Rpm savannah dinner

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Rpm savannah dinner

  1. 1. Reputation Management A Marketing Tool Jolene Sopalski
  2. 2. ReputationManagement:-What-Where-How
  3. 3. What IsReputationManagement?Overseeing the reputation of abusiness by:-Addressing any negative issues-Utilizing positive customerfeedback-Keep a positive reputation in themarketplace
  4. 4. 82% of consumersGo online to do additionalresearch about products andservices they are consideringfor purchase.
  5. 5. Where are they looking online?-Apartment Ratings-Yelp-Foursquare-Twitter-Google+-Facebook
  6. 6. 80% of consumers say they have a changed their mindabout a purchase because ofa negative review they found online.
  7. 7. 46% of internet users use social media to vent frustration about a company.
  8. 8. Don’t IgnoreThe ReviewsBusiness owners mustaddress any negative public comments.
  9. 9. Tools to Track Your Online Reputation -Google Alerts -Trackur -Board Tracker -Brandseye
  10. 10. How you react is important to your online reputation success!
  11. 11. ListenTo what yourcustomers aresaying about yourbrand!
  12. 12. UnderstandWhat is being said?What changes customerswant?What are your strengths?What are your weaknesses?
  13. 13. Clarify Make sure you understand what yourcustomers are telling you.
  14. 14. ImplementMake changes to yourbusiness, employeetraining & productsbased on yourcustomers feedback.
  15. 15. FeedbackBuild Loyalty by letting yourcustomers know that theyhave been heard & that youhave implemented theirsuggestions.
  16. 16. Remember happy customersinfluence 9 others. Unsatisfiedcustomers influence 17 others.
  17. 17. If you stay vigilant youensure your business’ focusis always on the positive & your positive reputation will stay at the forefront.

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