1. Interscope Records
Marisa Finkelstein, Krystal Metcalf, Rebecca Nesi,
Isabelle Redman, and Michaela Weglinski

2. Background
and History
• Originally three labels under Universal
Music: Interscope, A&M, and Geffen
• Founded in 1990 by Jimmy Iovine under
Time Warner, working closely with Death
Row Records
• Hip-Hop and Rock centered Many
genres after merger

7. MTV
• MTV gets back to the music, for one day they
play only Interscope artist’s music videos
• We have major artists, like Lady Gaga, make a
playlist of their favorite videos and have those
playing sporadically.
• Throughout some of the videos, secret codes
come up and they can be used for free
downloads or discounts on merchandise

8. Artists Collaborations
• Having larger-known artists (i.e. Lady Gaga,
Black Eyed Peas, MIA) collaborate with
rising artists (i.e. Audio Push, Greyson
Chance, Major Laser) to push the brand of
our artists
• Limited Edition physical CD only available
at live shows

9. Movie Soundtracks
• Work with films to produce soundtracks
with various artists on our label
• Will save production companies both time
and money (purchasing song rights), enabling
our label to further our brand recognition
• Past films have included:
• Across the Universe
• Where The Wild Things Are
• Slumdog Millionaire

10. Interscope-Sponsored
Music Festival
• Sponsor a multi-stage music festival featuring
a mixture of largely known artists and lesser-
known artists
• Team up with other merchandise companies
and promoters, bringing in other businesses
and a larger demographic
• Clothing companies
• Food and Beverage companies

11. Improving the Website
•More organized
•Visually appealing
•Easily accessible
•More detailed information
•Building an online fan community

16. Fan Community
Describe possible benefits of joining:
•Follow RSS feeds and artist blogs
•Select artists of interest – receive email, Facebook, Twitter
updates
•Concert updates, promotional materials (merchandise, album
releases, tour information)

17. Twitter
• Live Interviews using www.tweeterview.com
• Interaction between artists and fans
• Interaction between artists under Interscope
• Free Swag
• Promoted Tweets

18. Tweeterview
• Open up to the Twitterverse: Users must
follow and tweet question to @Interscope
• Either first and/or best 20 will be chosen
and asked to artist live.
• Length of questions: 140 -Your twitter
name=available characters
• Users chosen will receive free autographed
copy of latest album

19. Q1: Who is your inspiration?
Lady GaGa answers here

20. Interscope Records
• More interactive
• Provide links to Myspace music page
• Constantly update information on group
page
• Promote changes on website
• Remind people to register on
interscope.com to become part of their
music community
• Advertise tweeterviews through statuses

21. Budget
Expected Goal... 500,000+ Units
Retail Price: $16.99
Wholesale Price: $7.99
Potential Revenue: $3.995 million
Fixed Costs:
Studio $500,000
Advertising and Promotion/ $1,000,000-
$2,000,000
Manufacturing/ $500,000
Packaging ($1/CD)
Total Fixed $2,000,000-$3,000,000
Artist Advance: $1,000,000
Total Spent: $3,000,000