EAN Partner Summit 2011: Hands on Chameleon

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  • EAN Partner Summit 2011: Hands on Chameleon

    1. 1. Chris Dawson , Product ManagerDecember 7th 2012
    2. 2. Agenda•Who are we?•What is chameleon?• What are the Core values?•Who is using it?•How are they using it?•What’s coming?
    3. 3. Who are we? 2
    4. 4. What is it? 3
    5. 5. Value Offering - Chameleon Monetize existing user base Agility High Conversion Quick Fast & Easy Proactive Relevant Compelling Integration & Speed Customization Merchandising Content user journey DeploymentEAN All Hands Speaker Briefing, 7th November 2011 4
    6. 6. Who uses it & how? 5EAN All Hands Speaker Briefing, 7th November 2011
    7. 7. Integration Types • Bullet 1 • Bullet 2 •Deeplinks 3 Bullet Landing Page from your • Bullet 4 page • Bullet 5 • Bullet 6 Deeplinks from the API Merchandising powered Campaigns Widgets
    8. 8. Integration Types - Landing PageEAN All Hands Speaker Briefing, 7th November 2011 7
    9. 9. Integration Types - Deep links from the APIEAN All Hands Speaker Briefing, 7th November 2011 8
    10. 10. Integration Types - To Search ResultsEAN All Hands Speaker Briefing, 7th November 2011 9
    11. 11. Integration Types – Merchandising PageEAN All Hands Speaker Briefing, 7th November 2011 10
    12. 12. Roadmap 11
    13. 13. Loyalty - Supportingyour Program
    14. 14. EAN All Hands Speaker Briefing, 7th November 2011 13
    15. 15. UserAuthentication User Authentication •Improved user experience •Maintain Log-in State •Auto-populate details •Return info on users’ bookings
    16. 16. Package Rates -Outside the bookingpath
    17. 17. Mobile• A Mobile friendly whitelabel solution
    18. 18. Merchandising +EAN All Hands Speaker Briefing, 7th November 2011 17
    19. 19. Opaque RatesEAN All Hands Speaker Briefing, 7th November 2011 18
    20. 20. Reporting – InsightEAN All Hands Speaker Briefing, 7th November 2011 19
    21. 21. AppendixEAN All Hands Speaker Briefing, 7th November 2011 20
    22. 22. Merchandising +EAN All Hands Speaker Briefing, 7th November 2011 21
    23. 23. Merchandising +EAN All Hands Speaker Briefing, 7th November 2011 22
    24. 24. 19 - Amenities 24 - Types 15 – Themes 29 – Currencies 34 - LanguagesEAN All Hands Speaker Briefing, 7th November 2011 23
    25. 25. EAN All Hands Speaker Briefing, 7th November 2011 24
    26. 26. EAN All Hands Speaker Briefing, 7th November 2011 25

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