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99 Problems and a Platform Ain’t One
Eachan Fletcher, CTO and Technical Adventurer
December 2011
hi – I’m new here
but...
what am I really here for?
innovation
innovation
to power YOUR
          innovation
what don’t you have to do,
 because I already did it?
The Platform Pie




                   all the code I could
                   possibly write
                   all the code which
                   makes me special
cart
  accounts

                      SSL
SEO/SEM                              accounts
               web basics
   payments            email
                                 analytics
 search
              URL rewriting
availability           sort
 product                            reviews/opinion
                 geography
catalogue
                                       coupons
  booking         travel basics

cross-sell               pricing        loyalty
        policy                      weather
                     inventory
widgets
merchandising
    tools                           JSON web
                                     service
            oh and some apps

                               template sites
reporting tools
                  XML web service
that's a platform
my milkshakes bring the devs to the yard
business-ready capabilities
business-ready capabilities
   + knowledge and experience
6 A/B tests
2 releases
6,255 price changes
968 promotions
16,500 bookings
2.7M searches
0.8bn room nights priced
350 reviews
2520 packages
1.6TB data
who’s up for some computer science?
entrypoints
entrypoint depth multiplies the business
     flexibility of any given service

              Eachan’s 3rd law of platform architecture
diameter
compute work becomes exponentially cheaper
    and faster as it approaches the edge

                Eachan’s 4th law of platform architecture
capability
performance
 durability
for each question;
          send to null
       loop

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EAN Partner Summit 2011: EAN Platform