brian Dean
Founder, Backlinko
FOLLOW ON TWITTER
85. • Distribution Hacker in Residence for 500 Startups
• Extremely knowledgeable on analytics and growth
• Previously held roles at Stellar.org and Walmart Labs
Tammy Camp
Distribution Hacker in
Residence, 500
Startups
FOLLOW ON TWITTER
86. • CMO for Sticker Mule and Button Frog
• Founded the marketing firm MiliSense
• Previously growth at GrowthHackers
Everette Taylor
CMO, Sticker Mule /
Button Frog
FOLLOW ON TWITTER
87. • Co-authored ‘Traction: A Startup Guide to Getting
Customers’
• Currently the Director of Revenue at Exceptional
• Teaches programming for marketers
Justin Mares
Co-author, Traction
Book
FOLLOW ON TWITTER
88. • Partner at GrowthX Fund
• Previously founded Match.com and partner at SVG
Syndicate and Tradecraft
Will Bunker
Founding Partner,
GrowthX
FOLLOW ON TWITTER
89. • Associate Product Manager at Google
• Writes excellent content about growth and
marketing on his blog
• Frequent contributor to the GrowthHackers
community
Nate Desmond
Associate Product
Marketing Manager,
Google
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90. • Co-founder and CTO of LivingSocial
• Previously built tech teams at multiple companies
• Focused on data-driven product development
Aaron Batalion
Angel Investor,
Batalion Capital
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91. • Expert on social media and SEO
• Previously held roles at Mashable and Lifehacker
• Author of ‘The New Community Rules’
• A professional hustler involved in the growth of many
companies
Tamar Weinberg
Chief Strategy
Officer, Small
Business Trends
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92. • Co-founded Everlane
• Runs the immersive coding school, Dev Bootcamp
• Regarded as an expert on virality
Jesse Farmer
Co-founder,
CodeUnion
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93. • Co-authored ‘Lean Analytics’ and three other books
• Serial entrepreneur that helped launch multiple
startup conferences
Alistair Croll
Founding Partner,
Startupfestival
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94. • CEO of Close.io
• Helped many companies like Foursquare and
General Assembly scale their growth
• One of the best sales hackers in the business
Steli Efti
CEO, Close.io
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95. • Director of Acquisition and Growth for Ramit Sethi’s “I
Will Teach You To Be Rich”
• Previously Director of Marketing for KISSMetrics
• One of the most versatile growth minds
Lars Lofgren
Director of Growth, I
Will Teach You To Be
Rich
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96. • Co-founded Treehouse
• Writes about entrepreneurship and startups on his
blog
• One of the most followed entrepreneurs for his
transparency in building a company from scratch
Ryan Carson
CEO & Founder,
Treehouse
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97. • Leads the Growth and Product team at Pinterest
• Previously held product marketing and platform
development roles at Facebook
• One of the top advocates for women in growth
Cat Lee
Head of Growth &
Product, Pinterest
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98. • CEO of Single Grain
• Runs Growth Everywhere on the side
• Frequent contributor to Entrepreneur, Search Engine
Watch, and Social Media Examiner
Eric Siu
CEO, Single Grain
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99. • Co-founder of Distilled
• Speaker on online marketing and SEO at SearchLove
conferences
• Trains online marketers on SEO through DistilledU
Will Critchlow
Founder & CEO,
Distilled
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100. • CEO of ioseed
• Consults on marketing automation and user
experience
• Regarded as a very knowledgeable data scientist
Jim Gray
CEO, ioseed
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101. • Co-founded Fedora and GrowHack
• Advises startups on growth and acquisition
• Teaches onboarding through his Udemy course
Conrad Wadowski
Co-founder, Fedora
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102. • VP of Growth at Facebook
• Previously marketing manager at eBay
• Experimented with growth most of his life, and ran
many top ranking websites in his time at university
Alex Schultz
VP of Growth,
Facebook
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103. • CEO of MediaSpike and resident mentor at 500
Startups
• Serial entrepreneur, started 7 companies
• Built one of the first Facebook game marketplaces
Blake Commagere
Founder & CEO,
MediaSpike
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104. • Founder of NomNom Insights
• Previously led the growth team at Geckoboard
• Currently teaches digital marketing at General
Assembly
Sofia Quintero
Founder & CEO,
NomNom Insights
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105. • Co-founder of PlanitWide
• Director of Engagement and Analytics for
GrowthHackers
• Very knowledgeable on many growth topics
Anuj Adhiya
Co-founder,
PlanitWide
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106. • CEO of Baremetrics
• Serial entrepreneur, founded four other startups
• Pioneer in the startup transparency movement
Josh Pigford
Founder, Baremetrics
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107. • Growth Product Manager for GrowthHackers
• Previously product manager at Qualaroo and co-
founder of Wellen Surf
Dylan La Com
Product Manager,
GrowthHackers
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108. • Runs the tech incubator, Monkey Inferno
• Previously co-founded Bebo
• Helped Tickle scale their growth
Michael Birch
Founder, The Battery
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109. • Co-founder and CMO of Autosend
• Writes on the Autosend blog, an excellent resource
for aspiring growth marketers
• Answers growth hacking questions on Quora
Ashli Norton
Co-founder,
Autosend.io
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110. • Co-founder and Head of Growth at Twoodo
• Founder of Growth Hackers Amsterdam, contributor
at the Next Web, and mentor at Startup Bootcamp in
Amsterdam
David Arnoux
Co-founder, Twoodo
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111. • Author of ‘Landing Page Optimization’
• CEO of Site Tuners
• Regarded as one of the best minds in the CRO
industry
Tim Ash
CEO, SiteTuners
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112. • Drove growth at several startups including Mavenlink
and Panetheon
• Ran online marketing for the book ‘The Lean
Entrepreneur’ and the ‘Paleo Hacks’ website
Casey Armstrong
President, Armstrong
Companies
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113. • Co-founded Fedora
• Acquired more than 20,000 customers and $200k+ in
sales through a single Product Hunt launch
• Launched a Facebook widgets business and earned
over $1M in college
Ankur Nagpal
Founder & CEO,
Fedora
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114. • Venture Hacker at Angelist
• Co-founded Lookmark
• Previously engineering at Hot or Not and Mega Tasty
Dave Zohrob
Venture Hacker,
AngelList
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115. • Head instructor for growth at Tradecraft
• Previously the Marketing Director at GoodApril,
acquired by Intiut
• He helps young marketers succeed in traction roles
at startups
Graham Hunter
Head of Growth
Marketing, Tradecraft
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116. • Head of New Business at Mixpanel
• Data-driven sales leader with 10+ years experience
driving revenue growth at enterprise startups
• Writes about data and analytics on her blog
Aliisa Hodges
Director of Sales,
Mixpanel
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117. • Partner at Lightspeed Venture Partners
• Invests in massive scale social media companies
• Previously General Manager at Netscape
• Writes about growth on the LSVP blog
Jeremy Liew
Managing Director,
LSVP
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118. • Head of Growth & Marketing at Creative Market
• Co-founded and exited BranchOut
• Previously growth at Tickle
Zack Onisko
Head of Growth &
Marketing, Creative
Market
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119. • Teaches entrepreneurs how to drive growth through
storytelling on his site, Threadling
• Previously product marketing roles at VentureBeat,
Salesforce, Twilio, and Asana
Dan Kaplan
Owner, Threadling
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120. • User acquisition growth at Pinterest
• Previously Consumer Marketing Director at GrubHub
• Writes about growth on his blog
Casey Winters
Growth Lead,
Pinterest
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121. • Runs content for eFounders
• Driven and accomplished content marketing hero
• Runs the popular newsletter, SaaSClub
Rachel Vanier
Content Marketing &
PR, eFounders
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122. • Director of Growth at Neighborly
• Growth marketer with over 7 years of experience
• Previously led growth and user acquisition at
RealScout
Benjamin Hoffman
Director of Growth,
Neighborly
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123. • CEO of Growbots
• Customer acquisition expert and bootstrap
entrepreneur who founded three different startups
Greg Pietruszynski
CEO & Co-founder,
Growbots
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124. • Product Manager for Messenger at Facebook
• Runs Ooga Labs, a tech incubator in Silicon Valley
• Previously growth at Tickle and PayPal
Stan Chudnovsky
VP of Growth, PayPal
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125. • Founder of Portent
• Author of ‘One Trick Ponies Get Shot’
• Has a wide knowledge of SEO, analytics, and
copywriting
Ian Lurie
CEO & Founder,
Portent
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126. • CEO of Vouch
• Serial entrepreneur and angel investor in 30+ startups
• Previously product manager at Google and PayPal,
also growth engineering at TaskRabbit
Yee Lee
CEO, Vouch
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127. • Founder and CEO of Platform Thinking
• Advisory roles at Skillshare, CoFoundersLab, 500
Startups, Stanford Business School, and INSEAD
• Go-to-expert in platform strategy
Sangeet Paul C
Founder & CEO,
Platform Thinking
Labs
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128. • Consultant with 14+ years of experience in e-
commerce CRO, web design, and landing pages
• Advises retail brands and startups on converting
visitors
Alex Harris
Creative Director &
Web Designer
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129. • Growth at Quora
• Highly regarded as a product engineer
• Previously engineer at Zynga
Robert Cezar Matei
Product, Quora
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130. • Co-founded Hi5 and Tagged
• Expert on viral loops and viral marketing
• Active investor in 19+ different startups
Greg Tseng
Founder & CEO,
if(we)
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131. • Head of Growth at Uber
• Previously Head of International Growth at Facebook
• Co-founded friend.ly
• Go-to-expert at growing social products
Ed Baker
Head of Growth, Uber
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132. • Co-founder of Rapportive
• Currently working on the LinkedIn product, Intro
• Active investor and advisor to many tech startups
Rahul Vohra
CEO & Co-founder,
Rapportive
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133. • Director of Growth at Everwise
• Previously marketing at ThinkApps
• Currently runs Founder Insights
• Writes about content marketing and blog growth
Benji Hyam
Director of Growth
Marketing, Everwise
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134. • Partner at Founder Equity and professor at the
Kellogg School of Management
• Previously founded Digital Intent
• Speaker on startup growth
Sean Johnson
Partner, Founder
Equity
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135. • Director of Growth and Product at Teespring
• Previously SEO strategist for startups and Fortune 500
companies
• A true data nerd who writes about growth on his
blog
Jesse Avshalomov
Director of Product &
Growth, Teespring
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136. • Growth marketer at Safari Books Online
• Previously growth engineer at YesGraph
• Writes about growth and A/B testing on the Gainbits
blog
Luke Thomas
Growth, Crystal
Project
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137. • Content Marketing Manager at Shopify
• Writes about data-driven e-commerce growth and
building an email list on the Shopify blog
Mark Macdonald
Content Manager,
Shopify
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138. • Co-founder of Xoopit, acquired by Yahoo
• Previously Director of Product Management at
Yahoo
• Currently Chief Product Officer at Minerva Project
Jonathan Katzman
Chief Product Officer,
Minerva Project
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139. • SEO Project Manager at Airbnb
• Founder of ClickMinded
• Teaches entrepreneurs SEO through his online course
• Previously SEO for Emerging Markets at PayPal
Tommy Griffith
SEO Project Manager,
Airbnb
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140. • VP of Growth for WyzAnt Tutoring
• Customer-focused and data-driven growth leader
Previously held roles at Lyft, Shutterfly, Kodak,
Expedia, Hotwire, Target, and Ford
Adam Fishman
VP of Growth, WyzAnt
Tutoring
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141. • Growth engineer at Stripe
• Previously Principal Engineer at Etsy
• Technical advisor to Medium
Dan McKinley
Engineering, Stripe
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142. • CMO at Shopify
• Previously Head of Product at Kijiji
• Well known for giving insightful career advice to
young marketers
Craig Miller
CMO, Shopify
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143. • Head of Customer Success at Segment
• Managed analytics for over 100 websites and apps
• Helps companies make better sense of their analytics
and data through the Segment blog
Jake Peterson
VP of Success,
Segment
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144. • Director of Inbound Marketing at Varonis
• Authored ‘Learn Ruby the Hard Way’
• Blogs about growth marketing in his spare time
Rob Sobers
Director of Inbound
Marketing, Varonis
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145. • Co-founder of Run Hop
• Previously held growth engineering roles at Medium
and Automattic and VP of Marketing for Justin.TV
• Helps startups measure and improve user
engagement
Evan Solomon
Advisor, Insidr.net
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146. • Runs the blog Affiliate Tip and co-founded Affiliate
Summit
• Authored ‘Successful Affiliate Marketing for
Merchants’
• Go-to-expert on affiliate marketing
Shawn Collins
Co-founder, Affiliate
Summit
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147. • Marketing Manager at Hubspot
• Hosts the ‘Tech In Boston’ and ‘Hubspot Growth
Show’ podcasts
• Expert on product marketing and customer
development
Dave Gerhardt
Marketing, Hubspot
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148. • Marketing Hustler at Close.io
• Writes actionable sales advice on the Close.io blog
• Regularly contributes useful content on
GrowthHackers
Ramin Assemi
Marketing Hustler,
Close.io
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149. • Content Marketing Manager and Copywriter for
When I Work
• Co-authored ‘100 Days of Growth’
• Previously editorial at SingleGrain and founder of
BulbStreet
Rob Wormley
Content Marketing
Manager, When I
Work
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150. • Founder of ChartMogul
• Previously Head of Growth in Asia for Zendesk
• Expert in measuring and understanding subscription
revenues
Nick Franklin
CEO, ChartMogul
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151. • CEO of Kitchensurfing
• Previously Director of Product at Zynga
• Set the social gaming company’s product strategy,
distribution, and analytics
Jon Tien
CEO, Kitchensurfing
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152. • Founder of Vast, Chain, FriskyLabs, and Compare
People
• Regarded as a one man hacker army
• Superstar at building scalable web products
Ivko Maksimovic
Founder, chainn.com
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153. • Technical Lead on the Consumer Growth team at
Eventbrite
• Builds internal and customer facing tools to promote
growth
• Helped significantly impact the growth of Eventbrite
Daniel Silverstein
Principal Software
Engineer, Eventbrite
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154. • VP of Growth at Transferwise
• Previously growth at HouseTrip and Holiday Extras
• Expert on NPS driven growth
• Active startup growth advisor
Nilan Peiris
VP Growth,
TransferWise
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