Rpm savannah dinner
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Rpm savannah dinner

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Rpm savannah dinner Rpm savannah dinner Presentation Transcript

  • Reputation Management A Marketing Tool Jolene Sopalski
  • ReputationManagement:-What-Where-How
  • What IsReputationManagement?Overseeing the reputation of abusiness by:-Addressing any negative issues-Utilizing positive customerfeedback-Keep a positive reputation in themarketplace
  • 82% of consumersGo online to do additionalresearch about products andservices they are consideringfor purchase.
  • Where are they looking online?-Apartment Ratings-Yelp-Foursquare-Twitter-Google+-Facebook
  • 80% of consumers say they have a changed their mindabout a purchase because ofa negative review they found online.
  • 46% of internet users use social media to vent frustration about a company.
  • Don’t IgnoreThe ReviewsBusiness owners mustaddress any negative public comments.
  • Tools to Track Your Online Reputation -Google Alerts -Trackur -Board Tracker -Brandseye
  • How you react is important to your online reputation success!
  • ListenTo what yourcustomers aresaying about yourbrand!
  • UnderstandWhat is being said?What changes customerswant?What are your strengths?What are your weaknesses?
  • Clarify Make sure you understand what yourcustomers are telling you.
  • ImplementMake changes to yourbusiness, employeetraining & productsbased on yourcustomers feedback.
  • FeedbackBuild Loyalty by letting yourcustomers know that theyhave been heard & that youhave implemented theirsuggestions.
  • Remember happy customersinfluence 9 others. Unsatisfiedcustomers influence 17 others.
  • If you stay vigilant youensure your business’ focusis always on the positive & your positive reputation will stay at the forefront.