The official conference guide for the 7th annual Florida Blogger & Social Media Conference presented by Ford and Your Southern Ford Dealers.

1. FLBlogCon 2017
#Dream #Dare #Do
Official Conference Guide
Join us for the 7th Annual Florida Blogger & Social Media Conference
Saturday, September 23 @ Full Sail University

2. #Dream #Dare #Do
“If you are a dreamer come in,
If you are a dreamer, a wisher, a liar,
A hoper, a pray-er, a magic-bean-buyer…
If you’re a pretender, come sit by my fire
For we have some flax golden tales to spin.
Come in!
Come in!”
-Shel Silverstein

3. #Dream #Dare #Do
Our Philosophy
FLBlogCon was founded on the principles of openly sharing experience and expertise with
others. This conference provides one day where we cast aside differences in backgrounds,
blogging topics, and competitive goals, and instead embrace coming together in the spirit of
cooperation, helpfulness, and friendship.
We know you will embrace this philosophy and focus on the great role models of
professionalism set by yourself and your fellow bloggers. Most importantly, we want all bloggers
to feel welcome and included, no matter their experience or background. Thank you for helping
to make this happen!
Remember to use the hashtag #FLBlogCon when posting!

4. Leading Up
to the Conference
#Dream #Dare #Do
“Do not follow where the path may lead. Go
instead where there is no path and leave a trail.”
-Ralph Waldo Emerson

5. Participate in #FLBlogging4Good
Write a blog post. Do some good. Win a prize.
To Enter:
1) Choose a local nonprofit on the right to
write about. Research their message and
upcoming events.
2) Write your blog post (must be at least 300
words). Include appropriate images and
graphics. Post by September 20th.
3) Amplify your post to your social media
channels.
4) Be sure to tag your posts with
#FLBlogging4Good to be entered to win a
grand prize.
5) Winners will be announced at the
FLBlogCon After Party.
Just In Queso
To aid people and programs in our
local communities in their time of need
and in unexpected times of tragedy.
Great American Milk Drive
Stocking Florida’s food banks with
fresh milk for hungry families and
children.
Toolbox4Life
To train students in the basic skills to
succeed in a commercial kitchen or on
a construction site.

6. Tune in to #FLBlogConLIVE
Mondays @ noon and Wednesdays @ 6 pm
#Dream #Dare #Do
FLBlogCon founder Bess Auer
will be chatting with this year’s
speakers and sponsors and will
be previewing the new features
and special attractions at this
year’s conference. She’ll also be
answering viewers’ questions.
Watch and chat live
Facebook.com/FLBlogCon

7. Download the Layar App
#Dream #Dare #Do
Scan Images
Experience AR
Learn Something New
Win Prizes
Download the free Layar app
and whenever you see this
symbol at the conference,
scan to see the AR. (Try it rightHold your phone over this
picture using the Layar app. now on this page!)
We’re going on a scavenger hunt!

8. #Dream #Dare #Do
Post a pic of yourself with a Ford vehicle (not while driving!)
Tag the pic with #Fordselfie17
Be entered to win a prize - winner announced at the conference
Twitter or Instagram - or both!
Post a #FordSelfie17

9. #Dream #Dare #Do
Attend the Pre-Party
Friday, September 22:
Newbie Dinner @ 7 pm
Tijuana Flats @ UCF
Hosted by Anna-Marie Walsh
Make a friend before you attend
the conference
Hear great tips from veteran
blogger Lisa Wilk
Enjoy some awesome food!
Photos by Professor Josh

10. #Dream #Dare #Do
Don’t Have Your Blog Yet?
Develop your blog idea
Determine the best blog platform
Build write your first post
Amplify your via social media
Develop your expert reputation
Grow and analyze your audience
Launch Your Blog
Click here for 10% off the
course to build and
launch your blog today!10% off
for attendees

11. At the Conference
#Dream #Dare #Do
“There are some people who live in a dream world,
and there are some who face reality, and then there
are those who turn one into the other.”
- Douglas H. Everett

12. What to Bring
Dress
• Dress is casual. This is an all-day conference, so be sure to dress comfortably!
Electronics
• Full Sail University is equipped to provide us with some kicking wi-fi, so bring on your
devices! Smart phone, laptop, iPad, tablet, etc.
• Bring a charger - we’ll have plenty of power strips for you to recharge!
• Be sure to plan your day beforehand by visiting our online agenda and download your
personalized schedule to your smart phone.
• Remember, we are paperless, so you want to have a device to download conference
materials as well as to be able to view the online agenda
#Dream #Dare #Do

13. What to Bring
Reminders
• If you don’t have a mobile device, you will want to print your agenda and bring it
with you.
• Parking, snacks, water and coffee, Tijuana Flats Lunch, and the After Party are all
included.
• Bring your business cards, so you can network with other bloggers, brands, and
PR pros in attendance.
• Prepare your elevator pitch - what is your blog about? Be sure you can describe it
succinctly and effectively to others.
• Bring a smile and put your best foot forward. Remember, we are ALL there to learn
from each other, no matter our blogging experience or skill level.
#Dream #Dare #Do

14. Important Links
Online Agenda: http://flblogcon.com/agenda
Conference Guide: http://slideshare.net/flblogcon
During the Conference:
Presentation slides: http://slideshare.net/flblogcon
After the Conference:
#Dream #Dare #Do
We’re paperless so remember to find the agenda online.

15. The Venue
#Dream #Dare #Do
Full Sail University - Take a Virtual Tour Right Now!

16. Address for Your GPS:
141 University Park Drive
Winter Park, FL 32792
Directions:
•From University Blvd.
•Turn South at the light on Driggs Ave.
Parking
State Road 436 (Semoran)
University

17. Happening Here:
• Morning check In
• Keynotes
• Monetization Track
Full Sail Live

18. Happening Here:
• Lunch by Tijuana Flats
• After Party
The Back Lot

19. Happening Here:
• Expo Hall
• Resting and recharging
• Networking
• Live Stream Selfie Studio
The
Blogger’s
Lounge

20. Happening Here:
Break Out Sessions
• Social Media Track
• Content Creation Track
• Technical Track
• Other Track
Auditorium &
Classrooms

21. Happening Here:
• Live stream stage
featuring food bloggers
Florida Dairy
Farmers Studio

22. Happening Here:
• Attendee interviews
• Carpool Karaoke
In the Ford
Studio

23. Lunch
#Dream #Dare #Do
Lunch is complimentary from Tijuana Flats.
Be sure to support everyone’s favorite
homegrown Tex Mex restaurant!
Be sure to tweet a thank you to @TijuanaFlats
and tag them in your lunch photos posted to
Instagram!

24. Stay for the After Party
#Dream #Dare #Do
Sponsored by Orlando Tech & Beer

25. Agenda: Quick Look
10 Ways to Make
Money Because
You’re a Blogger
How to take
Advantage of
Affiliate Marketing
Write or Die: Don’t
Let Poor Writing
Keep You From
Making Money
Turning Your
Passion Into Profit
Making Your
Business Work for
You 2.0
This is Not Fake
News! How to Get
Media Coverage for
Your Blog
Blogging IRL: The
Power of Live Video
on Social Channels
Widgets and
Gadgets for
Creating Killer
Content
Instagram Stories:
SnapChat Killer or
Storyteller’s Dream
You Call that Email?
A Data-Driven Guide
to Email Marketing
Strategy
Save Time &
Increase Pinterest
Traffic with Tailwind
SnapChat Strategies
You Didn’t Realize
You Could Use
Attention Brands:
This is How You Do
Influencer Marketing
Be a Google
Analytics Ninja
How to Set Up
Facebook Funnels to
Monetize
Blogger Beware:
Legal Issues every
Blogger Should
Know
Psychology, Blogging
& You: Another Layer
to Success
Let’s #MeetUp
Utilizing Facebook
Groups for Major
Gains
MONETIZATION CONTENT SOCIAL MEDIA TECHNICAL OTHER LIVE STREAM STAGE
Florida Dairy
Farmer Special
Presentations -
Utilizing
Influencers
How I Transformed
My Food Blog to a
Food Production
Business
Food Photography:
How to Go from Fair
to Fabulous
The Secrets of
Working with
Restaurants, Hotels
and Special Events
Orlando Lady
Boss Special
Interview
One-on-One
WordPress Help
from WordCamp
Orlando
Leverage the
Media to Make
Your Brand
Famous

26. Full Agenda
#Dream #Dare #Do
Click here to view the full agenda, sessions
descriptions, and speakers online.
Reminder: We are a paperless conference so you
will need to bookmark the agenda on your phone
or print it at home to bring with you.
Pro Tip: You can customize your agenda and star
the sessions you are most interested in, then
save the agenda to your SmartPhone.

27. Speakers
#Dream #Dare #Do
“All our dreams can come true, if we have
the courage to pursue them.”
-Walt Disney

28. Rowdy Gaines
3-time Olympic Gold Medalist
NBC Commentator
Opening Keynote
#Dream #Dare #Do
“I failed in 5 different
sports before I got to
swimming and found
my passion.”
Click Picture to Learn More

29. Shaunna Evans
50k followers on
Pinterest
#Dream #Dare #Do
“Don't wait for perfection
or the ‘right’ time. Dare to
do something right now.”
Click Picture to Learn More

30. Dr. Rori Paul
Has her doctorate in
media psychology
#Dream #Dare #Do
“Who we are is at the
heart of the stories we
tell.”
Click Picture to Learn More

31. Kayla O’Brien
Video blogger for the
Orlando Sentinel
#Dream #Dare #Do
“Lose the fear and just
start making great
videos!”
Click Picture to Learn More

32. Tara Salinas
Over 18k followers on
Twitter
#Dream #Dare #Do
“From traveling around
the world to walking red
carpets, social media has
paved the way to my
dream job.”
Click Picture to Learn More

33. Dennis Littley
Over 1 million social
media followers
#Dream #Dare #Do
“I started blogging
simply as a way to
reach my cooking
students.”
Click Picture to Learn More

34. Diana Griffith
Host of Orlando Lady
Boss
#Dream #Dare #Do
“I started Orlando
Lady Boss right at
FLBlogCon!”
Click Picture to Learn More

35. Christina Thomas
Determined to
#MakeSomeDayHappen
#Dream #Dare #Do
“4 years ago I left a high
profile great paying job with a
great company. People
thought I was crazy. I didn't
know what the future held, I
only knew that I had to trust
myself and take a leap.
Click Picture to Learn More

36. Jeanette Johnson
Million dollar blogger
Afternoon Keynote
#Dream #Dare #Do
“It's less about what happens
to you, and more about what
you do with it. I took losing
my job and turned it into my
dream career.”
Click Picture to Learn More

37. Casie Shimansky
#Dream #Dare #Do
“Don’t be afraid to try
something new. Failure
only occurs when you
stop innovating and
learning.”
Click Picture to Learn More
Social Media Strategist for Cisco’s
Talent Brand Team - @WeAreCisco

38. Joscelyn Ramos Campbell
-Award-Winning Spokesperson & Top
Latina Blogger
-Former Federal Government Public
Relations Spokesperson
#Dream #Dare #Do
“Utilize your talents, passion and
creativity to create the life and
business you want to have. You can
use the resources available to you
now to jumpstart your dreams on your
own terms."”
Click Picture to Learn More

39. Michael Mataluni
Raised over $8 million
through Facebook Ads
#Dream #Dare #Do
“If being an entrepreneur
is David and Corporate
America is the Goliath…
social media marketing is
your sling.”
Click Picture to Learn More

40. Josh Murdock
Go-to gadget guy on
Blog Talk TV
#Dream #Dare #Do
“Put the three E’s into
your social media:
Engage, Excite,
Educate!”
Click Picture to Learn More

41. Ashley Grant
Famous ghost writer
#Dream #Dare #Do
“I realized early on the
9 to 5 life wasn’t for
me. Blogging made it
possible for me to
make my own rules.”
Click Picture to Learn More

42. Anthony Bencomo
Creator of the
#sandwicheatup
#Dream #Dare #Do
“Stop talking about what
you'd like to do & start
doing it. Every day put time
& work towards it. Will it be
easy? No, but if you love it,
it's worth it.”
Click Picture to Learn More

43. Adam Avitable
Went viral on Twitter
#Dream #Dare #Do
“I bare my soul to the
world because once
you have nothing to
hide, only great stories
remain.”
Click Picture to Learn More

44. Anna-Marie Walsh
Food and travel blogger
extraordinaire
#Dream #Dare #Do
“I have kept a journal since I
was 14. I have always loved
to write. I quit my full time Golf
Channel job to freelance with
them so I could write. So far
so good!”
Click Picture to Learn More

45. Jenn Ross
Has her own brand of ice
cream in 6 locations
across Florida
#Dream #Dare #Do
“Take a massive bite out
of life, dahling. Dream
bigger and leap,
always!”
Click Picture to Learn More

46. Chris Edwards
Web Developer &
Analytics Specialist
#Dream #Dare #Do
“Confront your fear
face on and do what
you're afraid of.”
Click Picture to Learn More

47. Melanie Edwards
Owner of modernmami™
#Dream #Dare #Do
“Dare to be your authentic
self. You might be
surprised with the
opportunities that come
your way!”
Click Picture to Learn More

48. Michele G. Moss
Intellectual property
attorney
#Dream #Dare #Do
“Follow your own
path. Dare to do what
others will not.”
Click Picture to Learn More

49. Bethanne Weiss
Fitblogger and published
author
#Dream #Dare #Do
“Life’s going to throw
lotza curveballs. I’m
here to help!”
Click Picture to Learn More

50. Faith Gorsky
Top food photographer
#Dream #Dare #Do
“Food styling should tell a
story and bring your dream
into another's
consciousness.”
Click Picture to Learn More

51. Mandy Carter
Writer, editor, and
marketer
#Dream #Dare #Do
“When I decided to turn my
passion into my job, my
dreams became a reality.”
Click Picture to Learn More

52. Jenny De Witt
Social Media Manager at
UCF
#Dream #Dare #Do
“The reward for taking
risks is in creating
authentic content
that's truly valuable.
Go make awesome!”
Click Picture to Learn More

53. Pam Moore
A Top 10 Social Media
Influencer according to
Forbes
#Dream #Dare #Do
“Dream big! God's
plans for your life are
bigger than your
dreams can ever be!”
Click Picture to Learn More

54. Kim Vij
Over 1 million social
media followers
#Dream #Dare #Do
“Dare yourself to embrace
your true passions and
you'll quickly find your
community and voice.”
Click Picture to Learn More

55. Carolina Castaneda
Top marketer
#Dream #Dare #Do
“In today’s multi-platform
world, there's no better time
to make a career of being
Mr. or Mrs. Right: Sharing
the right content, on the
right platform, at the right
time.”
Click Picture to Learn More

56. Julius Mayo
Top food blogger
#Dream #Dare #Do
“Everyone can create
something. If you have an
idea, find a way to make it
happen. Collaborate with
others to make your vision
a reality.”
Click Picture to Learn More

57. Laura Kern
Associate Director of Social
Media at Rollins College
#Dream #Dare #Do
“Building a loyal fan base is
hard work. Trust, transparency,
personality, and intuition are
necessary ingredients.
The community you cultivate
will become your best asset.”
Click Picture to Learn More

58. Dr. Holly Ludgate
Director of Learning for Full
Sail Labs and DC3 Education
#Dream #Dare #Do
“All of us are storytellers;
it's how we share it with
others that makes the
biggest impact.”
Click Picture to Learn More

59. Josh Elledge
Has made over 1,500
media appearances
#Dream #Dare #Do
“Every media celebrity
or thought leader in their
space dreamed it first.”
Click Picture to Learn More

60. Bess Auer
Host of Blog Talk TV
Founder of FLBlogCon
#Dream #Dare #Do
“I started FLBlogCon in the
elementary school gym
where I was teaching at the
time with no idea what it
would become. I just wanted
to learn from bloggers who
were finding success.”
Click Picture to Learn More

61. Kostya Kimlat
Fooled the legendary Penn & Teller
on National TV
Closing Keynote
#Dream #Dare #Do
“Think like a magician.”
Click Picture to Learn More

62. Sponsors
#Dream #Dare #Do
“The future belongs to those who believe in the
beauty of their dreams.”
-Eleanor Roosevelt

63. #Dream #Dare #Dofacebook.com/YourSouthernFordDealers/

64. #Dream #Dare #Do

65. #Dream #Dare #Do

66. #Dream #Dare #Do

67. #Dream #Dare #Do
Multi-publish your live stream to several destinations with Switchboard Live

68. Florida Dairy Farmers represents more than 130 dairy
farm families who are proud to produce nutritious milk.
FDF works to educate consumers about the state’s
dairy farming industry and promote dairy foods as an
important part of a healthy lifestyle. Our team includes
Registered Dietitians who are always available as a
resource to provide tips, recipes and expert nutrition
advice for use on your websites and blogs.
Contact us any time at 407-647-8899.
#Dream #Dare #DoTweet at @FloridaMilk

69. #Dream #Dare #Do
For some people, coffee is just part of a morning routine. For Barnie’s Coffee people, it is so much more —
it’s a ritual, a meditation, a daily celebration over a cup of perfectly roasted beans. It’s a journey through
layer upon layer of rich flavor, sourced from the most outstanding coffee crops the world. It’s a buzz for the
brain, a feast for the senses, an explosion on the palate.
A cup of Barnie’s doesn’t just get you going, it gives you grounds for adventure.

70. #Dream #Dare #Do
PHANTASMAGORIA
phantasmagoriaorlando.com

71. #Dream #Dare #Do

72. #Dream #Dare #Do

73. #Dream #Dare #Do

74. After the Conference
#Dream #Dare #Do
“Remember to celebrate milestones as you
prepare for the road ahead.”
-Nelson Mandela

75. Send Us Your Posts
We’ll repost them to our social media channels!

76. #Dream #Dare #Doitnow
Pssst! Tickets are still available:
Get yours now at flblogcon.com