Membership Retention and Recruitment webinar by Becky Faslo scheduled for Feb. 25, 2010 from 12 noon to 1pm EDT.

1. FEW Membership:
Retention and Recruitment Tips
Presented by Becky Fasulo
Vice President, Membership and
Chapter Organization

2. FEW Membership:
Retention and Recruitment Tips
 As the VP for Membership & Chapter
Organization,
– I work with members
– Chapter and Region officers
– Members that wish to start chapters
– Handle membership issues that arise
– Apprise the National Board of issues related to
Membership.

3. FEW Membership:
Retention and Recruitment Tips
 Membership is an important two-prong part
of the organization.
 Let’s talk about the Retention part first

4. FEW Membership:
Retention Tips
 Retention of current members is important on
several levels.
 First, chapters must retain at least 15 members from
year to year to keep their “Chapter in Good
Standing” status.

5. FEW Membership:
Retention Tips
 Second, returning members continue their
path of personal growth within the
organization

6. FEW Membership:
Retention Tips
 Third, keeping a steady base of membership
gives FEW, as an organization, a strong
base from which to lobby Congress with
issues that are important to women
employed in the federal government.

7. FEW Membership:
Retention Tips
 To ensure your members retain their
membership,
– Chapter officers and Membership Chairs should:
 Review chapter rosters carefully every month
 To see who will be coming up for renewal

8. FEW Membership:
Retention Tips
 Membership Chairs or Treasurers should
contact individuals coming up for renewal at
least a month prior.
 A personal note or phone call from a chapter
officer encouraging renewal will likely carry
more weight with a member than a form letter
from the National Office.

9. FEW Membership:
Retention Tips
 Advise the member to use FEW’s on-line
renewal process early in the month of
renewal so that their renewal is processed
timely and captured on the chapter roster to
ensure continuity.

10. FEW Membership:
Retention Tips
 If problems occur,
– Notify Israel Shamir at ishamir@talley.com and/or
– Myself at FEWVPMCO@yahoo.com
– We will get back in touch with you as quickly as
possible to resolve the issue(s).

11. FEW Membership:
Retention Tips
 Members can mail in their renewal
themselves
 A member may opt to renew by giving your
Chapter Treasurer or Membership Chair a
check to be mailed in, if the member is not
comfortable with on-line purchasing.

12. FEW Membership:
Retention Tips
 Make your chapter a reason to be a member
– Regular interesting programs
– Include all members in activities
– Networking opportunities
– Making everyone welcome

13. FEW Membership:
Recruitment Tips
 Let’s move now to Recruiting.
 FEW has set up a page on GovLoop.com.
 Members are encouraged to check the site
frequently
– If there’s someone in your region looking for a
chapter, introduce yourself and provide
information about your chapter.

14. FEW Membership:
Recruitment Tips
 If you have a page on FaceBook or Twitter
– consider starting a blog about FEW and
encourage those you talk with to join.
 Do internet searches on women’s
conferences in your state/area.
– See if there is an opportunity to have a table or
booth.
 Work with your Chapter and Region to set up a display
and reach out to federal attendees.

15. FEW Membership:
Recruitment Tips
 Plan routine Recruitment Drives in your agency
– Cafeterias, lobbies, and auditoriums will sometimes have
meeting space available where a Chapter can set up a table
and hold meet-and-greets during lunch periods, break
times, before and/or after hours.
 Chapter Presidents and Regional Managers can
order FEW material ahead of the event to ensure
there are enough copies of brochures to hand out.

16. FEW Membership:
Recruitment Tips
 Combine recruitment drives with special
emphasis observances
– Special remembrance holidays
 Veterans Day
 Memorial Day
 Patriot’s Day
 Administrative Professionals Day
 Voter registration drives.
– Hand out FEW material with any other give-away
materials, such as ribbons for 9/11.

17. FEW Membership:
Recruitment Tips
 Combine recruitment with fundraisers.
 Sell used books for a fundraiser,
– make a FEW bookmark and slip it inside the book covers
 Chapter and/or Region contact information, the FEW and FEW NTP
web site URLs, and, if appropriate, Chapter and Region URLs
 Sell fudge or flowers for Mother’s Day,
– Make stickers that says “Complements of FEW”
 The name of your Chapter or Region of FEW and adhere it to the
bottom of the vase or container.

18. FEW Membership:
Recruitment Tips
 Volunteer to be a speaker for FEW at other agency
events, such as new employee orientation
 Ensure that FEW is included if an agency holds an
employee organization “fair”
 Be well-stocked at all times with brochures and flyers
to share with interested employees.

19. FEW Membership:
Recruitment Tips
 Post FEW meeting information in prominent places
within your agency, as permitted.
 Provide a give-away at each meeting for the member
who brings in a guest.
 All of these techniques work, but…

20. FEW Membership:
Recruitment Tips
The best recruitment tool is
YOU…
the active member!

21. FEW Membership:
Recruitment Tips
 Talk about what being a member of FEW
means to you
– In terms of networking
– Skill-building
– Career enhancement through chapter, regional,
and national training opportunities
– Promotions
– Friendships that last a lifetime.

22. FEW Membership:
Recruitment Tips
 Nothing speaks to why someone would want
to join like hearing a success story from
someone they know.
 Know your way around the FEW web site so
that you can help a potential member join on-
line.
– Go to the secure FEW web site (
http://secure.few.org) and show the person how to
set-up a log-on.

23. FEW Membership:
Recruitment Tips
 National FEW offers an annual Membership
Contest with very nice prizes for 1st, 2nd, and
3rd place finishers.
 This year’s contest is under way.
 The membership contest runs from
– June 1, 2009, to May 31, 2010.
– There’s still time to participate!

24. FEW Membership:
Recruitment Tips
 Prizes consist of:
– 1st Prize – FEW Lifetime Membership & Bank Gift
Card (value NTE $1,000)
– 2nd Prize – 5 years FEW membership (value NTE
$250)
– 3rd Prize – 3 years FEW Membership (value NTE
$150)

25. FEW Membership:
Recruitment Tips
 Ask the people you recruit to add your name
to the “Referred by:” segment of the
application process.
 Be active in your recruiting!
 Be creative in your recruiting!

26. FEW Membership:
Recruitment Tips
Most of all,
just “get out there” and
talk about
FEW

27. FEW Membership:
Retention and Recruitment Tips
 www.few.org
 www.fewntp.org
 http://secure.few.org
 Becky Fasulo, Vice President for
Membership and Chapter Organization,
FEWVPMCO@yahoo.com

28. FEW Membership:
Retention and Recruitment Tips
Questions?