iij

1. Testimonials and
Reviews;
Confirming
expectations
Manage Doubts Inducing Attitude change
Reinforce BuyerFollow up Post Purchase services
Prioritise
Anticipate
the way consumers would.
advertising messages that
highlight other consumers
satisfaction reiterates that your
product is a good choice (#)
High expectations before purchase lead to more
favourable evaluations after the decision have been
made in case of a high involvement product. As when
consumers feel good about purchasing a company's
products, there's a lower chance that dissonance will
occur
However; Marketers should not build up expectations unrealistically and provide
adverts which are consistent with what the products can deliver (#)- always over
deliver! (#)
Marketing campaigns may seek to manage
consumer doubts about making product
The relationship doesn’t end with
the sale (#) ask for feedback and
act.- thank them.
Consumers post purchase information
seeking is usually the result of dissona
nce. It is prudent to develop special
ads that will reinforce buyers.
Services = reassurance; or including a
money-back guarantee or free product
service for the life of the purchase.
evidence that smaller the
incentive greater the dissonance and
what might go wrong;
think throughout every
stage (#) (apple out of
box?)

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