Launching a New VAS Service with an Innovation Cycle
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This document discusses developing and launching a new value-added service (VAS) for mobile operators. It addresses developing a VAS strategy by identifying the target market segment and intended audience. The innovation process involves conceptualizing a service while considering the end user, and testing concepts. When developing the service, systems must be compatible with the mobile operator and able to handle demand flexibly. Successful launching requires marketing the service and aligning with the operator's timing and strategy. Ongoing monetization involves monitoring the service, adjusting it, managing customers, and life cycle management.
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Launching a New VAS Service with an Innovation Cycle
- 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
- 2. Monetising Content & Data: Launching a new VAS Service Innovation; Creation; Localisation; Monetisation: The VAS Cycle Victor Bannerman-Chedid General Manager, VAS Marketing Airtel Nigeria
- 3. Discussion Points ❖ Developing a successful VAS strategy ❖ The Innovation Process: how to create a new service ❖ Developing and Launching a New Service
- 4. VAS Strategy ❖ What is a value added service? ❖ What is your area of focus? ❖ Is there a market for your service/product? ❖ What segment(s) will you be targeting? ❖ Who is your intended audience? ❖ How do you plan on engaging them? ❖ How will the service be delivered?
- 5. The Innovation Process ❖ What is required to develop a VAS service? ❖ What is your level of expertise: owned or purchased? ❖ Where are you in the VAS ecosystem? ❖ Are you conceptualizing and/or developing with the enduser in mind? ❖ How do you test concepts and final products?
- 6. Development Are your systems compatible with the mobile operator? Do you have the capacity to handle the demand? Are you flexible to meet mobile operator requests? Can you work at the pace of the operator?
- 7. Launching What’s your marketing budget (if any)? How will the world know what you have? Are you aligned with the operator’s timing and strategy?
- 8. Monetisation Service Monitoring Service Adjustment Customer Management: Acquisition & Retention Life Cycle Management