Dare to think big. In this workshop, Scott Cullather, global managing partner at inVNT will inspire you to create impactful event experiences that will resonate far beyond the life of the event. Hear the story behind #PepCity and how inVNT transformed a high-profile public space into a high-impact brand environment. Learn how to create a clear and consistent message with your events, and how to use branding and marketing to provide value to sponsors, attendees and partners.
4. to help brands and organizations create
remarkable moments that challenge
convention, challenge mindsets, challenge
competitors, and challenge the market.
#ElevateDCSCOTT CULLATHER // @scullather
61. Overall strategy for each specific event
Target Audience Information
Key global and regional contacts & VIPs
Venue Information
Key message details
Product information specific to each
show/event
programbrief
#ElevateDCSCOTT CULLATHER // @scullather
63. All Branded Media Assets
Product photo & video
schedules
Speech development
Press releases
Speaker Support Graphics
mediaassets
#ElevateDCSCOTT CULLATHER // @scullather
64. Duration of speeches
Key message points
Program flow
Blocking Maps
presentation
standards
#ElevateDCSCOTT CULLATHER // @scullather
66. Audio and Lighting Package Standards
Room layout - Floorplans
IT & Video Playback Standards
Back of House & Green Room
Standards
Teleprompter specifications & placement
recommendations
techinical
standards
#ElevateDCSCOTT CULLATHER // @scullather
67. Photo Op Specifications
Sight Lines for Attendees & Camera
Crews
Daily Logistics Check List
misc
miscellaneou
#ElevateDCSCOTT CULLATHER // @scullather
76. stand out and gain
share of voice in the
packed, super
competitive playing
field of mega-brands
all screaming at the
top of their lungs
during Super Bowl
#ElevateDCSCOTT CULLATHER // @scullather
Move our logo to the right corner from the left corner.
PB -
We exist at inVNT to help our clients . . .
Challenge expectations
Challenge status-quo
Challenge norms
Challenge beliefs
Challenge habits
Challenge allegiances
PB -
We help our clients
Challenge competitors
Challenge the market
I share this with you not as a commercial for inVNT, but to set your expectations that what I am going to talk to you about today is something that we do almost every day at inVNT . . . all over the world. And that is…
http://www.invnt.com/videos/Miele_Long_Final.m4v
This would be Principle #2
Love this image. Please make the note slightly larger on slide
http://vimeo.com/85149575
Need to get statistics from Dina.
Get from Dina. How many publications, media impressions, washers & dryers sold etc.
Principle #7
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Principle #7
Changed the copy on this image and needs to be reformatted
Principle #9
Principle #10
Let’s use this image for header Gather attendee/Target Audience Intelligence.
Adopt a challenger mindset
Start with the premise that no one is listening
Set KPIs & measure success
Use the 5 Ds – Create a Playbook
Be authentic – on brand, on point but disruptive
Create sharable content
Immerse & Interact
Develop multiple engagement platforms
Lean into social Media – Even if it’s private it’s public
Gather attendee/target audience intelligence