This document outlines the key elements of a business model canvas including: 1. Identifying customer segments and their needs and pain points. 2. Determining the value propositions, products, and services offered to each segment. 3. Defining the channels used to reach customers and how these are integrated. 4. Describing the customer relationships and purchasing funnel from awareness to purchase. 5. Explaining the key resources, activities, partners, and costs required to support the business model.

1. Business Models
Canvas

3. ● for whom are we creating value ?
● who are our most important customers?
1. Geography
2. Demographyy
Mass Market
Niche Market

4. ● what value do we deliver to the customer?
● which of our customer's needs are satisfying?
● what bundles of products and services are offering to each
customer segment?
• Pain
• Gain
• Jobs

5. ● through which channels do our customer segments want to be reached?
● how are we reaching them now?
● how are our channels integrated?
● which ones work best? which ones are most cost-efficient?
● how are we integrating them with customer routines?

6. Customer Purchase Funnel ….
Promoter
The purchase funnel si ,lennuf gnisahcrup ro ,
desucof remusnoc agnitekramhcihw ledom
yenruoj remotsuc lacitero eht eht setartsulli
ecivres ro tcudorp a fo esahcrup eht sdrawot.
This staged process is summarized below:
● Awareness – the customer is
aware of the existence of a product
or service
● Interest – actively expressing an
interest in a product group
● Desire – aspiring to a particular
brand or product
● Action – taking the next step
towards purchasing the chosen
product
Generate Traffic
Generate Leads
generate Prospects
Generate Sales
lifetime customers
AIDA-model

7. ● what type of relationship does each of our customer segments
expect us to establish and maintain with them?
● which ones have we established?
● how costly are they?
● how are they integrated with the rest of our business model?
• Self-service
• Communities
• Co-creation
dropbox -- Refelar
souq -- points,revew

8. ● for what value are our customer really willing to pay?
● for what do they currently pay ?
● how are they currently paying ?
● how would they prefer to pay ?

9. what key resources do our value propositions require? our
distribution channels? customer relationships? revenue streams?

10. what key activities do our value propositions require? our
distribution channels? customer relationships? revenue
streams?

11. who are our key partners? who are our key suppliers? which key
resources are we acquiring from partners? which key activities do
partners perform?

12. what are the most important costs inherent in our business
model? which key resources are most expensive? which key
activities are most expensive?

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