EAN Partner Summit 2011: EAN - The Road Ahead

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Presented by our VP of Product & Marketing at the EAN Partner Summit 2011, an overview of what lies ahead in the technology plans of EAN.

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EAN Partner Summit 2011: EAN - The Road Ahead

  1. 1. EAN: The Road AheadBenoit Jolin, VP Product & Marketing7th December, 2011
  2. 2. A growing (andchanging) market 1
  3. 3. AOnlineand growing market large Travel Sales Growing Steadily $256B Online Travel Sales 2011 31% +11% % Online Travel Sales 2011 Online Travel Growth projected 2012
  4. 4. An Ever-ChangingMarket85% will plan one or more trips online in 201245% have relied on reviews to decideFacebook has 800M active users61% considering planning trip on mobile 3
  5. 5. Focus: MaximizingPartner Revenue
  6. 6. Superior Inventory 5
  7. 7. Global Coverageproviding your customers withtraveller preferred hotels 144k hotels
  8. 8. Quality TrumpsVolume
  9. 9. but great hotels are only partof the story… 8
  10. 10. …cracking traveler intent is thetricky part
  11. 11. Who they are mattersParis – International Shoppers Paris – Domestic Shoppers
  12. 12. Where they go mattersSydney bookings concentrated Puerto Vallarta has multiple densityaround a center point pockets
  13. 13. When UnderstoodBookings Soar +180% lift +41% lift
  14. 14. Sustaining Relevancy
  15. 15. Matching TravelerIntent Feeds Traffic acquisition campaigns Purchase Path (SEM, Email, Offline, etc.) Deal Pagestraveler profile Campaign Library
  16. 16. Staying RelevantThrough Checkout “Florida Golf Hotels” Florida golf Florida golf CX campaign deal page “Luxury City Break” Luxury hotel Luxury hotel CX campaign deal page “Family Travel” Family Family Travel CX campaign hotel page
  17. 17. Helping You WithCustomizedMerchandizing
  18. 18. The RightPurchase Path(s)
  19. 19. Flexibility andChoice 1 2 Book Build just a Hotel a package 3 4 Add a Hotel Add a Hotel before checkout after checkout
  20. 20. Investing in Speed
  21. 21. DramaticallyFaster 200 EAN API v3 #Hotels 0 5 10 Speed of Response (in seconds)
  22. 22. EAN API v3 easier access to deals and rate information much, much faster enhanced filtering, sorting and localization better reporting, true REST API, JSON
  23. 23. What else iskeeping us busy ? 22
  24. 24. Future EnhancementsContent and localizationGeographyRetail InsightsMobileDeals and Urgency

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