SlideShare a Scribd company logo
vvz
The secret to
a successful
Influencer
Marketing
campaign
101 on Influencer Marketing
• Word of Mouth – Digitally
• Brand Ambassador
• Key/Celebrity Influencers, Social Influencers and Peer Influencers
What is Influencer Marketing?
• Ad Blockers
• Neutral + Engaging – Not an Ad
• SEO + Organic Growth
Why use Influencer Marketing?
• New Brand/Product Launch
• Amplifying existing campaigns
• Long term brand building
• Events
• Content Creation (UGC)
What scenario’s is it relevant in
101 on Influencer Marketing
• Brand, its industry and the objective
• Demographic, Geography
• Reach, Engagement, Blog Metrics of influencer
• Quality of Content + Past Work
How to identify right influencer?
• Short Term: Engagement, Content Creation
• Mid Term: SEO
• Long Term: Brand Building, Loyalty, Sales
What ROI can you expect?
• Blogs, Social Media, Infographics, Videos, Vine, Blogger Meets
Formats
Challenges around influencer marketing
• Inability to attribute to ROI
• Getting the right influencers + Lack of large quality
influencers
• Focusing on wrong goals/metrics – e.g. Twitter Hashtag
• Transparency of Pricing – No metrics/benchmark
Challenges for a Brand
• Brief is not always clear
• Not enough freedom given
• Payment delays
• Changes mid way during campaign
• Not communicating expectations upfront
Challenges for an Influencer
ROI Metrics – Sample Tracking
Engagement
Number of Tweets
Number of Instagram Posts
Number of Blogposts
Amplification Spends
Facebook / Instagram
Twitter
Native Advertising
Other Platforms
Results
Total Impressions (Reach)
Total Visits to Landing Page (tracked via goo.gl / UTM Parameters)
Total Conversions (Leads, Campaign Engagement)
Key Metrics
Cost per Click (Amplification)
Cost per Reach (Amplfication)
~Reach to LP Visits Conversion %age
~Visits to Conversion %age
Digital Marketing For Results.
Follow us
www.influencer.in

More Related Content

Similar to influencerchaipecharchass.pdf

JG Marketing Design_Social Media Campaign Strategy
JG Marketing Design_Social Media Campaign StrategyJG Marketing Design_Social Media Campaign Strategy
JG Marketing Design_Social Media Campaign Strategy
Jessica Gold
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
Black Marketing
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
LinkedIn Sales Solutions
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Halifax Partnership
 
Social Selling Presentation - SMS Summit Chicago 2014
Social Selling Presentation - SMS Summit Chicago 2014Social Selling Presentation - SMS Summit Chicago 2014
Social Selling Presentation - SMS Summit Chicago 2014
Set2Close
 
Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)
Md Ekram
 
Fractional CMO Value Proposition
Fractional CMO Value PropositionFractional CMO Value Proposition
Fractional CMO Value Proposition
Alan See
 
Silkworm Overview 2016
Silkworm Overview 2016Silkworm Overview 2016
Silkworm Overview 2016
GWNelson
 
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Fresh Conference
 
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad Solution
 
40,000' view of influencer marketing
40,000' view of influencer marketing40,000' view of influencer marketing
40,000' view of influencer marketing
GWNelson
 
Mirum India Influencer Marketing Creds
Mirum India Influencer Marketing CredsMirum India Influencer Marketing Creds
Mirum India Influencer Marketing Creds
Mirum India - A WPP Group Company
 
Social media 101 for Business
Social media 101 for BusinessSocial media 101 for Business
Social media 101 for Business
Social Savvy Geek, LLC
 
5 choosing and attracting customers
5  choosing and attracting customers5  choosing and attracting customers
5 choosing and attracting customers
Incrementa consulting
 
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael LeanderDIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
Michael Leander
 
Reuters TV The Road to 1m viewers.pptx
Reuters TV The Road to 1m viewers.pptxReuters TV The Road to 1m viewers.pptx
Reuters TV The Road to 1m viewers.pptx
Molly Stark Dean
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
Michael Spencer
 
Driving Growth Through Social Media
Driving Growth Through Social MediaDriving Growth Through Social Media
Driving Growth Through Social Media
Clodagh O'Brien
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
Patty Swisher
 
HighRoad U Webinar: Measuring: Using Social Media to Grow Membership
HighRoad U Webinar: Measuring: Using Social Media to Grow MembershipHighRoad U Webinar: Measuring: Using Social Media to Grow Membership
HighRoad U Webinar: Measuring: Using Social Media to Grow Membership
HighRoad Solution
 

Similar to influencerchaipecharchass.pdf (20)

JG Marketing Design_Social Media Campaign Strategy
JG Marketing Design_Social Media Campaign StrategyJG Marketing Design_Social Media Campaign Strategy
JG Marketing Design_Social Media Campaign Strategy
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Selling Presentation - SMS Summit Chicago 2014
Social Selling Presentation - SMS Summit Chicago 2014Social Selling Presentation - SMS Summit Chicago 2014
Social Selling Presentation - SMS Summit Chicago 2014
 
Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)
 
Fractional CMO Value Proposition
Fractional CMO Value PropositionFractional CMO Value Proposition
Fractional CMO Value Proposition
 
Silkworm Overview 2016
Silkworm Overview 2016Silkworm Overview 2016
Silkworm Overview 2016
 
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
 
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
 
40,000' view of influencer marketing
40,000' view of influencer marketing40,000' view of influencer marketing
40,000' view of influencer marketing
 
Mirum India Influencer Marketing Creds
Mirum India Influencer Marketing CredsMirum India Influencer Marketing Creds
Mirum India Influencer Marketing Creds
 
Social media 101 for Business
Social media 101 for BusinessSocial media 101 for Business
Social media 101 for Business
 
5 choosing and attracting customers
5  choosing and attracting customers5  choosing and attracting customers
5 choosing and attracting customers
 
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael LeanderDIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
 
Reuters TV The Road to 1m viewers.pptx
Reuters TV The Road to 1m viewers.pptxReuters TV The Road to 1m viewers.pptx
Reuters TV The Road to 1m viewers.pptx
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
 
Driving Growth Through Social Media
Driving Growth Through Social MediaDriving Growth Through Social Media
Driving Growth Through Social Media
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
 
HighRoad U Webinar: Measuring: Using Social Media to Grow Membership
HighRoad U Webinar: Measuring: Using Social Media to Grow MembershipHighRoad U Webinar: Measuring: Using Social Media to Grow Membership
HighRoad U Webinar: Measuring: Using Social Media to Grow Membership
 

More from UshaSeshadri1

3 Stages of service consumption.pdf
3 Stages of service consumption.pdf3 Stages of service consumption.pdf
3 Stages of service consumption.pdf
UshaSeshadri1
 
Market Basket Analysis.ppt
Market Basket Analysis.pptMarket Basket Analysis.ppt
Market Basket Analysis.ppt
UshaSeshadri1
 
Module 5 Consumer Learning.ppt
Module 5 Consumer Learning.pptModule 5 Consumer Learning.ppt
Module 5 Consumer Learning.ppt
UshaSeshadri1
 
PERCEPTION- MODULE 3.ppt
PERCEPTION- MODULE 3.pptPERCEPTION- MODULE 3.ppt
PERCEPTION- MODULE 3.ppt
UshaSeshadri1
 
Module 7-Cultural influences on CB.pdf
Module 7-Cultural influences on CB.pdfModule 7-Cultural influences on CB.pdf
Module 7-Cultural influences on CB.pdf
UshaSeshadri1
 
Module 6-consumers in social and reference groups.pdf
Module 6-consumers in social and reference groups.pdfModule 6-consumers in social and reference groups.pdf
Module 6-consumers in social and reference groups.pdf
UshaSeshadri1
 
Module 3- Branding.ppt
Module 3- Branding.pptModule 3- Branding.ppt
Module 3- Branding.ppt
UshaSeshadri1
 
Unit 2- Consumer decision making and motivation.ppt
Unit 2- Consumer decision making and motivation.pptUnit 2- Consumer decision making and motivation.ppt
Unit 2- Consumer decision making and motivation.ppt
UshaSeshadri1
 
Module 1- Session 1-CB.ppt
Module 1- Session 1-CB.pptModule 1- Session 1-CB.ppt
Module 1- Session 1-CB.ppt
UshaSeshadri1
 
PPT -Unit 6.pptx
PPT -Unit 6.pptxPPT -Unit 6.pptx
PPT -Unit 6.pptx
UshaSeshadri1
 

More from UshaSeshadri1 (10)

3 Stages of service consumption.pdf
3 Stages of service consumption.pdf3 Stages of service consumption.pdf
3 Stages of service consumption.pdf
 
Market Basket Analysis.ppt
Market Basket Analysis.pptMarket Basket Analysis.ppt
Market Basket Analysis.ppt
 
Module 5 Consumer Learning.ppt
Module 5 Consumer Learning.pptModule 5 Consumer Learning.ppt
Module 5 Consumer Learning.ppt
 
PERCEPTION- MODULE 3.ppt
PERCEPTION- MODULE 3.pptPERCEPTION- MODULE 3.ppt
PERCEPTION- MODULE 3.ppt
 
Module 7-Cultural influences on CB.pdf
Module 7-Cultural influences on CB.pdfModule 7-Cultural influences on CB.pdf
Module 7-Cultural influences on CB.pdf
 
Module 6-consumers in social and reference groups.pdf
Module 6-consumers in social and reference groups.pdfModule 6-consumers in social and reference groups.pdf
Module 6-consumers in social and reference groups.pdf
 
Module 3- Branding.ppt
Module 3- Branding.pptModule 3- Branding.ppt
Module 3- Branding.ppt
 
Unit 2- Consumer decision making and motivation.ppt
Unit 2- Consumer decision making and motivation.pptUnit 2- Consumer decision making and motivation.ppt
Unit 2- Consumer decision making and motivation.ppt
 
Module 1- Session 1-CB.ppt
Module 1- Session 1-CB.pptModule 1- Session 1-CB.ppt
Module 1- Session 1-CB.ppt
 
PPT -Unit 6.pptx
PPT -Unit 6.pptxPPT -Unit 6.pptx
PPT -Unit 6.pptx
 

Recently uploaded

Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Any kyc Account
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 

Recently uploaded (20)

Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 

influencerchaipecharchass.pdf

  • 1. vvz The secret to a successful Influencer Marketing campaign
  • 2. 101 on Influencer Marketing • Word of Mouth – Digitally • Brand Ambassador • Key/Celebrity Influencers, Social Influencers and Peer Influencers What is Influencer Marketing? • Ad Blockers • Neutral + Engaging – Not an Ad • SEO + Organic Growth Why use Influencer Marketing? • New Brand/Product Launch • Amplifying existing campaigns • Long term brand building • Events • Content Creation (UGC) What scenario’s is it relevant in
  • 3. 101 on Influencer Marketing • Brand, its industry and the objective • Demographic, Geography • Reach, Engagement, Blog Metrics of influencer • Quality of Content + Past Work How to identify right influencer? • Short Term: Engagement, Content Creation • Mid Term: SEO • Long Term: Brand Building, Loyalty, Sales What ROI can you expect? • Blogs, Social Media, Infographics, Videos, Vine, Blogger Meets Formats
  • 4. Challenges around influencer marketing • Inability to attribute to ROI • Getting the right influencers + Lack of large quality influencers • Focusing on wrong goals/metrics – e.g. Twitter Hashtag • Transparency of Pricing – No metrics/benchmark Challenges for a Brand • Brief is not always clear • Not enough freedom given • Payment delays • Changes mid way during campaign • Not communicating expectations upfront Challenges for an Influencer
  • 5. ROI Metrics – Sample Tracking Engagement Number of Tweets Number of Instagram Posts Number of Blogposts Amplification Spends Facebook / Instagram Twitter Native Advertising Other Platforms Results Total Impressions (Reach) Total Visits to Landing Page (tracked via goo.gl / UTM Parameters) Total Conversions (Leads, Campaign Engagement) Key Metrics Cost per Click (Amplification) Cost per Reach (Amplfication) ~Reach to LP Visits Conversion %age ~Visits to Conversion %age
  • 6. Digital Marketing For Results. Follow us www.influencer.in