Motivational communication

Motivational
communication
The power of the positive sentence
Primary and secondary thought
Th imporance of how we say what we say
The communication method
© Fabio Arangio - Graphic designer & instructor

communicate
how to

communication
declarative imperative
requestsquestionsstatement
positive negativepositive negative
sharing imposing
?
unexpected
results
rhetorical

communication
declarative imperative
requestsquestionsstatement
positive negativepositive negative
sharing imposing
rhetorical

primary though secondary thought
positive negative
thought that originates immediately
as a result of sensory input
(i.e. a communication act)
instinctive
before reasoning
uses our innate learning tools
not yet mediated
thought that gets elaborated through our
reasoning skills in order to respond to a
primary thought input
after reasoning
mediated by our culture/ past experience
uses our aquired learning tools
subjective way to experience life
positive
only
thought

negative
the ability of comprehending the negation,
the negative meaning, the negative sentence is an
acquired ability and is not innate to human kind
it belongs to the realm of the
secondary though
i.e. small children do respond to a negative command as if it was a
positive demand:
“do not touch the fire”, and the child goes and try to touch it
communication
&thought

positive
the ability of comprehending a positive statement,
the positive meaning, the positive sentence is an
innate ability to human kind
it belongs to the realm of the
primary though
most effective way to communicate in the era of
“too much information” where we got so many inputs all the time
that we do not process everything that we experience with our
secondary thought
communication
&thought

statistics studies say that positive motivating
techniques (encouraging) offers better results in
training rather than pressure and severity (push)
statistics also reveal that positive performances are not expected
to last forver, as well as the negative ones, for the so calles law of
“regression to the average”
motivating
communication

motivating
communication
we access to both the primary and secondary
process of thinking of the targeted user

motivating
communication
declarative/positive
simple/clear
involving
encouraging

you can easily see there are five dots
without actually count

you will have to count and eventually
group the dots into groups of 5 or less

in advertising you want to focus the
communication on a
unique selling proposition
an innovative feature of the product that
will tell the product from the competitors

our learning experience is more
immediate and complete as
simpler and clearer the input is
say less to let people understand more

our attention tends to focus on
elements which are familiar to us
in the murmuring of a crowd we can isolate and tell someone
speaking i.e. our language or talking of something we are
interesting in or generically pronouce your name
eye-tracking studies indicates that a human image on a layout
catches our attention better than any other element and the
representation of eyes and hands on a layout leads the movement
of the eyes

statistics studies say that
positive motivating techniques
(encouraging) offers better
results in training rather than
pressure and severity (push)
statistics also reveal that positive performances are not expected
to last forver, as well as the negative ones, for the so calles law of
“regression to the average”

Motivational communication

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